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Country Head, GM

Makati, Philippines
June 29, 2019

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Michael W. Hwang +63-917*******


University of California at Berkeley

American Studies Major, Bachelor of Arts Business Management and Organizational Behavior Emphases

Walter A. Haas School of Business Minor

Funded 100% of education through employment, investments, and scholarships


foodpanda, Metro Manila 2019 – Present

Country Head of Sales, Philippines

Formulate, direct, and execute nationwide sales strategy for team of 70 across numerous business units and

verticals which include corporate B2B, key accounts, launch, retail, sales operations, and groceries.

Increase sales productivity per head by 150% in first two months by identifying holes in current business and

building a more sustainable culture, model, and team that guarantee higher performance and profits.

Negotiate and close large-volume, high-value partnerships with globally recognized F&B chains such as Starbucks,

Pizza Hut, Kenny Rogers Roasters, and Baskin Robbins.

One Planet Ops, Metro Manila 2016 – 2018

General Manager, Philippine Operations

Led and oversaw country operations of 100 FTEs in outbound sales, customer service, human resources,

recruitment, and content writing for U.S.-based Internet company.

Managed P&L and grew headcount by 400% while increasing overall sales productivity per FTE, realizing 550%

gain in net revenue.

Radically transformed under-producing business by implementing changes from employee feedback, resetting

and developing corporate culture, and instituting incentives that elevated performance while building morale and


Everest Education, Ho Chi Minh City 2014 – 2016

Vice President of Sales, Marketing, and Business Development

Revamped and pioneered sales and marketing vision for brand and business, both digital and offline, resulting in

250% increase in average monthly leads and translating to doubling of total enrollments.

Spearheaded and executed operational and strategic initiatives across all primary revenue drivers for company.

Forged partnerships with local and international schools as well as other service providers to boost enrollments,

product, and presence in market.

Globe Telecom, Metro Manila

2013 – 2014

Head, Mobile Application

Led business unit for e-commerce and lifestyle mobile application, increasing active users by 33% and downloads

by 18%.

Directed and guided team of 17 composed of managers in app development, marketing, partnership, and product.

Conceptualized and oversaw all digital content and promotional events, constructed and managed team’s individual

KPIs, and served as executive liaison for clients and prospects.

HelloMedia, Metro Manila

2013 – 2013

Managing Director

Targeted by founders to formulate overall business plan and strategy, marketing and product roadmaps, and

revenue model for entertainment and social networking mobile application.

Utilized headhunting tactics to personally recruit founding team of developers and marketers including CTO.

PayrollHero, Metro Manila

2012 – 2013

Country Manager

Implemented and initiated business development, marketing, and networking strategies, including social media, to

rapidly grow international startup focused on human capital management solutions in the cloud.

Established paid business model to begin creating revenue stream while tripling total client base.

Automatic Data Processing, Silicon Valley

2006 – 2012

District Manager

Consulted and negotiated with C-level executives and business owners to market personalized cloud-based human

capital and workforce management solutions that reduced overall benefit and labor costs.

Completed first year at 115% of quota and consistently managed assigned territories at over 100% through process-

oriented and strategic targeted selling.


Proficient with Word, Excel, PowerPoint, G Suite, and Salesforce

Native English speaker and conversational in Korean

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