Social Media Digital Marketing

Rose Anne Reyes

Operations Manager

A Leader with Extensive Experience in Digital Marketing Channels such as Paid Search (PPC), Programmatic Buy, Inventory Management, Ad Operations, Affiliate Marketing, Social Media, Performance-Based Advertising and Shopping Feeds. A Strategic Thinker who plans and strategize different approaches in expanding the Business. A Results-Oriented Leader focusing more on action

“flowing” to achieve the desired business results. ********@*****.*** 091********

WORK EXPERIENCE

07/2013 – Present

Operations Manager

Affinity Express

Quezon City, Philippines

Pioneered and Onboarded more than 15 of the newest Digital Products.

Presented Business Opportunities to Ayala Executives which resulted to Globe Partnership.

Set Goals and Objectives for Digital Products in the Organization, including Evaluation of Potential New Partners, Platforms and Other Opportunities for Revenue Growth.

Hired more than 60 employees and mapped those out who will fill technical, non-technical and leadership roles. 06/2007 – 07/2013

Senior Affiliate Marketing and Media

Operations Supervisor

US Auto Parts

Mandaluyong, Philippines

Implemented a logic to cut the external costs such as publisher commission and network fee.

Increased sales revenue from Link Connector network by over 40%.

Managed and developed Promotional Projects that are designed to increase traffic, conversion and improve brand retention. Leveraged marketing materials to deliver personalization on product/ content recommendations, email engagement, post-engagement and segment based marketing campaign. Implemented channel optimization strategy including A/B and MVT testing for landing pages. CERTIFICATES

Trading Academy Certified - Professional & Practitioner

(03/2019 – Present)

Essentials of Digital Media & Principles of Progammatic Media (Chicago, IL) (04/2017 – Present)

EDUCATION

02/2019 – Present

International MBA (Ongoing)

SISFU UK

06/2003 – 04/2007

AB Communication Arts

Colegio de San Juan de Letran

SKILLS

Digital Marketing Performance-Based Advertising

Programmatic Buy Affiliate Marketing SEO

SEM Email Marketing Web Analytics

Social Media Campaign Management

VOLUNTEER EXPERIENCE

12/2018

Supporter

Gentle Hands

Quezon City, Philippines

Gentle Hands is a child and youth welfare agency meant to be on the front lines of rescue and educational needs of at-risk children and youth. Organized "Christmas Tree Decorating" activity for ages 4 to 6.

HONOR AWARDS

SEA Premier Summit (Singapore) (11/2016 – 11/2016) Google

Achievements/Tasks

Achievements/Tasks

Tasks/Achievements

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