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Marketing Manager

Location:
Vancouver, British Columbia, Canada
Posted:
February 20, 2019

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Lana Malas

ac8j0z@r.postjobfree.com *** – 354 - 2757 linkedin.com/in/lana-malas

PROFILE

Marketing and Promotions Professional with account management experience in national and international Broadcasting and Advertising: Food & Beverage, Retail, Medical, Entertainment and Hospitality industries. A consummate professional who exudes passion, assertiveness, organization and a self-starter who contributes to team efforts that lead to exceeding organization objectives. Technical proficiencies: MAC and PC literate in MS Office, Photoshop and Adobe Illustrator. Fluent in English and Arabic. PROFESSIONAL EXPERIENCE

BELL MEDIA INC., Promotions Coordinator (Full-Time) 2017 – Nov 2018 Bell Media is Canada’s leading content creation company with premier assets in TV (CTV News), radio (94.5 Virgin Radio, 103.5 QMFM & 1040 TSN), out-of-home, advertising and digital media.

Responsible for the implementation of the advertising and promotional strategy for assigned CTV News, 94.5 Virgin Radio, 103.5 QMFM and 1040 TSN clients.

Executed promotional elements of assigned campaigns to consistently exceed client objectives while maximizing ratings, revenue and sponsorship opportunities.

Handled end-to-end strategy execution: proposal writing, planning of promotion campaigns, online content creation; oversaw pre-produced and live on-air promotional element execution and assembled end of campaign wrap reports.

Responsible for the implementation of the advertising and promotion strategy for assigned clients.

Coordinated engaging on-site promotional activations across the Lower Mainland including Hastings Racecourse, Scotiabank Theatre, BC Place and the PNE.

Major clients included, but were not limited to: The Salvation Army, Disney, Live Nation, BC Cancer Foundation and Pixar.

CANNES LIONS INTERNATIONAL FESTIVAL OF CREATIVITY, 2017 Awards Assistant Manager, London, UK (Fixed-Contract) The International Festival of Creativity brings the world's biggest brands and most creative people together at a unique event labelled the "Oscars of the advertising, brand marketing and creative communications world".

Supervised the “Radio Entries” and “Glass Entries” (Gender Equality) teams: monitored team performance and productivity in preparing submissions for the Cannes Lions Festival of Creativity.

Administered creative entry material; ensured it was accurate to the relevant formatting for judging by industry leaders; handled queries and correspondence.

Managed databases, both off the shelf, and proprietary programs such as “Bespoke Judging Software”.

Liaised with internal and external clients working at all levels in the organization, from those in client facing roles to CEOs.

Reviewed creative entry material that had been submitted by global advertising, communication and creative agencies, making sure their submissions reflected their best work. SACRED CAFÉ CHAIN, London, UK 2016 - 2017

Assistant Branding Manager and F&B Operations Manager (Fixed-Contract) A New Zealand café chain featuring gourmet coffee, herbal teas, platters & cocktails.

Assisted the Branding Director in seasonal and specialty product development.

Facilitated quality control.

Collaborated in marketing material distribution.

Ran two of the main branches whenever needed.

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LOCAL MEDIA FZCO, Dubai, UAE 2015 - 2016

Senior Account Executive (Full-Time)

Local Media is a Digital Media Marketing company that offers a wide range of digital based products and consultancy services that help businesses connect with their market through an effective online presence.

Directed a portfolio of accounts that are market leaders in the region such as Dubai Marine Beach Resort & Spa, Giordano Retail and Drs. Nicolas & ASP clinics amongst others.

Managed, assigned, guided and supervised each Account Executive’s responsibilities, including content plans and community management guidance and implementation.

Developed and implemented online marketing strategies for brands.

Managed design of visual digital materials in collaboration with designers and interactive developers to ensure materials were visually stimulating, messaging was engaging and adhered to internal and brand guidelines.

Conceptualized, presented and executed large-scale client events along with the Director of Events. SOCIALIZE, Dubai, UAE 2013 – 2015

Assistant Account Manager (Full-Time)

A Digital Media Marketing Company offering integrated solution across media, creative & technology, catered to the real-time marketing needs of brands looking to win in today’s mobile-first, always-on world.

Managed a portfolio of accounts that are international key players such as Lacoste, Tang, Kraft, Glad, Palmers, Dubai Sports World, Del Monte, Ericsson, Huawei, Le Coq Sportif, Cirque Eloize, Baskin Robbins, and Fitness First.

Managed, assigned, guided and supervised each Account Executive’s responsibilities, including content plans and community management guidance and implementation.

Developed and implemented online marketing strategies for brands.

Managed design of visual digital materials in collaboration with designers and interactive developers to ensure materials were visually stimulating, messaging was engaging and adhered to internal and brand guidelines.

Conceptualized, presented and executed large-scale client events under the Account Director’s supervision. CHALHOUB GROUP, Dubai, UAE 2012 – 2013

Senior Marketing Executive (Full-Time)

A leading partner for luxury across the Middle in retail, distribution and marketing services. Brands include Louis Vuitton, Dior, Celine, Tory Burch, Lanvin, Swarovski and Lacoste.

Handled the planning, advertising, budgeting, media relations, product development and research for several brands whilst adhering to each brand’s guidelines.

Coordinated marketing strategies with finance and purchasing; made sure the regional handlers fulfilled their responsibilities in the production of marketing materials from leaflet and podiums to preparing necessary photoshoots.

Supported five regional marketing teams in different countries and their PR agencies by providing marketing and PR strategies and roll-out plans; oversaw and ensured proper and efficient execution. ADABISC, Dubai, UAE 2011-2012

Producer (Full-Time)

Adabisc is a leading advertising & communication agency in Qatar, providing advertising and creative marketing solutions.

Pitched to clients by putting marketing, events and media plan proposals together, and presented ideas and cost estimates. Clients included prominent regional companies such as Salam Stores, Qtel, Nando’s and Villaggio Mall.

EDUCATION

LEBANESE AMERICAN UNIVERSITY, Business Studies BA program with emphasis in Marketing, with two additional years of Communication Arts courses. Beirut, Lebanon 2003 – 2009 MODERN MONTESSORI SCHOOL, International Baccalaureate (IB) Certificate. Amman, Jordan 2003



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