Manager Digital Marketing

JESSICA J. ORTEGA

***************@*****.***

IRVINE, CA 92620

714-***-****

WWW.LINKEDIN.COM/IN/JESSICAORTEG

AMORAN/

OTHER ONLINE WEBSITES:

WWW.TRENDYBEAUTY.STORE

WWW.SHOGIGS.COM

OBJECTIVE

A zestful and deliberate intellectual, with

exceptional organizational skills seeking to

contribute bright and practical ideas to a team

and overall business.

EDUCATION

B.A., University of California, Irvine, 2016

CERTIFICATES

Google Search

EXPERIENCE

DIGITAL MARKETING SPECIALIST/TRENDY BEAUTY STORE

November 2018 - Present

• Overseeing, prescribing and conducting strategies for brand recognition, awareness, and prospecting

• Creating and managing the copyright of website and social content

• Operating SEO and Google analytics for organic online presence

• Administrating social media accounts, and social visibility DIGITAL MARKETING SPECIALIST/PACIOLAN

January 2016 - Present

A client facing, B2B account manager handling 45+ clients to determine optimal branding, messaging, and paid marketing strategies for the sales of tickets in live entertainment.

• Experience in proposal planning and coordination, and developing multi-channel marketing strategies with budgets up to $100k each

• Recommending and assisting in implementation of marketing blueprints

• Managing and monitoring of multiple paid media campaigns in English and Spanish

• Utilizing data to proactively and strategically analyze, and continue improving KPIs (CTR, Conversions, ROI, etc.)

• Handling tight deadlines, crafting independent decisions, and prescribing recommendations per clients’ needs

• Preparing and producing documentation, presentations, and reporting

• Consistently assessing client account, and advising on new sales opportunities

• Supporting and contributing 3X revenue growth to $6M through new client acquisition and customer retention

COMMUNITY ASSISTANT/AMERICAN CAMPUS COMMUNITIES

March 2015-June 2016

• Consulted senior management on sales and marketing strategies

• Assisted in new customer acquisition, and retention

• Offered a knowledgeable and friendly customer experience

• Successfully collaborated and thrived in a large team environment SKILLS

MARKETING PLATFORMS

Facebook Business Manager, Google Ads/AdWords: Search, Display and YouTube, Google DoubleClick: Campaign Manager and Bid Manager, Google Analytics, SEO, and some HTML

KEY COMPETENCIES

Analytical, Critical Thinking, Strategic Planning, Project and Team Player, Accountability, Detail and Results-Oriented, Organization, Adaptability and Fast- Paced Learning, Communicative, and Friendly!

ADDITIONAL LANGUAGE(S)

Spanish

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