Medical Manager

BAGRAT LALAYAN, MD, PH.D

***** ******** ******, ******* *****, CA 91344

Home: 818-***-****

******.*******@*****.***

Accomplished executive pharmaceutical manager and marketer with 18+ years experience in various medical, commercial, regulatory affairs & marketing leadership roles. Global specialist in pharmaceutical medical affairs demonstrated a strong scientific and therapeutic area expertise in the fields of oncology, cardiovascular, autoimmune, metabolic, disorders; neuroscience, osteoporosis, nephrology, hematology, and supportive care. Developed a strong experience inlaunching brands in international markets starting from awareness phase to global launch and post launch life cycle management. Built high performing teams and demonstrates strong leadership skills with great ability to inspire and motivate teams to achieve their best performance.Have a strong communication and negotiation skills 04/2019 to Current

GSW, SYNEOS HEALTH

Santa Monica, CA

Medical Director

Leads Medical strategy across multiple accounts, develops and oversees medical-based content and helps to capitalize on new business opportunity

New business development, from organic growth to RFI/RFP planning, development, and execution Reviews both promotional and non-promotional medical communication activities Assists in the development of overall strategy for assigned therapeutic areas• Reviews of materials and content developed for relevance, accuracy, and strategic direction

Acts as the liaison between the agency and its clients' internal medical teams Key Clients:

Amgen (oncology, cardiology, osteoporosis)

Edwards (transcatheter, TAVR, TMTT medical devices and technologies) Adamas (Parkinson desease)

08/2018 to 01/2019

AMGEN

Thousand Oaks, CA

Senior Marketing Manager, Biosimilars

Plans and executes insights generation, market research and analyses for pipeline products our biosimilars portfolio Coordinates the development of the Intercontinental brand plan for assigned biosimilar assets Coordinates local commercial potential assessments and reviews with countries Coordinates non-branded regional tactics (Amgen biosimilar website) with internal team and external vendor Coordinates and executes Intercontinental presence on congresses and advisory boards Develops and implements regional promotional materials, brand books and offerings/ tools for account management in the countries

Coordinates external marketing vendors and their deliverables Collaborates with country biosimilars marketing to capture local insights, brand needs and competitor insights Partners with medical and access in the development of cross-functional programs Aligns brand activities and shares best practices with other biosimilars brand managers 07/2013 to 06/2018

INNOVAPHARM LLC

Global Medical Director

Leads the development of the Regional Medical Affairs strategy and execution of the Global Medical Affairs plan for select clients (Astra Zeneca, Amgen, Pierre Fabre, NovoNordisk, Abiogen) related to medical information and internal education, publications, scientific exchange and external data communication, and stakeholder scientific engagement. Responsible for managing budgets and resources

Leads medical readiness activities for market launches and life cycle management for select indications/products. Gains strategic and planning alignment across regions and functions and supports review of Local Country/Regional Medical Affairs activities when applicable.

Provides medical support/input into commercial and market access discussions Leads external medical education and other scientific exchange activities such as scientific symposium and medical congresses, within legal and compliance regulations SUMMARY

EXPERIENCE

Collaborates across functions in order to achieve approval of key scientific communications resources such as medical information response documents, (non-) promotional materials, educational slide deck and other internal training resources. Provides training or communication of emerging data (internal or competitive), such as congress updates and development program highlights.

Provides medical leadership in interactions with key external stakeholders and lead Scientific Engagement activities such as planning advisory boards, managing individual stakeholder interactions and peer to peer discussions, congress engagement activities, and collation of insights for select indications related to the compound. Provides support in the review of medical Publications (abstracts, presentations, and manuscripts) 08/2009 to 07/2013

ROCHE SWISS

Medical Affairs Director

Leads the development, in collaboration with regional partners, of the Annual Regional Medical Plan of assigned Brands: Herceptin, Avastin, Rituxan, Tarceva to maximize Roche's International Business in Region of Eastern Europe and Middle East

Ensured strategic and financial objectives were achieved or surpassed Develops of short-term budget and long-term forecasts sales and analyzed, monitored and reported volume results, pricing actions, market share trends and competitive activity Proposes medical strategic opportunities.·

Develops Excellence Plan and ensured the optimum Global Oncology/inflammation strategic and tactical medical/marketing plan for the existing brands of Roche: segmentation, positioning, branding, messages and programs coordinating across regions and affiliates.

- Led the development and update of the Global Oncology Strategic plan in partnership with regions and affiliates input.

- Developed strong strategic relationships with all cross functional partners, including pricing and government affairs, market access, business intelligence, affiliate marketing and sales. Develops Region (Eastern Europe, CIS, Middle East) medical brand strategies to launch product oncology candidates

(Perjeta), developing and executing strategic and tactical marketing plans. Leads the commercialization strategy, drive branding, value proposition development, competitive strategy and messaging and communication platform.

Responsible for the effective leadership, management and coaching of the franchise Oncology Medical Team. 09/2002 to 06/2009

SERVIER FRANCE

Director Of Medical Affairs And Marketing

Leads medical and marketing projects in the fields of cardiology, oncology, neurology and diabetes Coordinates all Regulatory affairs activities and local registrations Manages team of 30 MLS

Coordinates international and regional clinical trials and regulatory affairs M.D.: MEDICINE

Yerevan State Medical University, Yerevan, Armenia PH.D.: ORAL SURGERY AND ONCOLOGY (LESS INVASIVE TECHNOLOGIES IN PERIODONTAL SURGERY) Yerevan State Medical University; Guy's Hospital, King's college of London school of medicine UK EXECUTIVE COURSE: LEADERSHIP, PROJECT MANAGEMENT, GLOBAL BUSINESS DEVELOPMENT, MARKETING

Servier Professional Institute, Paris, France

EXECUTIVE CERTIFICATION: ADVANCED MANAGEMENT PROGRAM BIOTECHNOLOGY (MINI MBA) 2010 Roche, Basel, Switzerland

Publishes articles on health management issues (PHARMACEUTICAL EXECUTIVE MAGAZINE): posts available at http://www.pharmexec.com

Memberships: American Society of Bone and Mineral research, DIA (Drug Information Association)

Speaker for PMI (Project managers institute)

Presents keynote addresses in numerous international and local forums Member of charitable non-profit organization of 300 members, handling 500KEUR annual reporting. EDUCATION AND TRAINING

PUBLICATIONS AND ACTIVITIES

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