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Marketing Social Media

Worcester, Massachusetts, United States
February 28, 2019

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Results-driven manager offering experience driving demand and growth with more personal and profitable conversations for Fortune 100/500 companies. SPECIALTIES

Digital Marketing

Lead Generation/Nurturing

Tradeshow / Event Management

Social Media

Online Brand Reputation

Data Optimization


Lead Workflow Management

Marketing Technologies


STRATEGIC MARKETING CONSULTANT, Holden, MA 10/2017 to present Executive level resource, providing broad-based and on-demand perspective around best practices in customer acquisition, sales pipeline development and marketing alignment, readiness and execution. Clients; New Perspective, Westborough, MA, Celerity-IS, Boston, MA MarketOne International, Waltham, MA 8/2014 to 9/2017 GLOBAL ACCOUNT DIRECTOR

Senior marketing advisor, using the latest marketing technologies and data-driven insight to make our clients marketing communications more personal, timely, relevant and effective.

Main point of content responsible for the management of relationships and growth of Fortune 100/500 clients. Responsible for client budgets and profitability, helping to build service offerings, processes, and client business. (600% YOY growth in one Fortune 100 company resulting in over $1M in 2016 revenue) LEAD WORKFLOW MANAGEMENT CONSULTANT

Primary Responsibilities:

• Manage complex, integrated lead management and/or lead generation deployments

• Manage overall client satisfaction and lead strategic direction

• Lead Quarterly Business Reviews of each account managed

• Consulting for demand funnel strategy and definition and making the funnel operational through systems configuration

• Create and manage strategic success plans for a wide variety of clientele, including Healthcare, Financial Services, Telecommunications, and Computer Hardware/Software Avid Technology, Burlington, MA 8/2012 to 8/2014

SENIOR MANAGER, AMERICAS FIELD MARKETING / WW DEMAND GENERATION Managed WW marketing initiatives for an award-winning video and audio solution provider:

• Define goals and metrics for all demand generation programs, including email, social media demand generation, lead nurturing, events, print/online advertising, webinars, website integration, and SEM/SEO

• Track, measure, and analyze campaign performance; improve overall program effectiveness on ongoing basis ($15:1 campaign ROI and 20% of revenue goals)

• Drive demand generation programs for the Americas Tier 1, Broadcast & Media direct field and inside sales teams

• Create a marketing plan by engaging Sales in annual and quarterly planning to determine which programs, activities, and marketing assets will achieve their business and revenue objectives. Consult with Product Marketing to develop accurate, compelling support materials

Autodesk – (Aquired Blue Ridge Numerics), San Rafael, CA 12/2009 to 7/2012 SENIOR MARKETING CONSULTANT – Contract Position

Managed and deployed marketing initiatives for the buildings products:

• Market Planning and messaging

• Lead generation and database marketing

• Tradeshows / Webinars

• Develop and write marketing and sales collateral

• Design and coordinate projects with PR and social media teams

• Migration of marketing database from Blue Ridge to Autodesk MARIE A. WEMETT

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Blue Ridge Numerics (Aquired by Autodesk), Charlottesville, VA SENIOR MANAGER, GLOBAL MARKETING

Managed global demand generation / direct marketing activities for the CFdesign product:

• Managed Marketo selection, implemantation and integration with SFDC

• Deployed international marketing campaigns – FY 2010 - 40 campaigns – 8 countries

• Sourced international list brokers on list purchases and rentals – 6 countries

• Developed international lead management workflow, lead scoring, lead nurturing, marketing automation strategies, and metrics development.

• Reporting and Analytics: Lead/opportunity stage conversions and ROI

• Telemarketing: Recruit, train and manage outside contractors Accomplishments:

• Designed and executed lead recycle campaign that added over $2.8 million to the pipeline and over $750K in closed business for FY 2010.

• Increased conversion rate from marketing qualified leads to sales ready opportunities by 6.5%

• FY 2010: 40 direct marketing campaigns - >8 countries - >$2 million in pipeline - >$350K in closed business Kronos, Chelmsford, MA 6/2007 to 1/2009


Managed a team responsible for 75% of the $1.2M demand generation budget. Produced over 200% ROI in FY 2008. Implemented all marketing activities for the Gov/Ed vertical resulting in a 500% increase of marketing qualified leads. Developed webinars, analyst white papers, events, marketing and sales collateral, advertising, C-level events, out-bound calling scripts. Brand and create the first repeatable lead generation campaign for services resulting in a ROI of 900% in FY 2008. Member of in-house task forces to better align marketing with industry best-practices:

• Lead Flow, Social Media and Creative Process Task Forces

• Aprimo 8.0 Upgrade Team

• Marketing Lead for Acquisition Team


• Won NEDMA Bronze Award for Best Integrated Marketing Campaign Increased Gov/Ed marketing qualified leads by 500%

• Achieved a 42% conversion rate from marketing captured leads to marketing qualified leads for Gov/Ed

• Produced over 14,000 marketing captured leads and achieved a 61% conversion rate to marketing qualified leads. Revenue was over $2M for FY 2008

• Facilitated the implementation of LiveMeeting saving the company $17K in the first year Progress Software, Bedford, MA 1/2000 – 6/2007

SENIOR DIRECT MARKETING PROGRAM MANAGER, NORTH AMERICA Managed direct marketing campaigns for the North American sales region. Assisted in the development and management of the annual marketing plan. Managed program budgets and presented results and analysis for each program to senior management. Collaborated with product marketing to ensure messaging addressed relevant audience and market opportunities. Oversaw the creative development of copy and design with internal/external creative teams. Communicated marketing programs to sales including; formal launch meetings, support collateral and sales tools, campaign schedule and follow-up strategy. Accomplishments:

• Achieved 10%+ response rate on multiple integrated direct marketing programs

• Created and maintained the regional marketing calendar for all of Americas’ marketing

• Managed all aspects of two major, 10 city product road-shows SENIOR MARKET DEVELOPMENT MANAGER, THE AMERICAS

Propelled short and long-range business development by directing multiple global marketing programs for application partners in North and Latin America. Developed strategic plans, organizational objectives, and optimized co-op marketing programs. Collaborated with multinational partners, sales teams and account managers to identify requirements and develop programs to enhance visibility and stimulate growth. Developed effective reporting metrics within two culturally diverse regions. Selected as comprehensive partner resource, providing mentoring on business planning as well as market expansion/development. Designed and implemented partner development workshops, tools and participated in global training for Partner Empowerment events and tools. Marie A. Wemett

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Managed partner programs, increasing revenue growth 20%

Designed and implemented global HTML templates to promote Empowerment events and testimonials

Successfully scaled the highly effective “How to Review a Business Plan” workshop into an online offering, increasing receipt of new partner plans by 25% in the USA and 75% in Latin America

Collaborated with core team to develop successful Progress Partner Program that won VAR Business Award in 2003, 2004 and 2005 SENIOR MARKETING PROGRAM MANAGER

Managed marketing programs for internal Progress stakeholders; researched, selected, and introduced innovative e-marketing tools to facilitate communication and drive strategy development. Served on Global Web Strategy, Global Direct/eMarketing Strategy, and Corporate Application Integration teams; acted as technical liaison between internal sales, marketing, and e-business groups. Developed and managed monthly e-newsletter to North American base. Managed staff of three responsible for search engine optimization and demand generation, resulting in top positioning.


Implemented WebEx, earning a 500% return on investment (ROI) in the first year

Designed and developed email strategy for internal and external North American newsletters incorporating click-thru reporting, substantially improving quantity and quality of leads and resulting in highly focused call-back information for inside sales team

Researched replacement industry and market intelligence service, realizing $500K+ annual savings MILITARY SERVICE

United Stated Airforce – Graphics Specialist – Honorable Discharge EDUCATION

B.S. Media Communications – Framingham State College, Framingham, MA; dual minor in English and Psychology ~ cum laude CERTIFICATIONS

Hubspot – Inbound Certified – 2018 – 2020

Google Analytics Certified – 2018 – 2019

Hubspot – Marketing Software Certified – 2018 - 2018 Business Management Certificate – Regis University, Denver, CO Mini MBA for Sales – Strategic Management Group, Inc., Orlando, FL

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