International business

Resume

KHUSHBOO SETHI

Female, **, Single

Contact: +91-995*******, ********.*****@***.***

* ***** ******** ********** ** International Trade & Marketing, Strategy Management, Business Development, Corporate Planning and Coordination in Real Estate and other Service Sectors.

EDUCATIONAL QUALIFICATION

MBA (International Business) from Indian Institute of Foreign Trade (IIFT), New Delhi

2010-13

Diploma in Business and Technology of Education Council, U.K H.N.C Ed-excel certified course

B.Com from CCS University, Meerut, Uttar Pradesh

2007-08

2004-07

12th standard from, S.D.J Girls College, Saharanpur, Uttar Pradesh

2002-04

10th standard from National Public School, Saharanpur, Uttar Pradesh

2000-02

PROFESSIONAL EXPERIENCE

I. Company: Priyanka India Private Limited

Position: Manager – International Marketing & Strategy

Location : New Delhi, India

Period of Work September 2013 to Present

Job Description: Marketing of Humanitarian Relief Products in International Markets

Marketing:

• Exploring new business opportunities and generating enquiries

• International tendering, submission and execution of tenders.

• To manage marketing activities in Current Client Base across the world (majorly looking at Africa, Europe, South East Asia & Middle East region.

• Responding to client’s RFP/RPI etc; converting to LTA’s & taking care of renewals.

• Acquiring orders from international buyers (Like UN Agencies, World Bank, WFP, ICRC and others government bodies) and negotiating for Global Contracts.

• Identifying and developing customer base in Domestic and International markets

• Taking care of Tendering, Costing, Bidding process

• To execute Export Orders in close co-ordination with the team

• To handle pre and post shipment activities mix

• Closely coordinating with production and the operations team to ensure timely dispatch of the product

• Lead the team for handling business in India and coordination with teams at Dubai & Kenya offices

Strategy:

• To identify potential business growth opportunities and its fulfillment

• Conceptualize, plan and implement marketing strategy for the organization in line with the Business Strategy

• Proactively monitor and analyze competitor activities and market dynamics and accordingly recommend and adjust short term commercial objectives

• Develop distinguished; individualize business and marketing plan for each country and account.

• Research and identify market product data, industry trends and competitor information for development of new strategies and prepare marketing strategy

• Work with existing clients on new products or changes to current products.

• Formulating sales business plan to grow the revenue from the existing markets as well as identify and develop new markets/buyers

Sourcing :

• Identifying and creating strategic partnerships with International & domestic vendors

• Creating effective communication channels for ensuring the best product prices, and margins.

• Target effective sourcing & negotiating contracts, establish sustainable long term supply channels

• Participate in International Trade Fairs.

II. Company: Unitech Limited (India’s 2nd Largest Publicly Traded Real Estate Developer)

Position: Assistant Manager -Marketing (Commercial Division)

Reports to Executive Vice President – Sales & Marketing

Location : Gurgaon, India

Period of Work December 2009 – September 2013

Job Description Sales & Marketing of Grade “A” Commercial Space with assigned responsibilities of Product Development, Planning and Developing Marketing strategies, Proposals, Client Presentation, Product Description with emphasis on delivery and excellence. Responsible for Intra/Inter department coordination to carry out transactions.

Responsibilities:

• Responsible for marketing the office and retail areas in Delhi NCR.

• Client Relationship Management - Sourcing new clients and generating future prospects.

• Identifying and developing strategic alliance with various IPCs & LPCs.

• Presentations to various corporate companies for business development which are looking for expansions and keeping track of the market trends.

• Planning the phasing and product mix based on the market study.

• Preparation of RFPs and RFQs in co-ordination with the projects team.

• Branding, advertising, media planning, PR, events and “Buzz Generation” activities.

• Conceptualization and coordination for the creation of marketing material & collaterals like product/concept, presentations, project brochures, AV content, print ads etc.

• Currently handling an account of our one of the biggest client Google India for new commercial building space taken. Complete technical coordination for BTS building.

• Developing Marketing Concept Pitches for exclusive commercial spaces viz. SEZ, Technology and service buildings, and business spaces.

• Lead Generation and Management of top-end Corporate Investors.

• Maintenance of Databases as well as keeping tab on industry trends.

III. Company : Shristi Hotel Pvt. Ltd.

Shristi Infrastructures Pvt. Ltd., a Sister concern of SREI Infra Finance Ltd.

Position : Assistant- Project Co-ordination, associated with GM – Projects & CEO

Location : South Delhi

Period of Work : Aug 2008 – Dec 2009 (1 year & 4 months)

Responsibilities:

• Vendor finalization and tenders floating for procuring materials.

• Technical Coordination with architects, consultants, engineers, vendors, technical auditors etc.

• Making Agreements and PO’s for procurement of all items.

• Preparation of presentations for seminars and meetings

• Coordination with all the departments for reports/ information/ MIS as per management requirements

IV. Company : Arvind Remedies Ltd., Chennai

Position

: Executive – Institutional Sales, at C&F office, Roorkee (Uttarakhand)

Location

Duration

: Roorkee

: Feb 2005 - Apr 2007 (2 Years & 2 months)

Responsibilities

•

:

• To manage institutional sales of medicines in whole of Uttarakhand.

• Sourcing of products as per the requirements and supplying to the institutions.

• Keeping records of the invoice, status of the supplies on the received indents from the various government hospitals & execution of other official activities.

• To make reports on weekly and monthly basis as per the transactions.

• To Co-ordinate the C&F office activities with company personnel, correspondence and keeping records of the same.

ACADEMIC PROJECTS (MBA)

Dissertation Project on IMPACT OF RETAIL FDI ON COLD CHAIN LOGISTICS

Project on International Trade & Operations – Export Procedures for Rice.

Market & Business Research and Analysis on consumer behavior and acceptability traits.

Services Marketing Report on Transformation from services to Value added services.

Law Project on Contracts & International Business and procedures.

Negotiation Management Project

Rural Marketing Project on Cooperatives: Amul movement as a source of Women’s

empowerment in India

Ethics and CSR Project on B.P Oil Spill in Gulf of Mexico of 2011.

Report on Global Economic Environment & policies and International Trade facilitation

ADDITIONAL QUALIFICATIONS/ EXTRA- CURRICULAR ACTIVITES

• 1 Year Business and Technology of education council, HNC Edexcel certified course in Aviation, Hospitality & Travel Management from Frankfinn Institute of Airhostess Training, Dehradun (June 07-08)

• Member of MENAWA – a business network & leadership group at IIFT

• Knowledge of Computers- MS office, MS-Excel, MS-Project

Preparation of Progress Reports.

Progress Presentations on Bar-Chart, Cash Flow Chart

• Management Informative System (MIS),

Preparation & collection of documents/ data of various projects targeted/ achieved and programmed for coming quarters, to present to the Senior Management for planning and making strategies.

LANGUAGES KNOWN

• Hindi, English, Punjabi and French (BL)

STRENGTHS:-

• Interpersonal / Communication and Co-ordination.

• Ability to cope up with new Trends and Technology.

I certify the above to be true to the best of my knowledge and belief.

(Khushboo Sethi)

Contact this candidate