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Communications strategy and content development/internal and marketing

Location:
Tiburon, CA
Posted:
May 31, 2019

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Resume:

SCOTT ADELSON

* ***** *** # **, *******, CA *****

415. 717. 8205; ac9ica@r.postjobfree.com

Communication Consultant, Editor, Writer

Adelson & Associates, Tiburon, California — 2001 to present Providing internal and external corporate, consumer and nonprofit communication strategies, solutions and program support. Delivering a comprehensive range of services, including brand and mission development, audience identification, program planning and oversight, and editorial and design work employing a variety of disciplines and media. Clients range from Fortune 500 organizations to startups, including American Express, U.S. Bank, Teradata, Oracle, NCR, Morgan Stanley, the Pearson Foundation and the Ford Motor Company.

AGENCY

Co-founder & Vice President - Communications Strategy extension11, San Francisco, California — 1999 to 2001 Co-founder and Lead Content Strategist of interactive architect firm specializing in the integration of communication strategy, content marketing and user-interface development. Responsible for business development, recruiting and management of content strategists, account managers, and editorial and design teams. Clients included Hill & Knowlton, The California Olive Industry and PeopleScape. Senior Vice President - Communication Strategy, Business Development & Client Services Xceed/Zabit & Associates, New York, New York and Sausalito, California — 1996 to 1999 Division leader and Account Director for global communications agency providing integrated advertising, public relations, marketing, human-resources messaging, and internal and external change communication. Developed strategies and executed in a range of media with a focus on helping organizations work, communicate and build relationships. Clients included Sprint PCS, McKesson Corp., Fireman’s Fund, NEC, Oracle, Transamerica, Starbucks, Kaiser Permanente and Disney. General Manager (North America), Director of Publications, Editorial Director The Red Group/The Publications Company (TPC), Detroit, Michigan — 1988 to 1996 Editorial and operational oversight of U.S.- and U.K.-based communication consultancy delivering every aspect of custom publishing, including corporate and consumer publications, electronic media and communication training. Clients included IBM, Unisys, General Motors, Chrysler Motors, The City of Detroit, The State of Illinois and The Ritz-Carlton. ORGANIZATIONAL & JOURNALISM

Co-Founder & Executive Director, Board President, Editor in Chief Signal Media Project, San Francisco, California — 2013 to 2016 Co-founder of 501(c)(3) nonprofit organization dedicated to facilitating and promoting the accurate portrayal of science, technology and history in popular media. Created and launched concept, developed infrastructure, authored business plan and supporting documentation. Developed relationships with media creators and alliance organizations, registry of subject matter experts and social-media outreach efforts. Oversight of operations, including content development and dissemination. Co-Founder, Chief Growth Officer

Flypside, San Francisco, California — 2014 to 2016 Oversight of all growth activity, including brand development and communication, user acquisition, international partnerships, and digital/social and traditional marketing. Flypside allows users to create a forward-facing timeline to communicate where they will be in the future and meet up with the people they choose.

ADELSON - 2 of 2

Senior Contributing Editor & Columnist - News & Culture EcoSalon, San Rafael, California — 2010 to 2016

Senior Contributing Editor for website dedicated to conscious culture and environmentally friendly lifestyles. Develop articles, series and sections, and write stories on a range of topics, including popular culture and technology, and modern and classic fiction. Author of “HyperKulture” and “InPRINT” columns. EcoSalon hosts more than 500,000 visitors a month. Managing Editor

Benefit magazine, San Francisco, California — 2006 to 2007 Managing Editor of bi-monthly, 60,000-circulation lifestyle magazine focusing on social responsibility, philanthropy and “the lifestyle of giving” in the San Francisco Bay Area. Planned and executed all content, working with publisher, editorial board, advertising, circulation, and overseeing all editorial and design staff. Contributed feature stories and a variety of department work. Contributor & Editorial Assistant

Outside, Chicago, Illinois — 1987 to 1989

Wrote for “Destinations,” “Bulletins,” “Finish Line” and “Dispatches” sections. Freelance contributor from Southeast Asia.

Washington, D.C. Correspondent

Medill News Service (Northwestern University), Washington, D.C. — 1986 to 1987 Washington Correspondent for The Oakland Press, Pontiac, Michigan, and other major daily newspapers. Reported on Congress, the Reagan administration and Washington-based stories of interest to the Midwest and other markets. Coverage included Iran/Contra Select Committee investigation, environmental issues and legislation relevant to news-service clients. Special Pages Assignment Writer

Quincy Patriot Ledger, Quincy, Massachusetts — 1985 to 1986 Special pages assignment writer for metropolitan daily newspaper. Coverage included movie and concert reviews, and local and national health and education issues. EDUCATION

Northwestern University, Medill School of Journalism — Evanston, Illinois MS Journalism, 1988, Reporting and Writing

Brandeis University — Waltham, Massachusetts

BA English and American Literature, 1986.

Minor, Cultural Anthropology

Thesis: Time, Space and Epic: The Influence of Marcel Proust, Louis-Ferdinand Céline and James Joyce on the Fiction of Jack Kerouac

HONORS AND AWARDS

Numerous awards from accredited communication organizations, including the International Association of Business Communicators (IABC) and Admark.



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