Sweta Leena

Experienced professional

RESUME

A focused and goal oriented professional in Marketing domain with 1 year 8 months of experience, Focused & goal-driven with strong work ethics. Understanding of product merchandising including marketing collateral design, production and various dissemination techniques Knowledge in areas of media production, sales, communication and alternative ways to inform and entertain via written, oral and visual media Enthusiastic and committed to personal and professional excellence. Designing & implementing strategies for digital transformation of Brands, Products & People. A strong believer of digital medium, and one of the foremost digital advertisers in my domain. Skilled in Market Research, Digital Marketing, Competitor Analysis, Social Media Marketing, Product Promotion, Content Marketing, Marketing Promotions

CONTACT DETAILS

933-***-**** / 998-***-****

ac8y6p@r.postjobfree.com

https://www.linkedin.com/in/sweta-leena-panda-6b063482

PROFESSIONAL SKILLS

Work Specific Expertise

Digital Marketing

Market Research

Strategy Making

Content Marketing

Consumer Behaviourist

Good Corporate Negotiator

Supporting Skills

MS Excel, MS Word, MS PowerPoint, MS Access

Java, HTML, CSS, XML, PHP, Hacking, DotNet, Database Design

Photoshop

Dreamweaver, Wordpress

LEADERSHIP ROLES

Facilitator as social work activists in SOCH and SHOYAG.

ACHEIVEMENTS

Bagged in Third position in “Entrepreneurship event and Elocution Competition” held on sri sri university in February 2016.

Awarded as first prize in art organized by Bidisha Art academy, Rourkela.

Selected for National level “Math Olympiad” in the year 2005 and cleared second round.

Got 3 times (5th, 7th, 9th) State Talent scholarship in state board.

Awarded as best student twice in school career.

Inter University Competitions

Selected for second round in Autism Debate Competition in October 10th 2015 at DAV Business School, Bhubaneswar.

Bagged in Second position in Sketch Competition held on KIIT University in 2007.

LANGUAGES

English

Hindi

Odiya

Bengali

Sanskrit

EDUCATION

aboutmyresume.blogspot.in

MBA degree SRI SRI University, CUTTACK

2015-17 Marketing (Major) and HR (Minor)

4.53/7%

B-Tech International Institute of Information Technology, Bhubaneswar

2010-14 Branch - Information Technology

70.1%

Intermediate KIIT science college, Bhubaneswar

2006-8 PCMB, CHSE Board

60.0%

School S.E. RLY M.H.S School, Rourkela

2006 HSC Board

78.9%

WORK EXPERIENCE

Lakshya Institute, Bhubaneswar (September 2014 – June2015)

•Designation: Project manager (Part time), HR manager.

•Designed a student Helpline Mobile Application using PHP and JAVA for communicating teachers with student.

•Designed a live functional Hospital website using Dot net.

Summer Internship – MBA

Newsworld Odisha is a regional news channel in Odisha. Newsworld Odisha the 24 hr. Odiya news channel from the A7 broadcast private limited 24 has been ever since on a quest to bring out of truth.

This internship was undertaken as a part of final year MBA dissertation. I was involved in advertising and promotion team in the beginning, later on I switch to market research.

I took an exercise to explore the media industry, market of the news channels in India through surveying the customers with the help questionnaire. The major objective of the study is to do a comparative study of National news channels with Regional news channels for betterment of Newsworld Odisha in future.

News world Odisha (News channel), Bhubaneswar (1st May-20th July 2016)

Market Researcher - Intern

Job – MBA

I am in charge of Prime Banking segment, where I am handling 3000 customers as a digital relationship manager.

I am responsible for development and management of banking products and services, designing and implementing marketing and sales strategies relating to banking customer segment within India.

Working knowledge of data source systems, CRM & lead management tools.

Generating customer delight by reducing go-to time between customer lead generations to end-leg fulfillment.

Setting performance targets for efficiency, sales, quality and staff retention.

Reason for Change: I was working under third party pay roll that is Intelent Global and the growth was quite slow regarding career .

Digital relationship manager at Axis bank (June 2017-Jan 2018)

CERTIFICATIONS

Digital Marketing by Dijma in November 2015.

MS Excel skills through a workshop- EXCEL MAGIC PRO at Sri Sri University in July 2015.

JAVA AND PHP at Lakshya Coaching center in Feb-May 2015.

Hacking at IIT Delhi by Kyrion Hacking security in October 2012.

HOBBIES

Monitor and forecast marketing and sales trends through Digital marketing (Google analytics)

Handle the Facebook, LinkedIn pages of some international clients.

Blog writing using SEO techniques for some Indian as well as international clients.

Handful experienced in keyword research, keyword selection and link building for our client sites.

Measure the effectiveness of marketing programs and strategies .

Devise and evaluate methods for collecting data through 10k and authentic sites and make the report on that.

Gather data about consumers, competitors, and market conditions about the company.

Analyze data using statistical software (Digital marketing)

Convert complex data and findings into understandable tables, graphs, and written reports.

Gather data on consumer demographics, preferences, needs, and buying habits. .

How it can help the company: Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions.

Company Website : https://www.dartconsulting.co.in/

Reason For Change: I left the job for my marriage and shifted to Pune permanently.

Painter

Research Analyst Cum Digital Marketing at Dart Consulting (Jan 2018 – May 2018)

Blogger

Managing 2 personal websites (https://aboutmyresume.blogspot.in,http://diaryofmywholelife.blogspot.in/)

Poetry and stories

Wrote 250 poems till date, link - https://www.poemhunter.com/sweta-leena-panda/

Stories, 21 till date - http://myphotogaller.blogspot.in/

Prepared RD with TOC for different reports.

Wrote a single report on Fertility Testing.

Reports contain Introduction, Geographic (7 geographic channels), Segmentation, PESTLE, SWOT analysis, conclusion and ME.

Within 3-4 months of work period I prepared 7 projects with different employees.

The projects include both healthcare even non healthcare based like Low speed vehicles, Exoskeleton, Molecular Biology Enzymes and Kits & Reagents etc.

Developing complete market reports containing industry insights, company profile analysis, market estimation, sizing and forecasting

The project analysis in designing highly focused industry research reports. Identifying & evaluating key industry trends, dynamics and their impact on short-term and long-term growth prospects.

Company Website : https://www.excelsiorresearch.com/

Reason For Change: The Report Writing department is closed that’s why I had to leave the job.

Research Associate at Excelsior Research (July 2018 – November 2018)

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