Sales Marketing

Joe Crowder **** Owendale Drive Fort Worth, Texas 76116

817-***-**** ***********@*******.***

www.linkedin.com/in/crowderjoe

Marketing Professional

Highly accomplished leader with an unbroken record of top performance in

sales, marketing and product development at the top companies in their

industries, both through direct and distributor channels. High energy

performer, with excellent problem solving skills and a knack for

translating the solutions in to value for customers.

Core Competencies

. Growth and increased profits through first class product life cycle

management

. Meeting customer need and providing value through structure product

development and design

. Precise customer targeting through market evaluation, competitive

analysis, and customer analytics

. Finding new opportunities and reducing costs through global sourcing and

procurement

. Using branding and value positioning to establish clear market

positioning

. Building strong relationships with channel partners and customers

. Developing targeted and effective marketing campaigns and programs

. Meeting sales objectives and organizational goals through first class

product launch execution

Professional Experience

Kavo Kerr Group - A Danaher Company

Sr. Channel Marketing Manager, Coppell, TX 2010 to Present

Lead a team of 3 direct reports and 22 sales and marketing managers in

creating a distribution sales and marketing strategy. Managed a $2.5

million annual marketing and promotions budget for 4 separate operating

companies. Consistently drove sales through distribution 3x market growth

while reducing costs to market products. Total sales responsibility of $311

million.

. Consistently outperformed market growth: Achieved $55 million in

incremental growth over 24 month period or 7.8% in 2011 and +7% in

2012, this in a dental market which grew in the low single digits.

. Lead Marketing and provided account management support: Worked with a

network of 107 dealers to drive sales out through the distributor

channel; created 500-700 advertisements and executed 50-70 dealer

sales programs annually.

. Overhauled channel marketing and advertising: Increase marketing

exposure by over 40% while cutting advertising expenses by 20-25%

annually.

. Create a distribution sales representative website: Conceived and

developed a dealer sales representative website which has been

utilized by over 1500 dealer representatives and double lead

generation to over 2000 new customer leads in 6 months; lead close

rate for this program increased to 40% from 25%.

Axis Dental Division - Kavo Kerr Group - A Danaher Company

Product Manager, Coppell, TX 2008 to 2010

Hired to manage a team of 2 direct reports, create a formal product

development process, provide life cycle management, and develop new product

for the entire $25 million portfolio.

. Created a formal product management process: Implemented a "gate"

style product management process to which reduce failed product

launches and improved new product launch success to 80% from 40%.

. Reduced go market time: New products were brought to market in 50%

less time and tripled the product development funnel .

. Conceived and implemented a new pricing strategy: Achieved a 80-90%

capture of price increase targets, without a decrease in customer

retention; this created over $600k in incremental revenue each year.

. Lead multi-functional teams: Transitioned sales and marketing

responsibilities for 2 products lines, with over $4 million in sales;

this resulted in revenue growth of nearly $2 million over the 2 years

after transition.

. Partnered with domestic and global suppliers: to improve current

products and bring 15 new products and lines to market, resulting in

over 11% annual sales growth from new products.

Joe Crowder - Page Two 817-***-**** ***********@*******.***

Tacony Corporation

Product Manager, Fort Worth, TX 2006 to 2008

Hired to create a formal product development process, provide life cycle

management, marketing management and develop new products for the entire

$30 million portfolio.

. Overhauled direct marketing approached: Created a market targeting

process which increase response rates on direct marketing pieces by 8-

10%; grew flagship marketing piece monthly sales by 40% and

established strong share in two new customer profiles.

. Grew several customer segment sales by over 50%: through customer

analytics, new product positioning and targeted marketing.

. Cut costs and grew sales in a key product line: Grew sales by over

$150k annually while finding $200k in savings through an evaluation

of new suppliers.

. Launched a new product vertical: partnered with domestic and global

suppliers to launch a new product category which resulted in $1.2

million in sales over 18 months; or 6% in incremental growth.

. Corrected a serious design flaws: Identified the cause of a product

failure and worked with overseas and domestic suppliers to correct a

serious design issue and improve a key product line to prevent a loss

of nearly $3 million in sales and grew the product category by 10% in

first 12 months after launch of the solution.

Signtronix Corporation

Sales Consultant, Fort Worth, TX

2004 to 2006

Hired to learn the business from the "ground-up" and then launch a

consulting division for industry specific customers in the storage

industry. Top 5 rookie sales person within 6 months.

- Designed and launched a consulting service for the storage industry:

Comprehensive program for on-sight analysis of a customer's location

for design and placement of signage and other display marketing.

- Signed the largest corporate client in company history: Signed U-Haul

to a site consulting contract within the first month of launching the

new program.

EARLIER BACKGROUND

1997 to 2004

Courier and Flow Coordinator: FedEx Corporation, Fort Worth, TX

Dental Assistant: Dr. O.Z. Helmer D.D.S., Fort Worth, TX

Education

Master of Business Administration, University of Phoenix, Fort Worth, TX

Bachelor of Business Administration, Texas Wesleyan University, Fort Worth,

TX

Training and Certification

- Danaher Business Systems, Coppell, TX

- Danaher Problem Solving Process, Chicago, IL

- Product Management Certification - Association of International

Product Marketing Management

- Product Marketing Management Certification - Association of

International Product Marketing Management

Contact this candidate