Marketing Digital

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PRONOJIT SINGH

Sr. MANAGER, ONLINE MARKETING - CSM®

********.*****@*****.*** 997-***-**** Bangalore

https://www.linkedin.com/in/pronojitsingh/

Introduction

Extensive Online Marketing Experience – 12 years of IT experience and 6 years of pure digital marketing.

I currently lead the digital and product marketing team for the world’s largest private education company, EF Education First; operating across 112 countries with 52 markets. I'm in-charge of ensuring that our product suits and marketing strategy are tailored to lead to direct business results in the most efficient way possible. Key Skills:

SEO Lead Generation Growth Marketing Conversion Rate Optimization Marketing Automation Performance Marketing Project Management Web Analytics SalesForce Marketing Cloud – Exact Target

Achievements

• Reduced CAC from 71% to 40% & then to 22% in successive student batches while growing conversion by 2X.

Targeted FB Ads, creative online campaigns.

• Increased landing page conversion to 15,000+ (3X) growth in 3 months organically. Web Analytics, Heat Maps, Optimize for mobile.

• Revamp landing pages for events and increase lead volumes by 4x over the last 12 months.

UI update, persona, forms optimization and CTA and content strategy.

• Developed automated customer nurturing journeys using Salesforce analytics to increase conversion by 12.5 % in 90 days.

Email Marketing Strategies with customer journey automation by Salesforce.

• Tested and implemented Chatbot for Facebook and enquiry pages. 2

Tech/Soft Skills

• Skilled in implementing marketing strategy to drive Sales, Product Ideation, User Journeys, and marketing automation.

• Understanding Business Model - Build a practical strategy for your product and tie it back to the business model of the company.

• Analyse results, identify trends, and make changes to strategy and execution plans for improved campaign performance and ROI.

• Work cross-functionally with product owners and engineering manager to manage bottlenecks, anticipate and make trade-offs, balance the business needs versus technical constraints, and maximize business benefit while building great customer experiences.

• Excellent written and oral communication and presentation skills and the ability to express thoughts logically and succinctly at all levels in the organization, including senior management.

• Learn and be curious and stay on top of key trends and best practices in lifecycle marketing to develop winning strategies.

Current Role

• Inbound Lead Management: Process creation & CVR optimization

• Manage all marketing and growth initiatives, working closely with the country managers, head of sales, developers, and head of products for revenue driven marketing initiatives

• Managing TOFU traffic strategies with an organic funnel of 90k visitors/month focusing on SEO keyword market share, and web content optimization.

• Work with the Director of Marketing for innovation and implementation in automation and cloud computing.

• Manage and co-ordinate remote teams across the globe for efficient project delivery and resource management.

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Professional Experience

2014 – present

EF Education First

Sr. Online Marketing Manager

Digital Strategies – Analytics – Global Campaigns

2012 – 2014

ESPN Digital Media Pvt. Ltd.

Sr. UI Engineer

Mobile Development – UI Development – Sales and Tracking 2011 - 2012

Fidelity Investments

Senior Specialist – Web Developer

Landing Pages – HTML5

2008 - 2011

Yahoo! India Pvt. Ltd.

Web Engineer

E-Commerce – Web Development

2007 - 2008

IBM India Pvt. Ltd.

Remote Support Specialist

Server Support – Microsoft Active Directory - Reports Certifications

Digital Business Model and Strategy 2018

Indian Institute of Management Bangalore

Certified Scrum Master 2018

License 860522

Digital Marketing Certification 2015

Manipal Global Education Services

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Academic Details

BE [Computer Science] 2002 – 2006

§ Visvesvaraya Technological University

PUC [10+2] 2000 – 2002

§ Assam Higher Secondary Education Council

High School 2000

§ Board of Secondary Education, Assam

Personal Details

Month/Year of Birth: August, 1983 Marital Status: Blissfully Married City: Bangalore Thanks for taking the time to look over my curriculum vitae. I look forward to hearing from you soon.

Pronojit Singh

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