Special Education Sales
Resume:
Blair Johnson
********@*******.***
https://www.linkedin.com/in/blairjohnsondigitalmediaexpert Video reel: https://vimeo.com/132498328
Award-winning producer with 20+ years of experience on multiple platforms. Proven track record as a team leader and creator of best-in-class content that appeals to a mass audience. Professional Experience
CNN Los Angeles, CA 2018-2019
Content Producer
● Coordinated, developed and maintained meaningful relationships with affiliate partners
● Delivered the most important stories to the network
● Oversaw coverage plans from planning to distribution
● Served as primary content aggregator with impeccable editorial judgement KTLA Los Angeles, CA 2017-2018
News Writer/Producer/Editor, KTLA-TV
● Created rundowns and line produced sportscasts for 6, 10 and 11 p.m. newscasts
● Developed and launched multiple new digital franchises for Facebook audience
● Assisted with editorial decisions, coordinated crews/feeds and created content on Final Cut Pro X.
● Helped manage relationships with professional/college teams in No. 2 media market in the country NFL Media Culver City, CA 2016-2018
Segment Producer (freelance)
● Led ideation on trending topics, created new segments for broadcast and supervised EVS operators.
● Oversaw key elements (sound, stats, breaking news) of several different shows
● Created rundowns and line produced Up to the Minute news hits
● Cultivated relationships with NFL Media reporters/analysts
● Helped launch :90 news updates for the NFL Mobile app, recapping the day’s top stories in short-form
● Helped launch and develop "Up to the Minute Live," a daily rapid-fire national news program and
"GameDay Prime," a fresh take on “Gameday Highlights” (“Prime” saw 36% increase in audience YoY) Campus Insiders Chicago, IL 2015-2016
Coordinating Producer
● Managed newsroom staff of 15 that included talent, producers, editors and production crew
● Coordinated VOD production and live-streaming content
● Oversaw strategic partnerships with the Big 12, Mountain West and West Coast Conferences
● Managed more than a dozen client relationships, generating revenue of over $1M in branded content
● Oversaw single-biggest day of traffic in site’s history, generating over 2.5M views Yahoo! Santa Monica, CA 2008-2015
Senior Media Producer/Host, Yahoo Studios 2010 -2015
● Accountable for video production of numerous signature franchises on top online destination
● Generated over $4M in revenue through branded content with six different clients
● Cultivated relationships with sales, social, creative, marketing and editorial teams
● Supervised on-location crews that ranged in size from three to ten colleagues
● Managed the Yahoo! SportsDash Facebook/Twitter accounts and the Yahoo! Sports Instagram account, growing follower total by 25% (total of three accounts was over 17k followers)
● Authored multiple posts that generated over 1M views each
● Wrote and edited copy with the highest journalistic standards
● 2010 Webby Award for Best Online Film & Video, Sports
● 2012 Bronze Telly Award Online Video, Sports
Media Producer/Host, Yahoo! Sports Nashville, TN 2008-2010
● Created and developed the Yahoo! Sports Minute into the most-watched digital sports show in internet history during its seven-year-plus run (over 250M video starts)
● Managed key sponsorships that brought in over $25M revenue for site
● Supervised team of four colleagues that produced subscription-based content
● Made appearances on national/local radio shows - providing expert analysis on college and pro sports CBS Eugene, OR 2003-2008
Sports Reporter/Anchor, KVAL-TV
● Actively planned coverage of pro, college and prep sports for CBS network affiliate
● Mentored colleagues and directed newsroom strategy by leading training in videography/editing style
● Maintained exclusive partnership with the Oregon State University athletic program
● 2004 AP Best Sports Reporting, Second Place/2005 SPJ Excellence in Journalism, Third Place FOX Seattle, WA 1999-2003
Supervising Sports Producer/Editor, KCPQ-TV
● Produced & edited sportscasts, all postgame shows and specials for Fox network affiliate
● Coordinated live shots, obtained video from other affiliates and archived video for sports department
● Integrated new segments into sports programming that became popular staples
● 2000/2001 Emmy nominee, Best Sports Show/2001 Emmy nominee, Best Sports Special Education
University of California, San Diego La Jolla, CA 1996 B.A. Communications (Political Science Minor)
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