Sales Representative

Fouad Antoine Abiaad

**** ******* **** *******, ** 22030

202-***-**** *******@*****.***

Management and Leadership Skills:

Total P&L Oversight and Responsibility

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Sales Tracking and Reporting

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Regulatory Compliance

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Inventory Management

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Cost Controls

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Staffing, Development & Training

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Quality Management

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Performance Trends Analysis

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Vendor Negotiations / Purchasing

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Arthur Alan Inc, ABIACO, Inc. (Restaurant and Catering Management Operations) 2003 – 2013

General Manager

Oversaw restaurant management and catering operations with a commercial mindset. Oversaw P&L and

management of operations systems. Recruited, trained and developed staff. Consistently met or

exceeded income budgets for all operations and catering units, controlled costs, wages and profit margins

tightly. Analyzed data to identify short, medium and long term business opportunities to drive improved

performance and develop niche business areas to ensure a professional, efficient stream of income.

Developed local and seasonal menu offerings, ensuring the highest standards of food quality and

presentation. Ensured safety of staff and customers by managing compliance across all units. Instituted

branding standards and catering identity via effective training, service and public relationships campaigns.

Duties:

Formulation of company direction and strategy.

Monitored revenue expenditures.

Negotiated legal contracts with suppliers.

Participated in training, supervision and team meetings.

Developed and recommended service improvement.

Responsible for all aspects of human performance issues.

Budgetary forecasting.

Development of project plans.

TeCore, Inc. – Aramtel 1994 2002

Alexandria, Virginia

VP, Global Sales and Alliances

Drove cross program synergy and cross team alignment to develop, operationalize and evolve the

TeCore channels and technology partner programs. Ensured seamless customer experience as our

partners engaged with various functions and departments across the company and across the globe.

Collaborated with senior management, peers and partners across multiple organizations, geographic

regions and/or cultures.

Worked with corporate and regional resources to create common goals, metrics, points of leverage

across programs and consistency in execution. Drove joint planning, often on tight deadlines and with

limited resources.

Drove alignment and optimized execution of world class partner programs for TeCore. Provided

governance and standards in how to plan and operate our programs. Support partners to launch and

evolve programs and operationalize plans. Worked to drive consistency into partner experience and

communication efforts.

Developed go to market planning. Identified new market or segment opportunities. Worked closely with

sales and product management teams. Determined appropriate marketing benefits associated with

various programs and related tiers. Coordinated with affected marketing resources to ensure resourcing,

funding and operational reality. Led joint marketing planning efforts with key partners as appropriate.

Integrated key marketing team members as needed to plan and execute marketing commitments.

Worked cross functionally to determine partner enablement requirements well as standards for the

partner communities. Aligned with partner program managers, product management, channel sales,

sales and field and channel marketing. Defined requirements to support and enable the go to market

ecosystem. Supported lead generation and awareness efforts as appropriate. Drove appropriate global

partner events and councils for coherency and consistency of activity. Established reports and metrics.

Measured the success of program efforts and key marketing results against targets, adjusted for

improved performance.

Duties:

Conduct market research & develop the core positioning and messaging for the product.

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Researching, reviewing & reporting on competitors & rival products.

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Performing sales, trend, and profitability analysis.

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Developing content for product and company collateral.

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Articulating the company’s distinctive competence & the product’s uniqueness.

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In charge of planning and developing the right marketing strategy.

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Setting product pricing for new product releases to meet revenue & profitability

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goals.

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Al Gassak International 1985 1994

Riyadh, Saudi Arabia

Managing Director/ Foreign Sales Representative

Managed four divisions: agriculture, trade representation, insurance and reinsurance, and construction.

Led high powered negotiations of six major European contracts worth more than $100 million. Personally

negotiated representation of several major European companies in the Gulf States for Thomson CSF

(FR), GCEE Alstom (FR), AEG (DE), Mero (DE), Laticrete (USA) in the Kingdom of Saudi Arabia, Kuwait

and the Emirates. Led a team of 25 sales professionals based in Riyadh (KSA). Developed and sold a

market research strategy for foreign companies planning to do business in Saudi Arabia. Won several

bids to fulfill military logistics needs for the KSA National Guard

A&B International Company 1982 1990

Paris, France

Sales Representative / External Service Provider (ESP)

Represented French companies for export of technological goods and diverse high end merchandise

(i.e., bullet proof vests, lubricants, etc.) to the Middle East (KSA, Emirates and Kuwait). Created new

sales territory in Middle East. Negotiated directly with government representatives, managed export

marketing, export documentation, scrutinizing Export L/C, preparation of Import Letter of Credits,

negotiation of export documents with banks. Oversaw complete logistics operations, dealing with

insurance companies for insurance coverage of shipped cargo and coordination with shipping companies

for issuance of B/L, switching of B/L for trading purpose etc, maintaining MIS of export details.

Languages

Fluent in English, Arabic and French

Education

BA, Business Administration 1982 Lebanese Technical University

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