Jason A. Sisler, MBA
Phone: 469-***-**** ( ***********@*****.*** (
www.linkedin.com/in/jasonsislermba
Senior Marketing Professional with broad industry experience, encompassing
strategic and operational planning in domestic and international channels,
creative development, database/direct marketing, public relations, sales
promotions and merchandising, with wonderful ability and skill to provide
creative, innovative and forward thinking leadership. Focused on achieving
continuous and improved business performances
Strengths
Strategic Thinking & Planning Product Marketing
Operational Management
Market Research & Analysis Channel Management Promotion
Development
Creative Development Brand Management Leading & Managing
Change Merchandising/Retail Contract Negotiations
Process Improvement
Professional Summary
Director Sales, OPERATIONS and Product STRATEGY - IHN Global, LLC
2011-Present
. Brought on board to help start company and a bring new product
(drymama.com) to market
. Built and lead a sales team across all of US and Canada
. Directed and set-up all operational aspects of business infrastructure
. Established procedures and policies which streamlined our entire
business
. Set business strategy and roadmap
. Lead insight analysis of market and provide direction
. Contribute technical expertise to the development of effective
marketing plans/campaigns
. Set up and participated in all social media customer reach
. Lead all efforts for tradeshows
Product Marketing Manager - Grand Hall, USA
2010 - 2011
. Controlled $750K national budget for sales promotions and product
development
. Defined key product sales strategies and execution for sales and
marketing efforts
. Created brand new sales incentive programs for regional sales force
across the US
. Drastically improved training materials through editing, updating and
adding new sections
Lennox Industries
2006 - 2009
Marketing Manager 2008-2009
. Appointed to lead all aspects of building new marketing, branding and
merchandising strategies for a $300M+ business with 80 storefronts
across the US and Canada
. Led initiatives which increased customer base by a whopping 30%
through direct marketing
. Drove a 15-30% sales increase through cross-functional-project-team
management identifying opportunities and trends leading to original
turn-key marketing programs
. Led large cross functional team to opening flagship store on time and
15% under budget
. Lead efforts which increased vendor shelf-participation across all
store fronts by 50%
. Directed development of interactive, direct marketing, media,
creative, sales promotion and PR strategies
. Spearheaded and implemented first customer facing website helping
bridge a gap between ourselves and our competitor's offering
Jason A. Sisler, MBA
Senior Marketing Specialist 2006 - 2008
. Sales increased 20% with marketing and merchandising initiatives
across US and Canada
. Created first ever salesmen/technicians manual by directing creative
agency in its development creation and then published 25,000 copies
. Managed and developed all trade-show activities and creative
. Participated with management in strategic development and
implementation initiatives
Marketing / Account Manager - Intelemedia Communications Inc.
2004 - 2006
. Key account manager/marketer in telecommunications services for
Fortune 500 companies - providing quick response times to; RFPs,
pricing and marketing collateral development
. Helped drive a 25% increase in sales with companies representing $15MM
in revenue
Senior Asset Manager - Bank of America
2003 - 2004
. Managed real estate investment portfolio valued at $355MM
. Helped drive a 20% improvement in processing activities by providing
excellent training and utilizing research and business analytics
Prior Marketing and Management Experience
. Regional Office - Increased team YOY productivity 200% through team
realignment and establishing new process improvements
. Retail - Led over 50 direct reports to the highest earnings growth
($2.5M) in nation
. Sales - Maintained a top 5 sales ranking every month
Technical Skills
Software: Microsoft Office 2007 (Excel, Access, Word, PowerPoint,
Publisher), SAP, Adobe Creative Suite, Microsoft MapPoint, Microsoft Visio,
and Salesforce.com (CRM)
Academic Credentials
M.B.A. - The University of Texas - Dallas, Texas - TOP 50 program
. Executive Vice President - American Marketing Association Collegiate
Chapter
. Presented with Certificate of Achievement from the Dean of Graduate
Management Studies
. Maintained an internship in internet design and development for the
duration of the program
B.A. - Texas State University, San Marcos, Texas
. Established and ran amateur soccer teams for all four years, worked
part-time and graduated on-time
Bilingual - Speak, read and write English and Spanish