George Perry

Toronto, ON 647-***-**** ac8ml4@r.postjobfree.com

COPY WRITER

Creative, versatile, and audience-focused Writing Professional with over seven years of experience writing digital copy for diverse clients and online publications. Proven history of writing in multiple voices and tailoring approach to meet the needs of specific clients and audiences. Recognized as a meticulous editor and proofreader, eager to work with editors, developers and seniors. Portfolio is available at https://georgedwperry.journoportfolio.com/.

CORE SKILLS

Copy Writing & Editing

Web Content Creation

Web Content Development

Audience & Topic Research

Search Engine Optimization

Multitasking & Prioritization

Computer Skills: Microsoft Word, Excel and PowerPoint Adobe Photoshop WordPress MONO

PROFESSIONAL EXPERIENCE

Copywriter Site Dudes – Toronto, ON February 2019 to Present

Writer of organic content and SEO copy for websites

Freelance Writer 2017-Present

(various online outlets for verticals including automotive, travel sites, cannabis start-ups, and non-profits)

•Receives press releases and other instructions including intended audience and word count

•Gathers information via online research and interviews

•Submits completed articles to editors and revises as necessary

Copywriter Yellow Pages Group – Toronto, ON March 2013 to Sept 2017

•Wrote creative and engaging online content for B2C websites, adhering to Canadian Press Style Guide

•Gathered client information and researched market trends to understand business needs and target key audiences

•Optimized content for website searches (SEO) through the strategic usage of industry keywords and meta data

Key Achievements:

Spearheaded the creation of the highly popular one-page (OWEBE) website service

Wrote the manual detailing content strategy, including copywriting voice and tone standards, how to optimize photos using Adobe Photoshop and tagging, instructions for building websites, and URL selection via CIRA

Worked with developers to optimize sites for load time and improved UX using with WCAG 2.0 guidelines

Writer & Assistant Editor MooneyOnTheatre.com – Toronto, ON Jan 2010 to Aug 2016

•Wrote, and built theatre review webpages using WordPress, including off-page (meta) copy and photo editing

•Attended diverse theatre productions, conducted research, and created blog posts of up to 800 words

•Proofread articles written by other writers, ensuring accuracy and adherence to editorial standards

Key Achievements:

Wrote over 100 articles on the site by offering a unique and insightful perspectives

Earned praise from various producers for reviews including several pull quotes used for promotional purposes

Complete online writing portfolio can be viewed at the website: www.mooneyontheatre.com/author/george/

EDUCATION

Bachelor of Arts University of Windsor – Windsor, ON

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