Sales Manager

Michael Baida

Mississauga, ON L*J *E* 905-***-****

***********@*****.*** linkedin.com/in/mikebaida

VP of Sales National Sales Director

Inspire Buy-In for Organizational Transformation

Business-growth professional with expertise in knowledge management and financial services industries. Compelling leader who coaches and develops domestic and international teams that exceed revenue targets. Known for ability to change complex business initiatives into winning, executable strategies. Solution-focused, collaborate across business units for optimal outcomes. Drive revenue and support client wins by developing innovative sales territory structures, contract offerings, and commission structures.

Relationship Management Staff Recruitment & Team Development Strategic Planning

Budget & Cost Management Change Leadership SaaS Sales

Professional Experience

SYMCOR CANADA, Toronto, ON 2017 – 2018

Senior Sales Executive, Customer Communication Services

Sold financial service products in Toronto and Montreal to financial services companies including Tier 1 banks. Identified, cultivated, and developed new revenue opportunities. Supervised sales engineer and program security architect.

Identified new opportunities and worked with internal teams, providing solutions that addressed wide range of business challenges.

Drove new sales across Canada, providing standardized and bespoke digital solutions through consultation with clients.

Won new business, positioning against competition in terms of product offerings, features, benefits, account planning, project planning, and execution.

Developed digital solutions that resulted in efficiencies for merged operations.

Leveraged Salesfore.com as core business platform for pipeline management, business intelligence, and integrated sales.

THOMSON REUTERS CANADA, Toronto, ON 2016 – 2017

Head of Business Development, Financial and Risk (Contract)

Led 11 Specialists in Toronto and Calgary in sales of financial and risk products in financial services sector. Recruited to fill Sales Specialist roles in Canada and collaborated on territory planning for new revenue opportunities.

Executed on strategic plan, achieving gross billings targets established for Canada.

Drove new and renewal sales within financial services and government accounts across Canada by providing electronic product solutions through consultative sales methodologies and client product reviews.

Developed and implemented effective go-to-market (GTM) strategies, defining roles and responsibilities within key accounts.

Made recommendations based on competitive intelligence (CI), achieving 12% growth in annual billings.

SPLICE SOFTWARE, Toronto, ON 2015 – 2016

Director of Sales

Managed sales teams in Canada, United States, and Mexico. Educated clients on cloud-based dialog suite that used big data and artificial intelligence (AI) to target voice and SMS messages for retailers, banks, and insurance companies.

Increased sales 26% over previous year and secured first sale in Mexico.

Strengthened relationships with 3 subcontractor partners in U.S. and Europe by providing sales coaching and marketing resources that grew revenues 7% and 9%, respectively.

Met with key accounts across North America, and conducted project / annual reviews, building new revenue opportunities, and enhancing customer relationships.

Coached sales teams, improving forecasting and account planning capabilities and resulting in reduced project costs and better cash flow management.

Michael Baida ***********@*****.*** Page Two

PROQUEST, Toronto, ON 2003 – 2015

Director of Sales, Canada

Led sales team of 12 in Canada and U.S. Positioned / marketed cloud-based databases, eBooks, and enterprise resource management systems (ERMs) to support discovery, search, research, and management of electronic resources for academic, government, and corporate clients.

Implemented team-based selling in 2003, achieving revenue growth of 900%+ by 2015.

Introduced multiyear contracts, driving new demand and improving financial planning and revenue forecasting.

Built company’s longest-standing, most successful sales team in North America by coaching / mentoring each member on career path and professional development.

Advised on corporate sales compensation strategy as member of Cost Management Committee, resulting in 18% reduction in commission payments due to incorrect account coding.

Established domestic sales plans based on client types (corporate, government, professional services, education, or financial services), leading teams to achieve net new revenue growth.

Streamlined forecasting process through implementation of Salesforce.com, providing senior leadership with accurate and timely business intelligence.

Guided sale of 2 business units due to corporate reorganization, generating $18M of profit.

Negotiated 10-year agreement with 73 universities in Canada that laid groundwork for sales of 9 additional products over following 3 years.

Mentored and coached high-performing Account Managers, creating resource base of future Sales Directors in U.S. and Europe.

oSupported sales initiatives, traveling extensively in these markets to meet with customers and consortia accounts.

Recognized for highest gross billings over annual target for North America Sales Team (5 times) and World Sales Team (3 times).

Additional Relevant Experience

FACTIVA (DOW JONES), New York, NY

Director Sales, Canada Business Development; Toronto, Chicago, Boston, and New York

INVESTORS BANK AND TRUST, Boston, MA

Manager, Custodial Services; Toronto, and Boston

MAINSTAY COMMUNICATIONS, Toronto, ON

Manager, Financial Services

TOUR-MATE SYSTEMS, Toronto, ON

Manager Financial Services

TORONTO DOMINION BANK, Toronto, ON

Manager, Financial Services and New Product Development, Greenline Financial Services

Education and Professional Development

Bachelor of Commerce (BCom), University of Toronto, Toronto, ON

Extensive Professional Development includes:

Leadership Development Team Building Coaching, Mentoring Recruiting Staff Development

Miller Heiman Sales Development Training Carpedia Territory Management and Business Planning

Professional Sales, Marketing, and Business Development Financial Cost and Budget Management

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