Manager Sales

Michael J. Maunu

**** ********** ***** 734-***-****

Brighton, MI. 48114 **********@*****.***

Professional Summary

The excellent results I've achieved for my employers for the past 16 years

demonstrate expert technical competence in the fields of marketing, web and

mobile site design, customer satisfaction research and analysis. I also

have key interpersonal skills, which allow me to successfully interact with

clients and to collaborate well with others as a team member and help them

achieve their goals.

Senior Satisfaction Research Analyst June 28, 2004 to August 27, 2013

ForeSee, Ann Arbor, MI.

. Managed and serviced the accounts for large, U.S., international

retail, insurance and financial clients, meeting their needs while

staying within contracted boundaries.

. Constructed and presented detailed recommendations for web/mobile

site, media and marketing campaign improvement based on in-depth

analysis to improve their impact on my customer's clients. My

quantitative and qualitative analysis has led to significant

improvements to my client's revenue and short and long term

strategies. Analysis also included data generated from Omniture, Site

Catalyst, Google Analytics, Web Trends and SPSS tools and services.

. Designed all of my client's data gathering tools to acquire

information measuring their customer's experience on their web and

mobile sites. The surveys were also adjusted over time via HTML and

java script coding to maximize the quality of the data to meet

client's needs.

. Maintained and managed the relationship with clients to guarantee

their short and long goals were met via Sales Force software and

personal project management skills, and increased my employer's

profits by promoting additional analysis, products and services.

. Increased ForeSee revenue significantly. The majority of my clients

renewed their contracts with ForeSee based on the level of service I

provided. For example, over two and half years one of my clients

contracted ForeSee to provide services for thirteen additional

websites.

. Trained and mentored all new analysts in the responsibilities of their

position and the development of the analysis they'll be providing

their own clients.

Marketing Analyst October 2002 to January 2004

Quicken Loans/Rock Financial, Livonia, MI.

. Increased lead flow to sales force by 75% and lead conversion by 25%

in 2003 due to my report and research recommendations.

. Gathered customer response data to online and offline advertising;

interpreted and then submitted the results to management in order to

initiate new campaigns, or adjust current initiatives.

. Utilized Microsoft software (Word, Excel, Access & PowerPoint);

various analysis software, (ProClarity and TeaLeaf), which aided in

report formulation.

Business Development Manager November 2000 to October 2002

Intuit/Quicken Loans/Rock Financial, Livonia, MI.

. Increased customer visits to main company website by managing online

marketing relationships with partners; such as, MyPoints, Homegain,

Excite.com, CNN.com, AOL and Quicken.com.

. Coordinated Business Development department budget by managing

accounts with online partners.

. Analyzed customer response data and online statistics to make changes

to ads to increase success of online marketing initiatives with above

partners.

Marketing Database Manager October 1996 to November 2000

Intuit/Quicken Loans/Rock Financial, Livonia, MI.

. Managed and obtained various lists for the purpose of lead generation

for company sales team.

. Led market research initiatives to improve the quality of leads used

by sales force while remaining within budget limitations.

. Continually updated and maintained company lead database.

Telemarketing Department Manager July 1996 to October 1996

Rock Financial, Bingham Farms, MI.

. Was responsible for the management, hiring and training of telesales

representatives to meet and exceed a monthly quota of lead flow to

loan officers to increase company revenue. During my time as manager

those monthly quotas were met 100%.

. Researched and obtained optimum calling lists to increase lead

production.

. Managed Unix based Predictive Dialer to increase success of

telemarketing campaigns.

Education

B.A. in Marketing Eastern Michigan University, 1991 to 1996, Ypsilanti, MI

Awards or Recognition

FORESEE RESULTS

. Recognized and awarded for the highest rate of client contract

renewals and client service upsells in my department for January to

July 2007.

. Received Satisfaction Research Analyst of The Month award for

extraordinary achievement with clients for June 2006, and again June

2009.

QUICKEN LOANS/ROCK FINANCIAL

. Received an award for exceeding team lead generation goals during

February and March 2003.

. Contributed in the design and updating of Quickenloans.com; which

received the following awards during 2002 to 2004:

. Named "Forbes Favorite" online mortgage site in 2002, and named "Best

of the Web" online mortgage site by Money, PC Magazine.

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