Medical Device Marketing

KAVYA ASHOK **** The Alameda, San Jose, CA ***** 408-***-**** ************@*****.***

A passionate graduate student with a robust sense of perseverance, motivation willing to enhance my skills and share my expertise in Biotechnology, Business at a dynamic workplace. EDUCATION

Masters’ in Biotechnology – San Jose State University 2017-19 Bachelor of Engineering in Biotechnology - Visvesvaraya Technological University, India 2013-17 EXPERIENCES

GenomeSmart Inc. (Los Altos, California) – Product Intern February - present

Working closely with the founders, the UX designer, the engineering team on product development, pre-launch and launch activities

User testing the product end to end as a “consumer” to identify glitches

Building plans for implementing product and sub-products San Jose State University (San Jose, California) – Project Lead January-present

Developed a venture capital pitch for a company manufacturing TKI drugs for NSCLC patients

Designed pre-clinical & clinical trials: Arms, Eligibility criteria, Endpoints, Dosage

Theoretically developed a drug to treat lung cancer, identified the potential side effects and developed a mechanism of drug action based on the literature survey Ce-Chem Pharmaceuticals (Bangalore, India) – Marketing Intern June – August (2018)

Applied marketing analysis tools including SWOT & PESTEL to analyze the company’s strengths & weaknesses

Performed market research and analysis in support of marketing strategy

Supported collateral product development & interacted with consumers to understand the general customer needs PROJECTS

“To test antimicrobial properties of Cow’s Urine against bacterial strains like Pseudomonas aeruginosa, E. coli, Proteus mirabilis, Staphylococcus aureus”.

a) Handled and stored the bacterial strains in bacteriological incubators at 37 C. b) Implemented techniques: lawn culture, antibody sensitivity and disc diffusion method.

“Assessment of antibacterial properties of saponin from white Chrysanthemum indicum for soap formulation”.

a) Applied Soxhlet method and Liquid-Liquid separation techniques to extract saponin from C. indicum b) Saponin identification tests: Haemolytic test and Thin Layer Chromatography (TLC). c) Saponin characterization: FTIR and XRD

TECHNICAL SKILLS & OTHER COURSEWORK

CRISPR Transfection of Hep2 Cells Nucleic acid extractions

ELISA IMAC columns Drug/Medical device development

qPCR SDS-PAGE Cloning

Western Blotting Cell Culture Basics of python

UV Spectrometry Fast Protein Liquid

Chromatography

Intellectual Property

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