DAVID S. COHEN

**** ********** **, ******* ** ***45

404-***-****

ac8jxl@r.postjobfree.com

SUMMARY

Strategic marketing communicator, adept at executing creative projects and translating business goals into effective campaigns

KEY AREAS OF EXPERTISE

Advertising and Communications strategy

Brand management

Creative Direction for Web, Print and Broadcast

Project Management and Team Leadership

Message Planning and Copy Writing

Market Research and Analysis

Internal Communications

Content Marketing

PROVEN MARKETING COMMUNICATION EXPERIENCE

Associate Director – Creative/ Marketing Strategy, FOCUS Brands, Atlanta, GA, 10/2012 - Present

• Create strategies that grow comp sales and present projects to senior management.

• Manage the voice of multiple international, multi-channel snack brands including Carvel, Cinnabon, McAlister’s Deli and Auntie Anne’s Pretzels.

• Lead a team of designers in all broadcast, print, web, direct, social and point-of-purchase efforts.

• Work with the team to produce regional meetings to gather key stakeholders.

Global Marketing Manager, Crawford & Company, Atlanta, GA, 8/2009 – 10/2012

• Developed a marketing strategy that differentiated Crawford’s Broadspire division from their competition, doubling leads in just two years.

• Managed design, social media and video agencies to create an integrated message.

• Produced all internal and external communications for Broadspire TPA and Broadspire Medical Management divisions including web sites, videos, sales collateral, press releases, blog entries, advertising and newsletters.

• Launched the Risk Science’s Group new DMITRI product to much acclaim.

• Shaped all public relations including releases, blogs, award entry and ghost writing.

Associate Creative Director, J. Walter Thompson, Atlanta, GA, 9/2004 – 7/2009

• Created integrated advertising campaigns under challenging deadlines and budgets to grow each client’s influence with their target audience.

• Was certified by the Direct Mail Association to run SCANA Energy’s direct campaigns, hiring and managing the design, production and mail teams.

Associate Creative Director, CRI, Atlanta, GA, 10/2001 – 9/2004

• Managed a team of four designers and a web developer to produce corporate, marketing, and employee communications for targeted audiences.

• Worked closely with C-level leaders to effectively translate complicated business tactics for their company, consumers and investors.

Senior Copywriter, Austin Kelley/Fitzgerald Advertising, Atlanta, GA, 3/1999 – 10/2001

• Created all aspects of TV, radio, print and digital advertising. As a result, produced dozens of memorable campaigns that increased the client’s brand recognition and lead flow.

NON-PROFIT EXPERIENCE

Founder and Board Member, Nutrition4Kids.com, Atlanta, GA, 2010 - 2019

Created an interactive site to provide resources for caretakers of children with special dietary needs.

• Planned and executed a robust site with videos, apps and hundreds of articles

• Helped create a Nutrition Medical Conference to educate physicians and nutritionists

President, AdAction, Atlanta, GA, 2000-2006

Managed 20 volunteer marketing professionals to help Atlanta Non-profits with their fundraising, communication and marketing needs.

• Managed and created award-winning campaigns

• Arranged for more than $500,000 in pro bono media

• Raised more than $1,000,000 for medical research and underprivileged youths

EDUCATION

Emory University, Atlanta, GA; Bachelor’s Degree in English and Theater, 3.75 magna cum laude

Portfolio Center, Atlanta, GA; Masters Level Program in Copywriting

University of San Francisco, San Francisco, CA; Certification program in Social Media, Content Marketing

PROFESSIONAL RECOGNITION

Georgia State University’s Max Award for marketing

28 Addy Awards, Print Magazine Award and One Show Merit Award

5 In-House Agency Federation Awards

Effie and Andy Awards for effective marketing

Published in CMYK, Print Magazine and Communication Arts Magazine

Won Atlanta Ad Club Young Professional Award

Taught at The Art Institute, The Portfolio Center and Creative Circus from 2004-2010

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