Social Media Manager
Resume:
Crystal deBoer
Mobile: 720-***-**** Email: *******@*************.***
LinkedIn: www.LinkedIn.com/in/CrystaldeBoer
Operations & User Experience Specialist
Leadership & Team Management Project Research
End-to-End Project Management UI & Prototyping
Stakeholder Interviews
Design Thinking
Persona Development
Analysis & Reporting
Usability Testing
Interaction Design
Technologies: Photoshop, InDesign, Slack, Basecamp, Trello, Final Cut Pro, MAMP, Salesforce, Adobe XD,
Industries: Internet B2C Entertainment Health Care Real Estate WORK HISTORY
UX Design & Consulting Mile High Websites & Business Solutions 2016 – present
• UX Research: Use analytics and research to create wireframes, user stories, user flows, interfaces, visuals, and style guides.
• Customer Centric Visual Design: Strategized user experience and visual design solutions for customer websites, landing pages, and sales funnels for marketing initiatives.
• User Testing & Reporting: Established a design practice of research and user testing in an Agile environment. All results were compiled and presented to stakeholders.
• Project Management: Outline project goals, timeline, and critical areas to ensure accurate launch projections and design deadlines.
• Continued Professional Development: Continuing to develop further on a professional basis whilst taking time to undertake hands-on project work and pursuing on-going study in the field of User Research, Interaction Design & Usability Testing. Office Manager Caliber Collision 2014 – 2015
• Reduced Office Expenses by 35%: Restructured office policies and procedures to streamline operations that resulted in an annual saving of $63,000 dollars in office expenditures.
• Eliminated Accounts Receivable: Earned “Triple Zeros” (No AR over 30 days old) by collecting over $150,000 in 6 months. Some with balances over 180 days old.
• Maintained 95% Employee Retention: Managed staff of 25 including on-boarding, weekly payroll processing, benefits administration, weekly stand up meetings and performance reviews.
• Mentoring: Mentored 5+ new administrative staff to work within the complex business processes and learn additional skills for advancement. Page 2 of 2
Business Development World Famous Studios 2008 – 2014
• Operations Management: Created automated operational procedures that reduced staff size by 3. Managed business finances and presented to stakeholders monthly.
• B2C Sales: Managed end to end B2C sales cycle and secured new business relationships increasing sales by 2 new client projects a month.
• Social Media Growth: Developed strategy, created content and grew a targeted social media following of 3,500+ engaged users.
• Web Design & Marketing: Designed & developed company website, digital marketing materials, and digital assets as needed, saving over $5,000 in contractor costs. Practice Manager Frisco Dental (Part-Time) 2011 – 2013
• Sales Analysis: Undertook in-depth sales analysis and targeted an untapped market that increased insurance billing $25,000 annually.
• Database Management: Developed and maintained a custom Client Relationship Management system with 1,200+ patients.
• Streamlined Office Procedures: Created a searchable 300+ page Operations Manual that facilitated cross-training and led to the position being combined with another. Office Manager Delivery.com 2004 – 2008
• Operations & Sales: Managed current clients while expanding service area from 3 to 48 states. All while executing internal initiatives including growing office staff by 30% and creating standard operation procedures and managing compliance.
• Customer Service Manager: Supervised 20 agents while developing and maintaining an online searchable knowledge base that reduced response time by 60%.
• User Testing: Partnered with developers, business partners and users to implement website changes based on user testing feedback.
• Stakeholder Liaison: Worked directly with C-Level stakeholders during acquisition to implement new company policies and growth initiatives. RECENT COURSES
User Experience Blueprint Skillcrush, NY, NY Dec 2018 - Mar 2019 UX & Web Design Master Class Udemy – Joe Natoli Dec 2018 Sketching for UX Designers Udemy – Krisztina Szerovay Nov 2018 UX Design & Experience Theory Udemy – Daniel Walter Scott Nov 2018 UX Design Fundamentals Udemy – Joe Natoli Oct 2018 Workplace Conflict Management Udemy – Natalie Rivera Jun 2018 SCRUM Project Management Udemy – Paul Ashun May 2018 Usability Testing & Research Udemy – Matthew Nuzum Mar 2018 SWOT Analysis Udemy – Management Study Guide Mar 2018 CRYSTAL DEBOER
USER RESEARCH, STRATEGY &
EXPERIENCE DESIGN SPECIALIST
ABOUT ME
I’m a user experience specialist and visual
designer.
I help companies create
experiences that solve problems.
To achieve this I have a strict focus on
research and prototyping to help inform and
guide the design & development process.
I am an expert communicator, problem spotter
and creative thinker.
I love helping teams create great digital
experiences and teaching people how to think
like a designer.
RESEARCH
I believe that every great
product starts with a great
story. Research helps us
understand the story of our
user and this reveals
problems they have and key
opportunities.
STRATEGY DESIGN
MY AREAS OF FOCUS
Once I understand the user
and their motivations I love
the process of identifying
what product solution will
solve their problems and
creating the overall timeline
for the project.
Looking at the experience as
a whole is my strength,
becuase great expereiences
extend beyond the screen. I
am experienced in sketching,
wireframing, prototyping,
and design thinking.
SELECTED WORK
BUSINESS NAME
US DEPT OF GUTTERS
PROJECT BRIEF
One page WordPress website redesign. I am solely
responsible for research, imagry, design & development. The stakeholder will supply the logo & copy to be used on the site.
ACHEIVEMENTS
-Performed user & competitor research.
-Created wireframes to show the full website experience, without dedicating resources to a full visual design.
-Stakeholder interviews to determine business objectives and project goals.
SKILLS
RESEARCH
INTERVIEWS
WIREFRAMES
PROTOTYPING
HTML CSS PHP
PHOTOSHOP
PENCIL
WORDPRESS
XAMPP
FILEZILLA
PROGRAMS
02: RESEARCH
US DEPT GUTTERS
01: PROBLEM & PROCESS
03: PERSONAS
04: WIREFRAMES
05: PROTOTYPE
2 WEEKS FROM DESIGN TO DEPLOYMENT
PROBLEM:
The stakeholder had tried to create a
WordPress site on his own but it didn’t
meet the professional standards his high
end clientele were expecting.
REDESIGNED & DEVELOPED ONE PAGE
WORDPRESS WEBSITE
ORIGINAL WEBSITE
PROCESS:
- Stakeholder Interviews
- Research
- User Personas
- Wireframes
- Design
- Development
- Deployment
02: RESEARCH
US DEPT GUTTERS
01: PROBLEM & PROCESS
03: PERSONAS
04: WIREFRAMES
05: PROTOTYPE
The research phase established a shared vision
with the stakeholder and revealed additional
concerns and key call to actions early in the
process.
CONCERNS
-Won’t be easy to update
-Unable to add blog posts
-Low Ranking SEO
-Unprofessional Looking Design
CALL TO ACTION
-On-Site Consultation
02: RESEARCH
US DEPT GUTTERS
01: PROBLEM & PROCESS
03: PERSONAS
04: WIREFRAMES
05: PROTOTYPE
INTERACTIVE EXPERIENCES RESPONSIVE DESIGN
Competitor sites are built statically
with HTML and little CSS. Small design
tweaks encourage users to interact
and learn more while doing so.
I determined that the ideal customer is
someone interacting on their cell
phone and wanted to make sure the
mobile design functioned as well as the
desktop version.
Competitor research helped identify key
design improvements that would increase
customer time on page.
02: RESEARCH
US DEPT GUTTERS
01: PROBLEM & PROCESS
03: PERSONAS
04: WIREFRAMES
05: PROTOTYPE I wrote proto-personas to help us stay anchored on the users and avoid scope creep.
Based on research I identified
the 3 main site users.
USER #1 USER #2 USER #3
For each proto-persona I
identified the
information they need to
find easily.
#2 MARK MGMT
He works for a property
management company in Summit
County and is interested in hiring
you as a sub-contractor.
NEEDS TO ACCOMPLISH
- Finding social proof
- Contact Info
NEEDS TO FEEL
Professional demeanor – That if
contracted he can send you to a job site
with no supervision.
CONSIDERATIONS
This is your ideal client and he needs to
be the focus behind every design and
content decision.
02: RESEARCH
US DEPT GUTTERS
01: PROBLEM & PROCESS
03: PERSONAS
04: WIREFRAMES
05: PROTOTYPE
Wireframes helped define key content and
the call to action.
USER 1 – Current User
Scheduling an On Site
Consultation
USER 2 – Ideal User
To find proof of happy
past cystomers.
02: RESEARCH
US DEPT GUTTERS
01: PROBLEM & PROCESS
03: PERSONAS
04: WIREFRAMES
05: PROTOTYPE
High fidelity screens established a realistic experience to encourage useful stakeholder feedback
LESSONS
This was a really easy and quick
project since I was given full creative
control and the copy was provided.
We discussed future projects to
market this business and grow it’s
footprint. Focusing on creating
content to educate the consumer.
Defining goals and users early in the
process allowed us to design with a
plan and complete the project before
the deadline.
US DEPT OF GUTTERS
BRAND GUIDELINES
MOOD
BOARD
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adipiscing elit. Nullam dolor ipsum, fermentum id ligula et, dictum egestas tort Lorem ipsum dolor sit amet, averano. COLOR PALATTE
#3d4583 #a6313f #ffc760
BLUE RED YELLOW
#000000 #FFFFFF #C5C5C5
BLACK WHITE GRAY
CONTACT ME
If you think I’d be a good fit for
your next project please email me,
I’d love to chat.
*******@*************.***
MY PORTFOLIO:
CrystaldeBoer.com/My-Work
CrystaldeBoer.com/Blog
LinkedIn.com/in/CrystaldeBoer
SOCIAL MEDIA:
Instagram.com/crystaldeboer/
YouTube.com/user/CrystaldeBoer
Contact this candidate