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Product Marketing UT MBA Candidate

Location:
Austin, Texas, United States
Posted:
June 13, 2019

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Resume:

MANDY HAO

ac9ltv@r.postjobfree.com

*** **** **** ****** *** 2309 • Austin, TX 78705 • 512-***-****

https://www.linkedin.com/in/mandyhao/

EDUCATION

THE UNIVERSITY OF TEXAS AT AUSTIN, McCombs School of Business, Austin, TX May 2019 Master of Business Administration, Concentration in Business Analytics

• GMAT: 710; Thomas W. Gilligan Endowed Scholarship (Merit-based Award)

• VP of Communication at International MBA Student Association; VP of Operation at Adam Smith Society CAPITAL UNIVERSITY OF ECONOMICS AND BUSINESS, Beijing, China July 2011 Bachelor of Arts in English; People’s Award Scholarship (Top 10% Student Award) EXPERIENCE

ECOLAB, St Paul, U.S. Summer 2018

A Fortune 200 B2B company that offers water, hygiene and energy technologies and services with $14 billion revenue Product Marketing Intern, Institution Business Unit

• Evaluated market opportunities, profiled and segmented customers in various public facilities, identifying target segments valued at $360 million and developing product portfolio strategy to accelerate market expansion

• Analyzed competitive landscape and diagnosed products strength in target segments, developing marketing defensive strategy to protect and retain key accounts valued at $600 million

• Defined and prioritized product features by collaboration with sales and R&D teams, proposing a new product concept that is adopted for next phase evaluation and would increase sales by $69 million and reduce product cost by 50% Citi, Austin, U.S. Fall 2017

McCombs MBA+ Project Consultant

• Assessed market opportunities of Citi’s new “in-car” payment technology concept that would turn vehicles into wallets to pay in smart cities, identifying $4.4 billion market value for tolls, gas stations, parking and QSR customers

• Investigated the new concept application scenarios, proposing to target corporate and travelling rental car customers which represent $790 million market opportunities

RUSSELL REYNOLDS ASSOCIATES, Beijing, China 2013 – 2017 Global top five executive search and leadership assessment firm with $500 million revenue Project Manager/Research Associate, Technology Practice

• Established business relationships with 10+ domestic accounts in the technology industry, bringing in 8 incremental hiring projects with $0.9 million revenue annually

• Led the successful completion of first high-profile project for a domestic e-commerce account, establishing track record in local business community and receiving 40% more bidding requests within 3 months

• Spearheaded talent search strategies and designed leadership assessment frameworks for c-level executive search projects; helped 50+ clients scale up regional management teams

• Analyzed talent management trends and co-published 10+ thought leadership papers, gaining 11K views and increasing website traffic by 28%

• Supervised “Renew and Grow” initiative aimed at enhancing data quality and project efficiency, transforming Beijing office’s performance index from bottom to top 3 in Asia region VCUBE INTERNATIONAL, Beijing, China 2011 – 2013

Start-up human capital solutions provider in China with focus on middle-level executive recruitment Consultant/Senior Research Associate

• Assessed new business opportunities and engaged with clients to fully understand business needs and challenges, bringing in average 20 new projects and $100K revenue each year

• Trained 20+ new researchers and interns annually, increasing client base 40% and reducing attrition rate by 15%

• Developed training handbooks, standardized work procedures and increased consolidation of best practices ADDITIONAL

• Languages/Skills: Mandarin (Native), Japanese (Beginner), R, Weka (Data Mining), SQL, Tableau



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