Marketing Sales

Scott Kellner

Seasoned, creative marketing executive

San Jose, CA

Email: *************@*****.***

Mobile: 408-***-****

Professional Profile

I’m a 23-year marketing and communications executive with a useful blend of corporate and

agency experience. I have a proven track record of delivering significant ROI from marketing

activities, and for creating productive, efficient and motivated teams. I’m a “hands on” leader with

a passion for producing marketing messaging that breaks through marketplace clutter.

Experience

VP Strategy

Unbridled Brain

http://unbridledbrain.com

July 2013 – present

I run strategy at Unbridled Brain, an interactive agency specializing in custom digital marketing

initiatives, micro sites, websites and applications that ensure customer satisfaction, increased

sales and reduced support costs.

Highlights:

• Winner: Web Marketing Association 2013 Web Award: Eton website

• Winner: Web Marketing Association 2013 Web Award: Electrorent website

Chief Marketing Officer

INXPO

http://inxpo.com

October 2011 – July 2013

INXPO offers a SaaS online communications platform used for events, webcasting and Social

Business TV. When I joined, the company had great technology, but a lukewarm brand suffering

from confusing messaging, tired imagery/UI, and no communications strategy. I was successful in

transforming company’s positioning, enhancing its UI and UX, and building its demand generation

machine.

Highlights:

• Built the demand generation program using marketing automation software tools

• Created all content for the demand generation campaigns (videos, webinars, white papers,

position papers, landing pages, etc.)

• Managed all lead gen campaigns, targeting 12 different personas across 8 verticals

• Increased the sales pipeline 300% in 5 months

• Shortened the sales cycle by more than 20%

• Launched new products on time, on budget and on target – worked closely with the CTO

and the development team from scope to wireframes to usability testing to launch of the

SaaS product

• Managed all SEO and SEM – generated more qualified leads from the corporate website

and dramatically improved organic search results

Marketing • Communications • Business Development • Executive Leadership • UI/UX

Scott Kellner

Seasoned, creative marketing executive

San Jose, CA

Email: *************@*****.***

Mobile: 408-***-****

• Managed all executive communications – for both internal and external audiences

Chief Marketing Officer

6Connex

http://6connex.com

October 2008 – September 2011

6Connex is a premier SaaS provider of virtual event and communications solutions for the

enterprise. I helped launch the company, creating the branding, positioning, website, and the

marketing and services teams. 6Connex was spun out of Design Reactor (see next job below).

Highlights:

• Built a lead generation program from scratch, combining nascent marketing automation

software with a heavy dose of old fashioned account farming

• Created a multimillion dollar pipeline in the first 6 months, and closed an increasing

percentage of the pipeline as it grew to more than $8 million after 14 months (could be

done faster now due to better marketing automation options available)

• Managed all product marketing during a transition from custom application to SaaS

• Managed all executive communications – for both internal and external audiences

Vice President of Client Services

Design Reactor

http://www.designreactor.com

October 2007 – October 2008

I was brought in to rebuild the client services team at this award-winning Silicon Valley digital

agency as the executive lead for a team of account management, project management and

strategy personnel. Responsible for interactive marketing strategy, client services, estimating,

project management and media planning for a wide range of agency clients.

Highlights:

• Authored digital marketing strategy documents that won $600K in new business in the

first 3 months – was made a partner in the agency just 6 months later

• Installed a scalable process for account acquisition and management resulting in

higher profit margin

• Managed the customer life cycle from lead to prospect to customer to positive

reference for future customers, increasing organizational efficiency

• Expanded agency service offering to include longer-term engagements with

customers with predictable revenue

Managing Director

The SUGO Agency

Marketing • Communications • Business Development • Executive Leadership • UI/UX

Scott Kellner

Seasoned, creative marketing executive

San Jose, CA

Email: *************@*****.***

Mobile: 408-***-****

December 1999 - October 2007

Co-founded a (venture funded) digital marketing agency with five practice leaders and eighteen

support personnel. The agency’s client list included Google, Wells Fargo, HP, Ebay, Kraft, P&G,

Pottery Barn, Banana Republic, Whole Foods and many others. I had full P&L responsibility. I led

strategy, business development and client acquisition/retention efforts while managing day-to-day

operations of the agency.

Areas of focus:

• Branding & Positioning • User Interface Design • BusDev/Sales Mgmt

• Marketing Collateral • Interactive Marketing

Vice President of Marketing

Tambourine

September 1997 - December 1999

Developed the strategy for the positioning of Tambourine brands, which included several music

content companies and a brick and mortar distribution network, in order to leverage Web-based

economies for greater profitability and return on assets. Established new distribution channels,

negotiated licensing agreements – both digital and traditional – and ran the product development

and marketing teams across all applications.

Areas of focus:

•

• Marketing Collateral • Content Licensing

• Interactive Strategy Development • Business Development

Soundecor

December 1991 - September 1997

Built and sold a lifestyle music production and marketing company with customers in 18 countries,

and totaling more than 12,000 retail accounts. Took advantage of holes in the traditional music

distribution value chain to create a music company catering to niche music genres. This

eventually resulted in the industry’s first international “non-traditional” music distribution company.

Though Sony, a then independent BMG and Universal all courted us, we sold to a group of

investors in 1997 (which created Tambourine above).

Areas of focus:

•

• Branding & Positioning • Event Management

• Marketing Communications • Sales Management/New Business

Sr. Account Executive

Pacifico Advertising & Public Relations

Marketing • Communications • Business Development • Executive Leadership • UI/UX

Scott Kellner

Seasoned, creative marketing executive

San Jose, CA

Email: *************@*****.***

Mobile: 408-***-****

January 1990 - November 1991

I developed new business and managed ongoing accounts at what was at the time a leading

Silicon Valley firm.

Areas of focus:

•

• Copywriting/Collateral Development • Media Buying

• Marketing Communications Strategy • New Business Presentations

Other Information

Education

Santa Clara University

Bachelor of Science, Commerce, Marketing Major, 1989

Activities: Santa Clara University Board of Fellows, NCAA Division 1 Baseball

References available include former supervisors, colleagues and direct reports.

Marketing • Communications • Business Development • Executive Leadership • UI/UX

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