Social Media Sales
Resume:
Educa on
Employment
MARTIN
SZCZEPANIAK
F UTURE
MARKETING
SPECIALIST
I am a business entrepreneur
with a compe ve edge, an
experienced customer and
partner rela onship manager,
aspiring to pursue my dream
of obtaining a future in
marke ng.
Skills
SOFTWARE
Salesforce
Tableau
Marketo
ILS/PPC/KPI
Wordpress
HTML & CSS
Website Development
SEO
Excel
Adobe
Photoshop
Lightroom
Instagram Analy cs
Facebook Analy cs
Google Analy cs
Google Data Studio
BUSINESS
Compe ve Analysis
Market Analysis
Product Analysis
Social Media Management
Social Media Selling
Sales Strategy
Customer Reten on
Content Development
Email Marke ng
Marke ng Strategy
Project Management
Marke ng Management
******.******@*****.***
/ martin-szczepaniak
Ac vi es
Kingston University London 2011 - 2014
B.S. Business Administra on with focus in Interna onal Marke ng Synergy Mealz (San Jose, CA) APR 2016 – MAY 2019
Managing Member
• Managed marketing, sales, website design, and product development.
• Executed email campaigns to generate touches and responses from potential prospects.
• Worked closely with partners to host events to inform about Health and Wellness.
• Utilized various software to improve marketing strategies and customer retention.
• Successfully launched a business using sales funnel, subscription, email campaign, social media, affiliate, and B2B marketing strategies.
• Successfully launched a business using using GTM Strategy by analyzing market opportunity, decoding buying process, preparing a product road map, considering the advertising and sales strategies, created a detailed demand generation roadmap, identified partners and competitors in creating awareness and focusing advertising efforts. Google (Mountainview, CA) JAN 2016 – MAY 2018
Process Specialist
• Lead new projects working closely with leads, engineers, and management.
• Collaborated with engineering teams to improve quality and help identify market trends and recommend strategy adjustments.
• Organized and managed training of new tools and processes to colleagues.
• Lead the quarterly event planning and email campaign to large teams.
• Developed and delivered large datasets using SQL, reporting to leads and engineers.
• Achieved the confidence to keep pace in a fast paced working environment bringing innovative ideas to improve access and processes.
Google (Mountainview, CA) JUN 2014 – JAN 2016
Local Data Quality Evaluator
• Identified patterns in complex data sets, relaying information to teams.
• Worked closely with engineers to test and provide feedback on tools and releases.
• Verified and improved quality of tools as well as UX for millions of Google maps users.
• Consistently helped train new hires and engineers on workflow, processes, and data analysis.
Ropeflex (San Carlos, CA) JAN 2014 – JUN 2014
Marke ng Manager
• Created a system with company CEO to determine key criteria for potential target markets for B2B.
• Conducted in-depth market research on customer needs, advertisement testing and quantitative research to define service offerings.
• Identified marketing opportunities for business growth and brand recognition.
• Managed improvements to all marketing channels including: Google My Business, Facebook, Instagram, PPC, Webpage, Email using Aweber, Google Ads and Bing Ads.
• Designed reengagement email campaign and abandoned cart campaign.
• Nature/Car photography @venture4adventure
• Testing and developing new marketing strategies with business partners
• Overlanding and outdoor sports
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