Marketing Pro with Social/Digital & Traditional Marketing expertise

ANDREW ECK

** **** ****** #** ***** Plains, NY **603 347-***-**** ***.******@*****.***

M ARKETING /A CCOUNT M ANAGER

Online Marketing / Social Media Marketing

OBJECTIVE: To Develop, Coordinate and Execute successful marketing campaigns that not only

provide an extraordinary return on investment but also strengthen brand position, share and image

Campaign Planning & Execution Campaign Management

Marketing Collateral Development Market Research & Analysis

Web Development & Management Team Building & Management

Direct Marketing Programs Budget Preparation/Administration

Social Media Planning & Execution Database/Email Marketing

P ROFESSIONAL E XPERIENCE

QDOBA MEXICAN GRILL, 2010 - Present

REGIONAL MARKETING MANAGER – East Coast (2013 - present)

REGIONAL MARKETING SPECIALIST – New York, NY (2010 - 2013

REGIONAL MARKETING MANAGER

Responsible for managing of all marketing activities in three east coast markets (Manhattan, NYC

Boroughs and Connecticut) including marketing plans, budget allocation and broadscale tactics

(direct mail, radio and print advertising).

Sourced, hired, trained and managed two full-time employees. Led new recruits through

introduction to company, oversaw entire on-boarding process and continued to train them to be

effective local marketers.

REGIONAL MARKETING SPECIALIST

Responsible for all local marketing and advertising initiatives for seven Manhattan restaurants

including annual and quarterly marketing plans as well as their coordination and execution

Identify special events, sponsorship and strategic partnership opportunities that align with brand

o Significant sponsorships/partnerships include…

NYC Triathlon’s Underwear Run – activation tied in with ‘Naked’ Mango Salad

summer promotional window (samples and coupons)

4 Knots/Siren Music Festivals – tapped our in-restaurant soundtrack provider,

Touch Music, to coordinate complimentary download cards of Nacional Record

Label artists (their artists received over 4,500 downloads from the event)

Create and manage key graphic design elements that support in-market strategies

Develop numerous sponsorship and/or event activations, often simultaneously and under tight

time constraints

Forecast and manage extremely limited annual budget

Created and executed numerous social media initiatives and loyalty campaigns that resulted in a

direct and tangible ROI

o Loyalty Campaign – 10 week campaign that introduced special pricing for guests with a

loyalty card. Led to a 164% increase in transactions with a loyalty card, added over

12,000 new card holders and increased transactions at focus restaurants by 14% YoY

…Continued…

ANDREW ECK Page Two

Professional Experience Continued

HART & HUNTINGTON, 2007 – 2009

MULTIPLE POSITIONS – Las Vegas, Nevada

Online Marketing Manager

Leveraged numerous social networking platforms as a meaningful, productive marketing tool

Developed, Implemented and Maintained customer database

Created customer database marketing materials (e-mail blasts and other incentive based customer

loyalty programs)

Utilized emerging technologies as part of an extensive consumer outreach program

Retail Operations Assistant

Responsible for all technology redesign and implementation in new retail location

Developed new, cutting-edge display software for presentation of artwork and portfolios

Restructured inventory management system for increased efficiency and simplicity

Implemented new POS system and trained all retail staff on its use and functionality

Special Project: Led team tasked with redesign and restructuring of company websites including the

complete overhaul of failing online merchandise store.

o Upon the successful completion of the website relaunch orders went from an average of 7/day to

24/day!

ALLOY MEDIA + MARKETING, 2005 – 2006

ACCOUNT CORDINATOR – Los Angeles, California

Timely and efficient staffing of simultaneous nationwide promotional events

End of program reporting and program effectiveness reports to clients

Created extensive database of college and university demographics and contacts nationwide

(streamlined event site selection process)

Developed and Licensed staffing software that merged Microsoft Access database into Google

Earth for significant increase in staffing simplicity and effectiveness

E DU CATION & C REDENTIALS

Bachelor of Arts Degree, Communications, 2002 Clarion University – Pennsylvania, USA

Attended Clarion on a full basketball scholarship

While at Clarion spent 2 semesters interning at Clarion Hospital PR department

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