Sales Marketing

Barbara%Murphy%

***$Mistletoe$Road,$Los$Gatos,$CA$95032$$ $ $ $ $ 408*********$(Home)$

*******@************.***$ 408*********(Cell)$

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Objective:%%Business$Unit$General$Manager$or$Marketing$Officer$

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Summary:%$Experienced$executive$who$thrives$in$a$fast$paced$work$environment.$$Consistent$top$performer$with$over$20$years$

experience$in$high$technology$companies$ranging$from$computer$peripherals,$enterprise$storage,$networked$file$systems,$high$

performance$computing$(HPC),$scale9out$storage$and$consumer$software.$$Highly$competent$in$product$management,$product$

marketing,$branding$and$marketing$communications.$Skilled$at$managing$company$strategy$and$product$execution$including$

roadmap$development,$technology$acquisition,$sales$strategy,$channel$marketing$to$consumer$and$reseller,$B2B$marketing,$lead$

generation,$campaign$management.$Excellent$written$and$oral$skills$with$extensive$experience$presenting$to$customers,$senior$

executives,$boards$of$directors,$investors,$press$and$conferences.$Excellent$leadership$skills$with$the$ability$to$build$effective,$

cohesive$teams$based$on$a$spirit$of$mutual$respect,$tactical$excellence,$open$communication$and$a$fun$work$environment.$$Key$

contributor$to$investor$funding$efforts$at$3ware$and$Panasas.$$

Professional%Experience%

2010%to%2013:%Panasas%Inc.,%969%Maude%Avenue,%Sunnyvale,%CA%%

$ Chief%Marketing%Officer$

Executive$level$position$reporting$to$the$CEO$of$Panasas.$$Responsible$for$all$aspects$of$Panasas$

marketing$including$product$management,$product$marketing,$public$relations,$outbound$lead$

generation,$channel$marketing,$trade$show$and$company$branding$

• Built$new$marketing$team$from$the$ground$up$comprised$of$high$performance$team$players$$

• Instrumental$in$transitioning$Panasas$from$HPC$to$scale9out$big$data$market$including$company$

positioning$and$roadmap$strategy$$

• Drove$the$development$of$clear,$measurable$marketing$programs$utilizing$Marketo$nurturing$tools$

feeding$into$SalesForce$for$Inside$Sales$follow$up$$

• Transitioned$company$revenue$from$60%$HPC$to$70%$commercial$scale9out$storage$by$end$of$2012$

• Drove$roadmap$for$maximum$impact$focusing$on$driving$pNFS$(parallel$NFS)$adoption$

• Completely$revamped$Panasas$channel$program$to$incentivize$new$business$in$commercial$markets$

• Drove$company$branding$campaign$including$web$site,$social$media$engagement,$content,$external$

brand$and$blog$

• Managed$all$external$facing$activities$including$trade$show,$industry$conferences,$speaking$

engagements,$thought$leadership$interviews$with$key$analysts$and$press$

• Managed$entire$marketing$organization$within$allocated$budget$

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2008%to%2010:%%Overseas%with%family,%completed%Masters%in%International%Relations%

• Completed$a$full9time$Masters$in$International$Relations$focusing$on$the$formation$of$the$Euro$and$its$effect$on$

the$international$political$economy.$$Graduated$with$distinction$and$received$Geoffrey$Davies$award$for$most$

original$thesis.%

• Teaching$assistant$at$Victoria$University$business$school.%

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2002%to%2008:%AMCC/3ware,%Sunnyvale,%California%

2006$to$ Senior%Vice%President%and%General%Manager,%Storage%Business%Unit%

2008$ Executive level position reporting to the CEO of AMCC. Responsible for all aspects of AMCC Storage

group including engineering, marketing, sales and operations. Promoted to SVP within one year of

assuming the role

• Managed$$60M$business$unit,$consistently$meeting$internal$revenue$commitments$

• Built$new$European$sales$and$distribution$model$from$the$ground$up$

• Created$integrated$storage$strategy$combining$AMCC’s$PowerPC$storage$chips$with$3ware’s$

boards$for$maximum$leverage$of$company$IP$

• Primary$AMCC$storage$spokesperson$with$bankers,$investors,$press$and$boards$of$directors.$$SEC$

Section$16$Officer,$considered$the$primary$spokesperson$for$storage$at$AMCC.$$Covered$Q&A$

sessions$at$quarterly$revenue$call$to$investors$and$analysts%

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2002$to$ Vice%President%of%Worldwide%Marketing%–%3ware%(acquired%by%AMCC%in%2004)%

2006$ Executive$level$position$reporting$to$the$CEO$at$3ware$and$later$AMCC.$$Responsible$for$all$aspects$of$

marketing$including$product$roadmap,$channel$marketing,$marketing$communications$and$technical$

marketing.$$Responsible$for$developing$the$company’s$Serial$ATA$RAID$technology$direction.$$Primary$

spokesperson$for$3ware$product$line.$

$ • Began$in$3ware$as$a$marketing$consultant,$recognized$the$technology$potential$and$recommended$

to$the$investment$partners$to$restructure$the$company$bringing$in$new$CEO$and$team $

• Raised$$26M$series$A1$financing$as$part$of$the$new$executive$team$

• Repositioned$3ware$products$to$compete$effectively$in$the$market$

• Defined$next$generation$RAID$controllers$to$compete$in$new$emerging$markets$

• Built$a$top$performing$marketing$team$from$scratch$

• Developed$the$long$term$product$roadmap$and$drove$internal$launch$programs$

• Evangelized$a$totally$new$technology$(Serial$ATA)$to$the$press,$analysts$and$customer$base$

• Established$3ware$as$the$leader$in$high9performance$Serial$ATA$RAID$

• Grew$revenue$by$over$300%$in$two$years$

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1994%to%2001:%Adaptec,%Milpitas,%CA%%

1999$to$ Director%of%Marketing%–%Roxio%(Adaptec%spinZout)$

2001$ Executive$level$position$reporting$to$the$Chief$Operating$Office.$$Responsible$for$driving$the$worldwide$

product$marketing$activities$including$product$management,$product$marketing$and$sales$

development.$$Managed$local$and$remote$teams.$$Responsible$for$driving$the$business$unit$marketing$

strategy$and$annual$business$plan.$$Managed$a$team$focused$on$defining,$positioning,$pricing$and$life$

cycle$management$of$Adaptec’s$award$CD$recording$software$products.$$Drove$business$unit$strategy$

changing$the$software$business$from$a$license$model$to$an$after9market$upgrade$model.$$Developed$

alliances$with$key$system$OEMs$and$partners$including$Compaq,$HP$and$RealNetworks$to$drive$

software$upgrades.$$Acted$as$primary$product$spokesman$and$contact$for$the$press,$industry$analysts$

and$OEM$customers.$$Revenue$responsibility$for$all$Roxio$software$products$($120M

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1994$to$ Director%of%Marketing/Senior%Marketing%Manager$

1999$ Increasing$level$of$responsibility$for$Adaptec’s$premier$SCSI$product$line$including$product$definition,$

marketing$plans,$product$launches,$forecasting$and$financial$planning.$$Managed$all$aspects$of$channel$

and$OEM$product$marketing$including$product$road$maps,$marketing$and$sales$collateral,$marketing$

programs,$customer$presentations$and$joint$sales$calls.$$

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1991%to%1994:%British%Telecom%(Tymnet),%San%Jose,%CA%95161%

1991$to$$ Bid%Manager,%Sales$

1994$ Managed$major$frame$relay$and$networking$opportunities$from$definition$through$to$contract$

negotiation$and$installation.$$Managed$network$bids$for$WAN$opportunities.$$Coordinated$the$

development$of$new$features$/$functionality$with$product$marketing,$manufacturing$and$Customer$

Service$to$satisfy$customer$needs$

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1987%to%1991:%GEC%Plessey%Telecommunications%(GPT),%Liverpool,%England%

1989$to$ Planning%Manager,%International%Marketing%

1991$ Supported$the$Europe$and$Asia$Pacific$sales$force.$$Prepared$competitive$market$information,$business$

cases,$technology$transfer$proposals,$pricing$and$sales$forecasts$for$existing$and$new$territories.$$

Coordinated$and$ran$all$corporate$presentations$for$major$international$clients.$

1987$to$$ Project%Engineer$

1989$ Defined$the$process$engineering$requirements$for$personal$computers$and$controller$cards.$

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Education 2010 Master$of$International$Relations,$concentration$in$International$Political$Economy$

$ $ $ Victoria$University,$Wellington,$New$Zealand$(Distinction,$Thesis$award$winner)$

1999 MBA,$Santa$Clara$University,$concentration$in$Finance$and$International$Business$

Dean’s$Honors$List,$member$Beta$Gamma$Sigma$

$$1987$$ Bachelor$of$Engineering,$University$of$Limerick,$Ireland$

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