Project Manager Marketing

Mindy L. Strickling

***** *. ********* *****

520-***-****

Tucson, AZ 85748 *******@***.***

SUMMARY

Creative, energetic, and resourceful business/marketing professional with

extensive experience in all aspects of marketing either a product or

service. Exceptional market plan implementation and problem-solving

skills. Successful in developing and executing long-term strategic business

plans with an emphasis on increasing annual revenue. Strong business

acumen - thrives in challenging environments.

. Strategic business/marketing plans

. Business event planning - trade shows, training courses & client

appreciation events

. Sales & relationship building - utilizing CRM software

. Marketing collateral creation

. Proposal creation/management

. Social Media - Utube, Facebook, Twitter & LinkedIn

. Public Relations

. Management of administrative and graphics personnel

. Website management & development, SEO Optimization

PROFESSIONAL HISTORY

Leica Geosystems Mining 10/11 - 8/13

Marketing Specialist NA

. Managed all trade show and customer event activities for North America

- coordinating booth requirements, messaging and staffing needs

. Assisted with CRM using SalesForce.com

. Initiated communication via email campaigns with prospects and current

customers

. Coordinated customer user group, training and appreciation events

. Instrumental in rebrand from Jigsaw Technologies to Leica Geosystems

for North America

. Conducted industry market research and gathered competitive

intelligence as required

. Assisted sales with tender submittals

. Managed all marketing collateral creation, including graphics for

marketing purposes

. Assisted with editing of corporate website

Remedy Staffing 4/11 - 10/11

Rain Bird Corporation temporary assignment

Referral Program Coordinator

. Managed the exclusive contractor and homeowner referral programs

. Increased contractor participation by 35% in 15 weeks

. Processed approximately 900 web referrals per month

. Created content for bi-monthly newsletter and annual rewards

convention

Bankers Life & Casualty - Tucson, Arizona 8/10 - 6/11

Insurance Sales Representative

. Provided Medicare supplements, long-term/short-term care, life

insurance and annuities to seniors

Vaisala, Inc. - Tucson, Arizona 5/08 - 6/10

International Marketing Specialist - Energy Segment

. Planned and executed marketing programs and campaigns, including the

generation of segmented marketing content and messaging for an

international company

. Created localized corporate messages together with relevant partners

used in all marketing material to customers

. Collaborated on web content for Energy segment to go live in 08/10 -

www.vaisala.com

. Defined ROI metrics and measured progress of marketing programs

. Organized market research and competitive analysis

. Successfully managed scientific conferences and key exhibitions for

market segments

. Created launch plans together with segment and product managers

Innovative Therapists International - Tucson, Arizona 4/07 - 1/08

Marketing Director

. Managed all aspects of marketing which increased annual revenue by 40%

in 2007

. Completely redesigned the website and handled daily web management -

see www.talktools.net

. Conducted market research using custom business management software

(NetSuite)

. Instrumental in the planning, budgeting and execution of all trade

shows

. Supervised outside vendors and internal administrative/graphics

personnel

EOS Technologies, Inc. - Tucson, Arizona 3/05 - 8/06

Marketing Communications Specialist/Proposal Manager

. Managed daily operation of the marketing group to ensure smooth and

efficient workflow for all marketing activities and sales support

. Collected, organized, and communicated market research, competitor and

business intelligence information - reported on market conditions

. Designed new program capture, proposal response, brochures,

advertising & website content

. Professionally interfaced with internal and external customers -

initial contact, communication of product information

. Acted as project manager on all quotes for large military procurement

programs

Praxair Services, Inc. - Tucson, Arizona 7/01 - 12/04

Marketing Manager

. Developed comprehensive long-term marketing strategy upon 2002

acquisition - presented to business development and sales groups

. Managed an extensive advertising campaign to "brand" new company name

in the industry and redesigned all company marketing and trade show

materials

. Secured over 20 free editorial placements in industry publications in

one year through relationship building with media contacts which

increased 800 number traffic by 600 percent

EDUCATION

Bachelor of Science in Business Administration and Management

1994

University of Phoenix - Tucson, Arizona

COMPUTER EXPERIENCE

MS Word, Excel, MS Project 2000, PowerPoint, Photoshop, Blue Hornet,

Eloqua, Constant Contact, Webropol, NetSuite, SalesForce.com, various

database programs & Adobe Acrobat

PROFESSIONAL AFFILIATIONS

SME (Society Mining Engineers) Local Member & Tucson American Marketing

Association (TAMA)

Contact this candidate