Sales Manager

DARREN MCKINNON

** ******** ******** *.*. T : 403-***-****, C :

Calgary, Alberta T2W 0Y8 403-***-****

E : **************@****.**

BUSINESS DEVELOPMENT/MARKETING/SALES

Skilled multi-faceted professional offering an exceptional performance

record recognized by steady advancement through increasingly-responsible

business development, marketing and sales positions. 15+ years of

experience building market presence and creating and executing integrated

marketing and sales programs that improve visibility, sales, penetration,

and account base while efficiently using targeted marketing resources.

Increase efficiency and profits and reduce costs through utilization of

strong troubleshooting and problem resolution skills, while streamlining

and determining optimum use of facilities and personnel. Top

accomplishments include:

Figures

Company Comment

Leadership & Management Sales Marketing

Budgeting & Operational Cost / Business Development & New Market

Margin Controls, P&L Analysis & Expansion Strategies Identification &

Management Client Relationship-Building, Capture

Productivity, Efficiency, & Loyalty, & Retention Market Strategy

Performance Improvements Client Needs Strategizing & Creation

Policy & Procedure Creation Product Recommendation Competitive, Trend,

Employee Coaching & Empowerment Contract & Price Negotiations Market, & Demographic

Public Speaking & High-Impact Analysis

Presentations New Product or Service Launch Market Forecasting

Team-Building & Training & Positioning Advertising / Public

Conflict Resolution & Management Cold-Calling & Closing Relations /

Promotions

PROFESSIONAL EXPERIENCE

BOSS Lubricants

National Sales and Marketing Manager

July 2011-July

2013

Established newly created role within the organization with the focus of

increasing sales revenues, market share and visibility of the largest

independent lubricant manufacturer in Western Canada. Responsible for and

oversaw staff of 18 Outside Sales Reps and Branch Managers across Canada,

along with inside sales staff in Head Office.

. Developed incentive program that rewarded Sales Reps for increased

sales revenue and product volume while maintaining margins at an

acceptable level relative to specific markets.

. Assisted Branch Managers and Sales Reps with prospecting for new

opportunities in local markets through cold calling as well as preset

meetings resulting in a 25% increase in overall revenues while

maintaining margin levels in first year.

DARREN MCKINNON

20 Bralorne Crescent S.W. T : 403-***-****, C :

Calgary, Alberta T2W 0Y8 403-***-****

E : **************@****.**

BOSS Lubricants cont.

. Researched and sourced new opportunities for larger National and

Regional clients. Successfully negotiated agreements with large

wholesale, retail and private label clients which represented an

increase of 10% on overall sales revenues in second year in addition

to another 20% increase through regular business channels.

. Assisted in the redesign of a new more informative website.

. Conceptualized and created new more informative and updated

marketing materials.

. Assisted in developing new retail focused packaging design

BOSS Lubricants

Industrial Sales Representative

Nov.

2010-July 2011

Responsible for managing largest Account list of all 7 Branches across

Canada with annual sales of $2.5 Million through site visits, cold calling

and follow up on leads. Proudly met sales targets both quarters while under

my responsibility, as it was a temporary position that allowed for

understanding how the company and industry operate.

. Increased revenues by 10% in two quarters

. Established relationships with existing clients to identify other

opportunities that company may have been missing out on previously.

. Cold called end users creating a demand for the product resulting in

new accounts for suppliers; prepared sales presentations, contracts and

proposals

Shakers Family Fun Centre, Calgary AB Nov. 2004-May 2010

1998 - present

Owner/Sales & Marketing Manager

Developed the concept for a family entertainment centre; created business

plan for viability of business and short and long term financial

projections; key negotiator for bank and credit financing for a total of

$3M; sourced 7 acre property for facility; selected construction company to

develop project; co-managed project on a daily basis with construction

company; made key decisions on project challenges to minimize costs and

stay on deadline

. Brought revenue of new business to $1.5M in the first year

. Established key relationships with sponsors such as The Calgary Herald

and partners such as the Olympic Oval, the Calgary Soccer Centre, the

Calgary Stampeders, Cardel Homes, the Calgary Hitmen and the Calgary

Roughnecks

. Negotiated with media representatives on the purchase and development of

Radio, Television, Print and

. Outdoor Advertising; coordinated with in-house graphic artist on the

development and production of ads, posters and brochures

. Researched and positioned sales strategies; planned, developed and

executed promotional activities and events

Toolsmith Agencies, Calgary AB Feb. 2002-Mar. 2004

1998 - present

Territory Sales Manager

Expanded the presence of a high-end European product line of lubricating

equipment, pumps and tanks that had not yet been established in Alberta;

traveled extensively throughout Alberta and NE and SE British Columbia,

liaising between end users, oil companies and suppliers; exceeded sales

targets

. Increased revenue in first year from $150,000 to $500,000; offered

partnership with company

. Provided end user assistance, training and complete support functions;

utilized technical skills to trouble-shoot issues for clients and fix

pumps; knowledgeable about market trends and competitors in territory

. Cold called end users creating a demand for the product resulting in new

accounts for suppliers; prepared sales presentations, contracts and

proposals

DARREN MCKINNON

20 Bralorne Crescent S.W. T : 403-***-****, C :

Calgary, Alberta T2W 0Y8 403-***-****

E : **************@****.**

Superfinish Systems, Calgary AB, Vancouver BC

Western Canadian Account Manager

Sep. 1999-Nov.

2001

Significantly increased brand awareness for a new, diverse auto body paint

product in Western Canada; expanded the product into several different

industries including boat, RV, and arenas; travelled outside of Calgary up

to 50% of time; managed all product activity within Western Canada;

communicated between end user, retailer and wholesaler; pursued aggressive

growth strategy in the Canadian market

. Expanded Alberta, Saskatchewan and Manitoba; transferred to B.C. to

focus on expanding presence

. Worked with retail sales staff to introduce and demonstrate product to

the end user; trained customers and clients, including painters and

detailers in body shops; maintained product inventory levels for

retailers and wholesalers

Allied Tools, Calgary AB

Account Manager

Nov. 1997-Jan. 1999

Managed large accounts throughout Calgary sales territory, including the

City of Calgary; maintained territory of existing accounts and added new

territory through cold-calling users of industrial tools and equipment.

. Assessed client needs, advised and recommended product solutions;

developed account plans, monthly sales funnels, and forecast reports;

focused on business development and exceeding sales targets

EDUCATION.TRAINING

Brian Lee Sales Training Course, Calgary AB 1996

Certificate

North Peace Secondary School, Fort St. John, BC 1990-1992

High School Diploma

VOLUNTEER EXPERIENCE

Minor League and AAA Hockey, Calgary AB 2005-2010

Coach

Little League Baseball, Calgary AB 2005-2010

Coach

PROFESSIONAL AFFILIATIONS . MEMBERSHIPS

GPS Strategies, Calgary AB, Board of Directors/Shareholder 2010-Present

Canadian Federations of Independent Business, Member 2010-2011

Calgary Chamber of Commerce, Member 2005-2010

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