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Director of Communications

Front Royal, VA
March 25, 2019

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Jorge E. Amselle

** ******** ****

Front Royal, Virginia 22630



Seasoned writer and strategic communications professional with over 25 years of experience as press spokesperson, media trainer, new technology specialist, government affairs liaison and coalition builder. Accomplishments include penning hundreds of bylined articles published in The New York Times, The Wall Street Journal, National Review and other top-tier media and industry publications; serving as spokesperson on C-SPAN, PBS, MSNBC and FOX News; and testifying before Congress on critical legislation.


Salt Institute 2012-2019

Director of Communications

Manage media relations including press releases, feature distribution and writing, social media management and website creation and maintenance. Led initiative to reverse negative news trends into majority positive news trend.

Professional Freelance Writer 2010-2016

Harris Publications and NRA Magazines

Freelance writer, journalist and photographer covering industry and product reviews, outdoor sporting events, military and police news and profiles for magazines. Author of three books on the firearms industry.

American Legislative Exchange Council 2006-2010

Director of Public Affairs

Managed department budget and staff, including the development of a strategic communications plan and a cost-savings streamlining initiative; managed and executed the redesign, development, content management system and editorial oversight components for both the new website and monthly magazine of the organization; and administered the strategic targeting and dissemination of all media outreach efforts, including serving as spokesperson, cultivating relationships with reporters and producers, distributing opinion-editorial pieces, sending out press releases to targeted media lists, and repositioning online communications programs.

National Rifle Association 2003-2006

Media Relations Coordinator

Served as spokesperson on a variety of issues; conducted media training for staff; developed media contacts with different segments of both mainstream and trade press; created internal media tracking and reporting system; managed on-location press offices; and served as both writer and photographer for targeted membership publications.

Center for International Private Enterprise (U.S. Chamber of Commerce) 2001-2003

Public Liaison

Managed department budget and staff; developed strategic communications outreach plan; revamped and repositioned both the organization’s website and its roster of publications; and organized events for U.S. and visiting dignitaries, including live Webcasts and satellite feeds.

Center for Equal Opportunity 1995-2001

Vice President for Education

Testified before the U.S. Congress and state legislatures, drafted legislation and lobbied on key issues; served as spokesperson on MSNBC, FOX News, C-SPAN and PBS; wrote articles for The Wall Street Journal, the New York Times, the Christian Science Monitor the Washington Times and other national publications; developed media contacts with trade, ethnic, and mainstream journalists; managed website redesign; and led internal editorial publications efforts.

U.S. English 1993-1994


Conducted critical research to help support organization’s advocacy efforts; applied campaign opposition research strategies and corporate competitive intelligence tactics to government affairs environment; and provided ancillary assistance in the development of collateral material.


Juris Master in Law and Public Policy, George Mason University, School Of Law, 2001

Bachelor of Arts in Economics and Political Science, University Of Maryland, 1992


Bilingual in Spanish and English with familiarity of French.

Experienced user of MS Office suite, Meltwater, Constant Contact, FaceBook Ads, and Wordpress.


Warren County Democratic Committee 2016-Present

Chair of the Communication Committee

Virginia Renaissance Faire 2011-Present

Media Coordinator

April Moore for Senate 2019

Social Media Assistant

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