Manager Marketing

Celesa W. Gibbs

***** ********** *****, ******, ******** 20191 . 703-***-**** .

****************@*****.***

Successful communications professional who has mastered the art of

developing and executing high-impact communication strategies to increase

understanding of business objectives and drive employee engagement.

Committed to providing the news and information employees need to succeed,

with a demonstrated ability to turn complex language into convincing, user-

friendly messages. Proven change management leader with extensive

experience adapting to ever-changing goals, organizational structures and

cultures. Accomplished relationship builder and widely considered a trusted

advisor among influencers. Enthusiastic and motivated self-starter who

thrives in a fast-paced environment and exemplifies solid leadership

abilities, excellent writing and project-management skills, extreme

attention to detail, and the ability to perform well under pressure.

PROFESSIONAL EXPERIENCE

BAE Systems, Arlington, VA

Acting Director, Internal Communications & Community Relations

April 2012 to June 2013

. Responsible for all aspects of internal communications, employee

engagement and corporate giving for the Land & Armaments Sector, a $6

billion global land systems business consisting of 11,000 employees

with markets in more than two dozen countries.

. Develop and execute strategic internal information campaigns; managing

internal digital media services and manage internal news and

information channels.

. Oversee internal campaigns, in partnership with Human Resources,

Strategy and Business Development, to drive awareness of company

vision/values, business objectives, key business initiatives and

strategic pursuits.

Senior Manager, Communications & Community Relations

2007 to 2012

. Plan, direct and execute a $1.7M + charitable giving program that

recognizes our responsibilities to employees, customers, suppliers,

shareholders, the communities in which we live and the environment,

that reflects well on our position as a leading global company.

. Successfully led all communications initiatives during year-long

realignment of leadership, organization structure and organization

vision and strategies; also served as communications lead on change

management team.

Raytheon Company, Falls Church, VA

Manager, Organizational Communications

2006 - 2007

. Established strong working relationships with senior management across

the business and corporation, partnering to develop and deliver high-

impact employee communications strategies around business initiatives.

. Oversaw all aspects of executive town halls, leadership off-sites,

full market tours and press conferences, to include accompanying

speeches, presentations and videos, as well as all logistics and post-

event measurement.

. Raised awareness of leadership and their business objectives through

multiple communications campaigns.

. Managed and implemented community programming in local markets.

. Established strategic relationships and partnerships with community

stakeholders.

. Managed issues critical to organizational success or failure during

crisis communications situations.

Manager, Marketing Communications

2005 - 2006

. Established strategic marketing communications programs to support new

business opportunities and ongoing capabilities campaigns.

. Managed all aspects of collateral and video production, web site

content, and other communications vehicles.

. Responsible for the implementation and maintenance of corporate

identity and branding standards across the group.

Fannie Mae, Washington, DC

Marketing Manager

2004 - 2005

Developed marketing strategies and outreach efforts and provide sales

support for account managers the eBusiness market.

. Implementation of marketing communications tactics including graphic

design support, collateral development, presentations, scripting and

technology production support.

. Managed creative vendor relationships and maintained marketing budget.

Leadership Washington, Inc., Washington, DC

Communications and Alumni Manager

2003 - 2004

Managed membership and fundraising efforts and produced supporting

promotional materials

Production manager for quarterly membership newsletter, annual

membership directory and annual report

Maintained the newsworthiness of the website with frequent updates

Write and distribute media alerts and press releases

Dwight D. Eisenhower Memorial Commission, Washington, DC

Program Operations Manager

2001 - 2003

. Developed guidelines and procedures for carrying out projects and

enhancing the effectiveness and efficiency of services in support of

assigned special events in accordance with government regulations

. Developed overall plans for special events which could include site

selection, preparation of budget, selection of facility, procurement

of furnishings, and other coordinating requirements

. Served as the in-house specialist in the graphic operations of the

Commission and created design and layout material of a marketing

nature

Winstar Communications Inc., Herndon, VA

Manager, Employee Programs

2000 - 2001

. Responsible for conceptualizing, developing and project managing the

execution of employee customer satisfaction awards programs

. Generated program awareness through company-wide emails, mass mailings

and Intranet site

Manager, Marketing Communications

1999 - 2000

. Strategic planning and execution of division marketing, advertising

and industry outreach

. Manage corporate marketing graphic and design guidelines and standards

. Message development for advertising and direct mail campaigns

. Managing all aspects of collateral development; initial concept

development, design and art production of final artwork and printing

quality control

. Develop and manage comprehensive budgets and timelines for all

creative projects

Communications Specialist

1997 - 1999

. Develop and maintain division Intranet site, including all design,

layout and content

. Design, layout and project manage customer-focused newsletter and

presentations for senior management

. Development of promotional programs and proposals

Time Warner Telecommunications, Washington DC

Marketing Research Analyst

1993 - 1997

. Provided assistance on mass mailings, marketing reports, proposals and

upkeep of customer marketing response inquiry database

. Responsible for equipment acquisition, purchase of supplies, records

management and computer support

. Supervised administrative staff of seven

EDUCATION

Virginia Tech, Blacksburg, VA - B.S. Clothing and Textiles

Fashion Institute of Technology, New York, NY - A.A.S. Fashion Buying and

Merchandising

ADDITIONAL SKILLS

Software expertise: MS Office, QuarkXpress, Photoshop, MS Front Page, HTML

programming, Adobe PageMaker, Adobe Illustrator, Qualified Six Sigma

Specialist

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