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Mumbai, Maharashtra, India
February 15, 2019

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Puja Bhalla


Mobile: 971******* (Mumbai)

~ Business Analyst seeking assignments in Data Analytics/ BI Analytics / Project Management ~ Seeking a challenging position that offers generous opportunities to explore and out shine as a “Business Analyst” that would facilitate the maximum utilization and application of my broad skills in making a positive difference to the organization


4.2 years of experience with Marico Limited as Business Analyst; specialization – Project Management, Data Management, User Acceptance Testing (UAT), Data Analysis, Cater to internal business client’s requirements 2 years of experience in Telecom Industry as Business Analyst with Mobidex360; specialization – Project Management, Data Management, Data Analysis, Cater to External Business client’s requirements 3.5 years of experience in Telecom Industry specializing into in-depth Data Analysis / Data Management / Project Management; with one of the leading telecom MNC’s - Nokia India AREAS OF EXPERTISE

Business Intelligence, Data Management, Requirement, Gathering, Requirement Analysis, Business Requirement Documentation, Functional Specification Documentation, User Acceptance Testing, Project Management, Team Management, Key Account Management, Documentation, Revenues Generation, Business Operations, SAS Implementation, Liaison & Coordination TECHNICAL SKILL SET

Tableau, SQL, Excel, Powerpoint, Basic SAS


Marico India Limited :

Successful execution, implementation & delivery of more than 100 KPI metric automated dashboards across Finance function (Domestic & International) for countries like India, Bangladesh, South Africa, Gulf, Egypt within Timeframe for all the Phases. Generated 500 + Man hours saving on monthly basis. Nokia India :

Played a key role in improving cash-flow by extracting >2 million Euros from global partner that was outstanding for a long time

Mobidex360 :

Successfully completed Vodafone Appstar Project and received more than 2000 mobile apps Accomplished premium projects with reputed clients like BlackBerry, Vodafone Appstar, Nokia India, etc. PROFESSIONAL EXPERIENCE

Aug’14- Oct18 Client : Marico India Limited., Mumbai Business Analyst Parent Company : Lobo Staffing Services, Mumbai

Major Projects Handled:

Title: Prime-1 Project

Client: Marico Limited

Environment / Tools: SQL, Pentaho, Tableau

Description: Project aim is to automate KPIs and designing the dashboards for functions within the organization : Finance (Business & Commercial), Sales & Marketing. Responsibilities:

• Successful delivery of 100+ KPIs / dashboards for Finance (Commercial & Business) within Marico India, Bangladesh, South Africa, Gulf, Egypt, Vietnam. Generated 500 + Man Hours saving on monthly basis.

• Collaborate in overall project management, planning, implementation / execution and project reviews

• Lias with business stakeholders to gather functional requirements, designing of business project plan & final dashboards.

• Preparation of Business Requirement Documents, System Requirement Specifications, Functional & technical specification (Mapping) documentation, performing UAT (User Acceptance Testing) and ensuring data accuracy for all the dashboards to the business stakeholders.

• Recommendation of data standardization and usage to ensure data integrity. Researched and resolved issues regarding the integrity of data flow into databases.

• Created Test Plans at the lowest granularity, test cases for functional testing and participated with users for UAT. Involved in Rigorous Quality / Data Testing of dashboards along with the Development Team.

• Lead team of 3-4 developers, allocating tasks and then tracking the progress of their work on daily basis.

• Provided post go-live support in all areas, document needs for reports; worked closely with developers for enhancements

• Proactively sharing usage report with CXOs to drive the usage of dashboards

• Responsible for end to end project execution within Business Timeline Jul’12- July’14 Mobidex360 Business Analyst



• Proactively recruited approx. 100-200 developers per program to join different Developer Programs as well as involved in selections and communication with the Star Developers

• Successfully delivery of more than 2k apps through Developers for Vodafone project.

• Efficiently organized Nokia Developer Programs at University like Chennai, Hyderabad and Bangalore Major Projects Handled:

Title: BlackBerry

Client: BlackBerry

Environment: SAS/Base,,Filezilla and Drop Box (Document Management Tool) Description: Mobidex360; start-up company into applications development & analysis. Project was to analyze the market demands of different mobile products in several geographies from BlackBerry and its competitors.

Title: Vodafone Appstar

Client: Vodafone India

Environment: AWStats, Google Analytics, Excel, Hashtracking, Campaign Monitor Tool and Drop Box

(Document Management Tool)

Description: Mobidex360, official sourcing partner of Vodafone India which conducted Appstar Contest in 2013. Contest was aimed to bring out innovative & cool apps. to Apps Store by developers across the countries. (

• Responsible for execution of aggressive marketing campaigns sent to developers using various modes of communication.

• Acted as key contact point between Developers across countries & Vodafone Technical Team to support technical queries / issues

• Involved in data Extraction, compilation & analysis of data for assigned markets on weekly basis by using In- house Analytics Tool, Google Analytics Tool and Hashtracking Tool Apr’08- Aug’11 Nokia India Data Analyst

• Carried out business analysis activities of 4 major regions like India, MEA, SEAP and Europe

• Instrumental in developing business intelligence insights /reports for several channel partners of Nokia across 4 global regions

• Dexterously improved the cash-flow by extracting (outstanding ) >2 million Euros from global partner

• Exposure of travelling to different International locations as part of team building initiative by Nokia

• Skillfully used various external sources for comparing company’s performance with their competitors

• Interfaced with Software Upgrade Management Team on behalf of channel partners with teams in Finland & Singapore

EDUCATION PGDM from Symbiosis, Pune

B.Com. from University of Delhi

PROFESSIONAL ENHANCEMENTS SAS: SQL, MACROS from Analytics Training Institute, Delhi in 2012 Certificate in Web Centric (CWC) form NIIT, New Delhi

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