Sales Manager

Dustin Sirois

Brampton, CA • LinkedIn

*********@*****.*** • 905-***-****

Sales Management Executive

Strategic Planning & Forecasting / Hard-Hitting Negotiations / Automated Marketing Strategies

Continuous Process Improvement / Business Performance Improvement / Market Trends & Analysis

Results-driven executive with extensive experience improving organizations’ market position and maximizing business growth through formulation and implementation of innovative sales strategies. Proven success in leading corporate initiatives, managing multi-disciplinary teams, attracting new clients, and developing strategic alliances to achieve desired outcomes.

Dedicated business leader with robust aptitude in coordinating with C-level leadership to win valuable contracts. Adept at prospecting opportunities and generating substantial revenue by effectively securing and retaining new customers.

Areas of Expertise:

·Contract Administration/Management

·Business Operations Management

·Revenue & Profit Optimization

·New Business Development

·Account Management

·Risk Identification & Mitigation

·Staff Training & Development

·Client Relationship Building

·Corporate Communication

·Team Leadership

Professional Experience

GoFleet Corporation – Mississauga, Ontario

Vice President, Sales & Business Development (2014 to 2018)

Headed diverse range of activities related to sales, marketing, and lead generation while formulating and applying procedures.

Created and managed profit analysis portfolios to elevate potential profits by maintaining overall company integrity in close collaboration with high-profile businesses. Determined needs for skills improvement and arranged training sessions for business partners and management of sister companies such as T-Mobile and Foss Leasing to improve efficiency of business operations. Forecasted and developed annual sales quotas for different regions and territories while setting sales targets. Established field sales action plans whilst coordinating with national partners to push sales agenda in accordance with national sales programs.

Selected Contributions:

·Designed and implemented strategic business models across company and introduced a reseller-based model that landed national organizations such as T-Mobile, LeasePlan, and Navistar, enhancing American penetration by 5K%.

·Saved 36% of monthly operating costs related to Google AdWords after identifying that the fastest growing and most profitable source for lead generation was the partner channel which maximized revenue growth by 30%.

·Achieved and exceeded monthly revenue targets of $4K on hardware and $1K on new net business while managing all aspects of North America and other associated sales operations.

·Led strategic initiatives to optimize overall territory sales and ensure significant development of the region that resulted in increasing profit margins by $1.5M year over year.

·Developed delivery of all inbound and outbound marketing campaigns to various audiences through various means.

·Utilized strong analytical ability to evaluate and report on the performance of all marketing campaigns and initiative to inform future initiatives.

·Planned and distributed budgets to invest in key tools and strategies to enhance campaigns and deliver projects. Analyzed ROI campaigns and projects to determine which areas are worth investing in and which expenses should be removed.

·Managed team of business development and sales representatives, promoting high productivity through stellar management, training programs, and detailed performance analytics which yielded to 20% increase in inbound conversion.

DES Communications – Brampton, Ontario

Freelance Software Consultant (2012 to 2014)

Managed a diverse ranges of companies in need of so ware management and optimization. Created and implemented so ware initiatives to aid organizations in maximizing efficiency of mobile workforce and increase visibility.

Assessed needs for skills improvements and conducted training sessions for business partners to enhance business productivity and profitability. Oversaw functions of implementation of software rollout and coordinated with management on implementation.

Selected Contributions:

·Piloted detailed companywide analysis on technological state and determined market solutions to facilitate growth and optimization of mobile assets.

Dealfind – Toronto Ontario

Online National Business Consultant (2011 to 2012)

Secured promotion as a territory manager for well-established online promotional marketing organizations by delivering excellent performance results and achieving desired outcomes.

Strengthened communication base with customers to assess the needs and provide high-quality services that resulted in sustaining long-term business relationships. Captured key demographics while designing and employing results-driven sales initiatives, strategies, and programs. Generated comprehensive daily reports of field sales success and delivered VOC data to superiors within specific time duration. Provided exceptional sales support to distribution partners while exhibiting active participation in closing an order and adding value to the selling existing process.

Selected Contributions:

·Met with customers to discuss their evolving needs and to assess quality of the company's relationship with them.

·Sold to existing and potential direct accounts and provided sales support to distribution partners to participate in closing and order or to facilitate and add value to the selling process,

CI Technologies Burlington/Guelph – Ontario

Business to Business Corporate Representative (2009 to 2010)

Developed and maintained corporate database and built strategic alliances with head advisors to secure future business relations.

Coordinated with franchises and corporate clients through effective communications to improve business partner revenue. Created and executed progressive business strategies by selecting, segmenting, and targeting markets for promoting products and services. Penetrated into new markets to identify new business opportunities; communicated with third parties and closed large-scale contracts through utilization of hard-hitting negotiations skills.

Selected Contributions:

·Maximized business partner revenue through continual communications and liaison efforts with both franchises and corporate clients.

·Devised and executed appropriate strategies by selecting, segmenting, and targeting markets as well as promoting products and services to high-potential markets.

·Identified and penetrated into new markets as well as secured large-scale contract by using hard-hitting negotiations.

AON Management – Hamilton, Ontario

Manager (2006 to 2008)

Headed high-potential team of 20 employees for steering wide range functions regarding direct marketing sales initiatives.

Determined most recent supply, demand, and changing trends to maintain sales volume, product mix, and selling price. Met divisional and personal targets in line with organizational sales strategies and procedures. Evaluated and improved performance of sales teams through development of highly effective sales programs.

Selected Contributions:

·Initiated and implemented national sales programs by developing and executing field sales action plans along with national partnerships to push sales agenda.

·Increased sales volume, product mix, and selling price by keeping current with supply, demand, and changing trends.

·Improved work proficiencies and professional and technical knowledge by attending educational workshops, reviewing professional publications, establishing personal networks, and participating in professional societies

·Achieved divisional and personal targets, aligning with company sales policies and strategies through effective planning.

Education and Credentials

Bachelor of Science, Biochemistry University of Miami – USA, 2008

Switchgear Sales Certification, 2014

Edge International Consultative Training 2012

Technical Proficiencies

CRM, ZOHO, Infusionsoft & Salesforce, G Suite, Excel, PowerPoint, and Word, Active Campaign, Infusionsoft Campaign Builder, and HubSpot, Camtasia and other Picture Editing Tools.

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