Pedro Silva
Mobile Marketeer New Business Developer Product Owner 13+ years Experience
**********@**.***
Summary
Profile:
A proactive, resourceful and enthusiastic individual with several years of International experience with
extensive expertise in the ever changing Mobile Industry, media and communication tools.
With boldness and vision I easily initiate new ideas and implement innovative approaches through strategic
direction.
I'm great at multitasking, but with the ability to focus and prioritize tasks that will be most influential in
bringing me closer to the desired goals.
Being curious, I have a genuine interest in technology and communication and try to be on the bleeding edge of
new developments both towards the consumer communication and entertainment technologies.
Considered very sociable, I m naturally a team player.
Eager to learn, but also keen to share knowledge with others.
Experience
CMO / Business Developer/ Co-Founder at MsgLab AS
October 2005 - May 2013 (7 years 8 months)
MsgLab AS, company operating in SMS and IVR Messaging systems, Mobile Marketing, Systems
integration, Premium SMS, Branding, Mobile Content Distribution, SaaS, SMS A2P, VAS.
Daily operations involved:
Negotiating deals with suppliers, clients and partners (both ATL and BTL ), in Portugal, Norway,
Mozambique, Cape Verde.
-Presentations,
-PR roles,
-Recruitment,
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-Brand and Business Development,
-Opportunities assessment,
-Legal issues,
-Advisory and reporting to shareholders.
-Setup of business offices and activity in Portugal (Lisbon) and Norway (Oslo).
Product/Project Manager and New Business Development at Mobbers Telelink AS
October 2000 - September 2005 (5 years)
- Pioneered and was responsible for the successful deployment of the 1st interactive premium SMS chat
service and a number of original VAS in Portugal for RTP national TV station (TVchat), with more than
1.500.000 users. In parallel, worked together with TV production teams & different TV shows (Operação
Triunfo, Pós e Contras e Gregos e Troianos) in order to deliver real-time interactivity.
- Negotiated and closed deals with European TV stations, Telecom providers in the Baltic region;
- Negotiated and closed deals with Mobile Operators in Portugal and Spain;
- Negotiated deals with TV3, (part of MTG), Sport TV, BskyB, TF1;
- Building business proposals (i.e. Eurosport Nordic, TVE, TeleCinco, Antena 3 TV, others)
- Setup of business offices and business activity in Portugal and Norway.
- Content Partnerships (i.e. Java games)
- Developed and implemented Mobile Marketing (SMS & IVR) campaigns for leading brands, Lipton, O
Jogo, Olá, Nestlé, Lidl, others, in connection with marketing/advertising agencies.
Account Manager at Ogilvy & Mather
March 2000 - September 2000 (7 months)
Online presence management for several consumer brands.
1 recommendation available upon request
Junior Account Manager at Publicis Groupe
January 2000 - March 2000 (3 months)
Online Branding for Renault
Trainee at Lowe and Partners Worldwide
March 1999 - May 1999 (3 months)
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Trainee
Education
Instituto Superior Novas Profissões
Bachelor's degree, Public Relations and Advertising, 1994 - 1999
Languages
Portuguese (Native or bilingual proficiency)
Bokmål, Norwegian (Limited working proficiency)
English (Native or bilingual proficiency)
French (Limited working proficiency)
Spanish (Professional working proficiency)
Courses
Independent Coursework
Forex Analyst
Skills & Expertise
International Business
Public Relations
Sales Presentations
Marketing Communications
Telecommunications
Negotiation
Contract Negotiation
Presentations
Software Project Management
Written & Verbal Communication Abilities
Foreign Languages
SMS A2P
Interactive TV
Bulk SMS
SaaS
Sales Process
Emotional Intelligence
Norwegian
Empathy
Meeting objectives
Delivering Results
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Computer Proficiency
English
FX trading
Foreign Currency
Import Export
Telecommunications Billing
Macintosh Applications
Macintosh hardware
ASP
VAS
Interests
Macintosh, Forex Trading, Music, Cinema, Swimming, Gadgets, Documentaries, Mars exploration; Mobile
Marketing, cooking, music, streaming music, computer hardware, mobile phones, google, apple, tv, gaming.
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Pedro Silva
Mobile Marketeer New Business Developer Product Owner 13+ years Experience
**********@**.***
1 person has recommended Pedro
"Pedro was a very important part of our team at Ogilvy, been very close to the creative team, his input was
always relevant, since he already was an 'everything digital' enthusiast. He is a person who I would like to
work again if you asked me. Pedro is down-to-earth, practical, cheerful, with that 'can do' attitude, but at the
same time we should never expect to work on 'safe floor', afterall it was allways about inovation."
Gualter Amaro, designer, ogilvy & mather, reported to Pedro at Ogilvy & Mather
Contact Pedro on LinkedIn
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