Suzanne T. Nugent
Greenville, South Carolina
*********@*****.***
E XPER I ENCE:
I n tegress Meetings & Events – New Business Development & Conferencing Associate
• Set up the logistics for conference attendance, t ravel, food & beverage and
accommodations.
• Create, wri te, develop and proof fully detailed proposals
• Venue research and availabili ty: send out RFP’s with specs; review responses, negotiate
r ates, concessions, upgrades, dates, and tentative holds
• Manage and monitor budgets
• Negotiate and initiate hotel contracts
• Coordinate with the team
• Manage client expectations
• Develop new business with clients whenever possible
• New business prospecting and development
• Pursue with potential sponsors for large conferences
• Negotiate venue, entertainment and ground t ransportation contracts
• Develop website and registration in Event Management System (StarCite)
• Manage registrations, confirmations and it ineraries (up to 1500 delegates, speakers and
chairs)
• Organization of physical program files within company standards
• Review and produce all pre-t r ip documents
• Reconcile completed projects in line with budgets
• Implement social media initiatives and promotions
• Coordinate marketing programs and strategies
• Create and implement email blasts, social media campaigns and blog
I N T ERCON T I N E NTAL H O TE LS GROUP
H otel I ndigo – Corporate & SMER F Sales Manager
• Direct the day-to-day sales activities, plan, organize, develop and communicate strategies
and goals.
• Responsible for developing new accounts, maintaining existing accounts, and
i mplementing sales strategies
• Develop and maintain relationships with key clients in order to produce group and/or
convention business
• Create and implement hotel level tactical sales plans; analyze current/potential market
and sales t rends and coordinate all activities to maintain and increase revenue and
market share th rough added business volume and increased rate
• Develop and set revenue sales and marketing strategies for the hotel to ensure plans are
i mplemented, results are monitored and sales goals are achieved
• Regularly sell hotel rooms, meeting rooms and food and beverage th rough direct client
contacts.
• Analyze marketing opportunities in the region and strategize the worth and ROI
• Create and analyze SWOT analysis quarterly
• Create bundle packages for selling opportunities
• Implement social media initiatives and promotions
CROWNE P LAZA H O TE L – Corporate Sales Manager
• Actively prospect and qualify new business opportuni ties
• Produce and/or review all sales contracts, rate agreements, and/or banquet/catering event
orders
• Monitor and handle all corporate inqui ry calls
• Provide client proposals in accordance with established departmental policies and
p rocedures
• Arrange and conduct special events, site inspections, and off-site presentations for
potential clients
• Produce monthly sales-related reports, sales forecasts and quarterly SWOT analysis
• Attend and represent hotel at t rade shows and conventions and/or participate in sales
t r ips to key feeder markets
• U tilize various software programs to understand the local and regional market and apply
to selling strategies
• Effectively handle customer service issues
• Develop program initiatives
• Implement social media initiatives and promotions
FARKAS EN T ERPR ISES
Island Global Yachting, M a rketing & Events Manager
• Coordinated media for corporate and 12 different properties
• Coordinated all Social Media for all properties
• Negotiated ad space with various different publications
• Created and maintained budgets for both Corporate Marketing and all the individual
p roperties
• Creation of individual property collateral pieces
• Distribution of all branding materials to all properties
• Responsible for all industry research and distribution
• Maintained relationships with owners, captains, crew and vendors
• Researched and coordinated sponsorship opportunities
• Responsible for all events including Boat Shows and local property events
• Participated in creating and rolling out the loyalty program, Anchor Club
• Tracked Anchor Club membership rewards and distributed rewards
I sland Capital Group, Office Manager & M a rketing Manager
• Managed all the day-to-day operations of the NY office and oversaw 8 assistants
• Responsible for interviewing and hiring staff
• Coordinated media for corporate and 12 different properties
• Negotiated ad space with various publications
• Coordinated the creation of logos for 4 different restaurants and all merchandise
associated with those restaurants
• Lead a team in the creation do all property merchandise and the design sales kiosk on
s ite
• Lead manager on the 1 million dollar grand opening event at Yacht Haven Grande
• Managed branding of all the properties
I nsignia ESG, Executive Assistant
• Executive Assistant to the President of Asset Management.
• Managed all scheduling as well as complex meeting and t ravel coordination.
• Provided research and administrative support.
• Managed expenses for many people.
• Researched local news in all areas of assets and kept up with the daily politics and briefed
t he principals.
BVLGAR I CORPORAT IO N OF AMER ICA, Account Executive
• Responsible for the entire New England and Midwest region including all wholesale and
retail locations.
• Handled all advertising, media planning and event planning for these areas.
• Dealt with a variety of publications on a daily basis.
• Created and produced quarterly Bvlgari newsletter.
• Produced and executed numerous marketing plans including the 2001 incentive program.
T his included creating initiatives for the top tier of clients as well as planning and
carrying out very detailed programs.
• Created marketing selling plan for retail location in order to help boost sales.
• Managed the database and researched different solutions to incorporate the database into
t he systems of the selling f loor to better customer service.
• Managed all production.
E D UCAT ION
R oger Williams University, B r istol, R I 1994- 1998
Bachelor of Arts Degree, with a major in Psychology and a minor in Political Science.
P ROFESSIONAL SK I L LS
Self-starter, independent, problem solver and team player. A bility to analyse market data,
excellent wri ting skills, understanding PR, Social Media and SEO, team player, people person,
natural leader, excellent t ime management skills, efficient, organized, multi-task oriented, great
communication skills, loyal and dedicated.
COMP U TER SK I L LS
Microsoft Word, Microsoft Excel, Powerpoint, Outlook, Photoshop, Adobe, Quark, Filmmaker
P ro, Merlin, Shoretel, Ni t ro, Sales Pro, Meeting Broker, Knowland, Delphi, Opera, StarCite,
Cvent, Hotelligence and Mail Chimp.