Writer

Content Writer

Project Manager – Wordsmith – Digital Marketer

PROFILE

Over 10 years’ experience in media and communications

Professional, full-time advertising agency and client-side copywriting experience

Expertise developing and writing SEO-compliant copy for social media and websites, as well as creating content for brochures, newsletters, digital signage content, print advertising, corporate videos, presentations, press releases, radio spots and TV commercials

Able to meet tight deadlines and work with subject matter experts and graphic designers, adapting their knowledge to determine the conceptual and copy direction of branding and advertising initiatives

Experience conducting keyword study, client industry research, marketing best practices, new developments in media such as e-mail marketing, direct mail, lead generation tactics, and ROI measurement

Proven ability to make relevant recommendations, identify opportunities and assess marketing options of traditional and digital communication channels

Knowledge of computer programs and software such as Microsoft Office, Google Office, Adobe Creative Suite, Wordpress and HTML

Skilled in measuring and reporting on the results of communications activities and progress using Google Analytics, Meltwater, Hootsuite and other media monitoring tools

Conceptualised and executed three award-winning advertising concepts in Dubai

WORK EXPERIENCE

Contributing Writer, BamSmackPow and ShowSnob 2018 – Present

●Pitching feature stories, contributing pop culture news articles and reviews

Volunteer Newsletter Editor, Etobicoke Musical Productions 2018 – Present

●Researching relevant stories, writing engaging content and developing newsletter design

Creator, Vocal 2017 – Present

●Creating articles and features on film, books and entertainment media

Contributing Writer, FilmDebate 2013 – 2019

●Contributing analyses and reviews on film and the film industry

Public Relations Coordinator 2015 – 2018

Emirates Literature Foundation, Dubai, United Arab Emirates

Spearheaded regional and global communications strategy through multi-channel

and multi-stakeholder programs, increasing marketing reach by 20%

Developed and produced international communications materials, resulting in over 2000 articles placed in top worldwide media outlets

Collaborated with various teams and agencies to develop concepts and original creative content and solutions for press events, thereby securing 35% increase in media attendance

Developed in-house writing style manual for web content, email newsletters and social media, boosting click-rates and online engagement by 12%

Copywriter 2012 – 2015

Nebula Advertising, Dubai, United Arab Emirates

Managed and led the creative process, workflow and resources of the creative team,

which boosted agency productivity and efficiency

Conceptualised and spearheaded the full development life-cycle of pitches for various international accounts and projects, including two award-winning concepts for Microsoft

Brainstormed and ideated client briefs and original copy ideas by keeping up to date with industry trends, thereby increasing target reach

Maintained detail-oriented, 100% error-free content within tight deadlines across platforms and media, including print and digital advertising, web copy, brochures and newsletters

EDUCATION

Multimedia Journalism + Multimedia Storytelling & Content Marketing 2018 - Ongoing

University of Toronto, Canada

Master of the Arts Degree in Writing 2010

University of Warwick, UK

(Canadian equivalency - Master's Degree, as determined by World Education Services)

Bachelor of Arts Degree in Communicative English 2007

Loreto College, Calcutta University, Kolkata, India

(Graduated top of the class with an All-Round Gold Medal)

References - Available Upon Request

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