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Data Digital Marketing

Location:
Mississauga, ON, Canada
Posted:
March 10, 2019

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Resume:

Yong (Michael) Wang

365-***-**** ac8qn8@r.postjobfree.com 365 Prince of Wales Drive, Mississauga, L5B 0G6 EXPERTISE AND PROGRAMMING SKILLS

- Strong programming skills in data analytical programming (Python, MySQL, R, SAS, Excel VBA) and a good command of related libraries (Numpy, Pandas, Scikit-learn, TensorFlow, Keras)

- Hand-on experience of machine learning including building up models with neural networks and deep learning

- Experienced on data visualization, using professional tools including Python (Matplotlib, Seaborn) and Tableau, and presenting with Powerpoint and HTML page

- 5 years of experience providing data-driven analysis to increase efficiency, accuracy of business decisions EDUCATION

Master of Management Analytics, Queen’s University, Smith School of Business, ON January 2019 - December 2019

- Part-time program with evening and weekend classes in Toronto

- Main Courses: Big Data Analytics, Machine Learning & Artificial Intelligence, Analytical Decision Making, Predictive Modelling, Marketing Analytics, Analytics Strategy & Change, Pricing Analytics, Statistics Bachelor of Commerce, Shanghai University, Shanghai, China September 2008 - July 2012

- Main Courses: Business Statistics, Management Accounting, Digital Marketing, Linear Algebra PROJECT EXPERIENCE

Independent Data Scientist, kaggle.com, Mississauga, ON, Canada October 2018 - December 2018

- Rank top 18% in Titanic project (Machine Learning from Disaster); Participated the machine learning competition solo

- Coded with Python and builded up several different models and algorithm to achieve higher accurate prediction; Hand-on experience with machine learning models such as linear regression, random forest and neural network

- Cleaned data with Python and understood data with data visualization packages such as Matplotlib and Seaborn WORK EXPERIENCE

Digital Marketing Consultant, EZI Technologies Inc., Mississauga, ON, Canada September 2016 - October 2018

- Worked in a new project team to develop a new feature of predicting house price; collected the history data from Toronto Realestate Board and builded a machine learning model to predict the house price in greater Toronto area

- Provided technical consulting service and professional recommendation to optimize online campaigns; provided Google Adwords and social media marketing solutions to customers based on previous campaign performance data

- Setup google analytics to monitor data and provided with a prescriptive analytics of marketing initiatives and strategies Marketing Specialist, Netafim Co., Ltd, Shanghai, China October 2015 - July 2016

- Gathered data related to consumers, competitors, and market conditions; Analyzed the market data and made predictive analytics to help sales department to forecast the future sales

- Rebuild official website with a vendor and setup the dashboard to monitor and evaluate the digital advertising related data Product Marketing Specialist, Canon Co., Ltd, Shanghai, China July 2012 - October 2015

- Worked with world top data corporation IDC and GFK to analyze inkjet printer business in China market. Used the data mining and big data technologies to have a more accurate predictive analysis and deep understanding of the industry trends; Made the report and visualize the data with Tableau and recommended the marketing strategies for inkjet market

- Joined future product team and had meeting in Japan to analyze the future market demand; Prepared a focus group interview to collect data and intelligence for market research of future product CAREER RELATED CERTIFICATES

- Machine Learning by Stanford University on Coursera

- Deep Learning by deeplearning.ai on Coursera (including: Neural Networks and Deep Learning, Improving Deep Neural Networks: Hyperparameter tuning, Regularization and Optimization, Structuring Machine Learning Projects, Convolutional Neural Networks

- Data Processing Using Python by Nanjing University on Coursera

- SQL for Data Science (DataCamp Certificates)

- Google Adwords Certificate (Fundamental and Display network)

- Google Analytics Certificate



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