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Sales Representative

Towson, Maryland, United States
March 11, 2019

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David E. Krall

Baltimore, Maryland ***** 410-***-****

Vice President of Sales

Strategic leader and results-driven sales pioneer with demonstrated success in sales force development and benchmark attainment

Adept, visionary team leader accomplished in the development of talent along a continuum of success. Established track record of exceeding quotas year over year and demonstrated strengths in driving business into new arenas and optimizing growth. Direct a sales force responsible for $1.5B in sales; launched new division now netting majority market share. Keen business acumen skilled in building consensus to meet strategic vision.

Highlights of Expertise

Strategic, Visionary Leadership

Mergers, Acquisitions, & Divestitures

Startup, Turnaround, Change Management

Purchasing & Negotiations

Strategic Business Planning & Execution

Sales Growth Optimization

Business Redesign & Consolidation

Staff Development Programs

Staff Retention & Recruitment

Team Training, Development, & Accountability

Career Experience

Ethicon, Inc., Baltimore, Maryland 2013 - 2019

Steered business development for capital equipment and disposal surgical products for Mid-Atlantic and Northeast US obtaining 75% market share. Progressed through multiple promotions with increased scope of responsibility and oversight. Ethicon, Inc. is a division of Johnson & Johnson.


Instrumental in securing the company’s most lucrative account, Johns Hopkins, totaling $14M sales.

Spearheaded launch and development of wound closure division and the addition of two National Sales Managers and 24 Sales Representatives. Grew business to $1B.

Provided engaging sales training and professional development for 125 Sales Representatives.

Increased diversity hires and promotions by 25% in four-year period.

Ranked #1 in sales growth 3 out of last 5 years and #1 in new product launch.

SALES DIRECTOR (2013 - 2015)

Served instrumental role in consolidating five separate units into one integrated unit for an area grossing $250M in revenue. Directed sales strategies to improve processes and engage staff to exceed benchmarks.

Redesigned sales force model to utilize a team orientation instead of single point of contact model.

Achieved lowest turnover rate and highest promotion rate in the country.

Pioneered improved sales training system that catapulted region to the highest sales in the nation.

Exceeded sales quota and achieved #1 position in growth each year of tenure.

Ethicon Endo-Surgery, Inc., Multiple Locations 1992 - 2013

Achieved progressive promotions and relocations during 21-year tenure with increasing role complexity and responsibility. Ethicon Endo-Surgery, Inc. is a division of Johnson & Johnson.

SALES DIRECTOR, Baltimore, Maryland (2007 - 2013)

Led 10 Sales Managers and 70 Sales Representatives to success in generating $250M annual gross revenue. Directed sales development training for 60+ employees.

Sales team ranked #1 in regional sales metrics and new product sales year over year.

Exceeded quota seven years in a row.

REGIONAL SALES DIRECTOR, Raleigh, North Carolina (2004 - 2007)

Promoted from Group Product Director position to lead sales initiatives for Mid-Atlantic region.

Achieved #1 ranking for sales out of 12 regions.

Strong track record of exceeding sales goals and supporting company-wide initiatives for growth and national product launch.

Additional Experience

Group Product Director, New Product Development Ethicon Endo-Surgery, Inc, Cincinnati, Ohio

R & D Product Director Ethicon Endo-Surgery, Inc, Cincinnati, Ohio

Marketing Manager Ethicon Endo-Surgery, Inc, Cincinnati, Ohio

Divisional Sales Manager Ethicon Endo-Surgery, Inc, Kansas City, Missouri

Professional Education Manager Ethicon Endo-Surgery, Inc, Cincinnati, Ohio

Endo / Mechanical Sales Representative Ethicon Endo-Surgery, Inc, Tampa, Florida

Senior Sales Representative Scott Paper Company, Atlanta, Georgia & Tampa, Florida

Calvary Officer United States Army, Honorably Discharged

Education & Involvement


Master of Business Administration, Baker University, Overland Park, Kansas

Bachelor of Science in Computer Science and General Engineering, United States Military Academy, West Point, New York


Board of Directors, Institute of Notre Dame, Baltimore, Maryland

President, The Men of Cathedral of Mary Our Queen, Baltimore, Maryland

Development Liaison, Archdiocese of Baltimore

Formal Mentor, Serve the community as a professional mentor, supporting the development of 50+ people

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