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Crystal deBoer

Mobile: 720-***-**** Email: ac8et5@r.postjobfree.com

LinkedIn: www.LinkedIn.com/in/CrystaldeBoer

Operations & User Experience Specialist

Leadership & Team Management Project Research

End-to-End Project Management UI & Prototyping

Stakeholder Interviews

Design Thinking

Persona Development

Analysis & Reporting

Usability Testing

Interaction Design

Technologies: Photoshop, InDesign, Slack, Basecamp, Trello, Final Cut Pro, MAMP, Salesforce, Adobe XD,

Industries: Internet B2C Entertainment Health Care Real Estate WORK HISTORY

UX Design & Consulting Mile High Websites & Business Solutions 2016 – present

• UX Research: Use analytics and research to create wireframes, user stories, user flows, interfaces, visuals, and style guides.

• Customer Centric Visual Design: Strategized user experience and visual design solutions for customer websites, landing pages, and sales funnels for marketing initiatives.

• User Testing & Reporting: Established a design practice of research and user testing in an Agile environment. All results were compiled and presented to stakeholders.

• Project Management: Outline project goals, timeline, and critical areas to ensure accurate launch projections and design deadlines.

• Continued Professional Development: Continuing to develop further on a professional basis whilst taking time to undertake hands-on project work and pursuing on-going study in the field of User Research, Interaction Design & Usability Testing. Office Manager Caliber Collision 2014 – 2015

• Reduced Office Expenses by 35%: Restructured office policies and procedures to streamline operations that resulted in an annual saving of $63,000 dollars in office expenditures.

• Eliminated Accounts Receivable: Earned “Triple Zeros” (No AR over 30 days old) by collecting over $150,000 in 6 months. Some with balances over 180 days old.

• Maintained 95% Employee Retention: Managed staff of 25 including on-boarding, weekly payroll processing, benefits administration, weekly stand up meetings and performance reviews.

• Mentoring: Mentored 5+ new administrative staff to work within the complex business processes and learn additional skills for advancement. Page 2 of 2

Business Development World Famous Studios 2008 – 2014

• Operations Management: Created automated operational procedures that reduced staff size by 3. Managed business finances and presented to stakeholders monthly.

• B2C Sales: Managed end to end B2C sales cycle and secured new business relationships increasing sales by 2 new client projects a month.

• Social Media Growth: Developed strategy, created content and grew a targeted social media following of 3,500+ engaged users.

• Web Design & Marketing: Designed & developed company website, digital marketing materials, and digital assets as needed, saving over $5,000 in contractor costs. Practice Manager Frisco Dental (Part-Time) 2011 – 2013

• Sales Analysis: Undertook in-depth sales analysis and targeted an untapped market that increased insurance billing $25,000 annually.

• Database Management: Developed and maintained a custom Client Relationship Management system with 1,200+ patients.

• Streamlined Office Procedures: Created a searchable 300+ page Operations Manual that facilitated cross-training and led to the position being combined with another. Office Manager Delivery.com 2004 – 2008

• Operations & Sales: Managed current clients while expanding service area from 3 to 48 states. All while executing internal initiatives including growing office staff by 30% and creating standard operation procedures and managing compliance.

• Customer Service Manager: Supervised 20 agents while developing and maintaining an online searchable knowledge base that reduced response time by 60%.

• User Testing: Partnered with developers, business partners and users to implement website changes based on user testing feedback.

• Stakeholder Liaison: Worked directly with C-Level stakeholders during acquisition to implement new company policies and growth initiatives. RECENT COURSES

User Experience Blueprint Skillcrush, NY, NY Dec 2018 - Mar 2019 UX & Web Design Master Class Udemy – Joe Natoli Dec 2018 Sketching for UX Designers Udemy – Krisztina Szerovay Nov 2018 UX Design & Experience Theory Udemy – Daniel Walter Scott Nov 2018 UX Design Fundamentals Udemy – Joe Natoli Oct 2018 Workplace Conflict Management Udemy – Natalie Rivera Jun 2018 SCRUM Project Management Udemy – Paul Ashun May 2018 Usability Testing & Research Udemy – Matthew Nuzum Mar 2018 SWOT Analysis Udemy – Management Study Guide Mar 2018 CRYSTAL DEBOER

USER RESEARCH, STRATEGY &

EXPERIENCE DESIGN SPECIALIST

ABOUT ME

I’m a user experience specialist and visual

designer.

I help companies create

experiences that solve problems.

To achieve this I have a strict focus on

research and prototyping to help inform and

guide the design & development process.

I am an expert communicator, problem spotter

and creative thinker.

I love helping teams create great digital

experiences and teaching people how to think

like a designer.

RESEARCH

I believe that every great

product starts with a great

story. Research helps us

understand the story of our

user and this reveals

problems they have and key

opportunities.

STRATEGY DESIGN

MY AREAS OF FOCUS

Once I understand the user

and their motivations I love

the process of identifying

what product solution will

solve their problems and

creating the overall timeline

for the project.

Looking at the experience as

a whole is my strength,

becuase great expereiences

extend beyond the screen. I

am experienced in sketching,

wireframing, prototyping,

and design thinking.

SELECTED WORK

BUSINESS NAME

US DEPT OF GUTTERS

PROJECT BRIEF

One page WordPress website redesign. I am solely

responsible for research, imagry, design & development. The stakeholder will supply the logo & copy to be used on the site.

ACHEIVEMENTS

-Performed user & competitor research.

-Created wireframes to show the full website experience, without dedicating resources to a full visual design.

-Stakeholder interviews to determine business objectives and project goals.

SKILLS

RESEARCH

INTERVIEWS

WIREFRAMES

PROTOTYPING

HTML CSS PHP

PHOTOSHOP

PENCIL

WORDPRESS

XAMPP

FILEZILLA

PROGRAMS

02: RESEARCH

US DEPT GUTTERS

01: PROBLEM & PROCESS

03: PERSONAS

04: WIREFRAMES

05: PROTOTYPE

2 WEEKS FROM DESIGN TO DEPLOYMENT

PROBLEM:

The stakeholder had tried to create a

WordPress site on his own but it didn’t

meet the professional standards his high

end clientele were expecting.

REDESIGNED & DEVELOPED ONE PAGE

WORDPRESS WEBSITE

ORIGINAL WEBSITE

PROCESS:

- Stakeholder Interviews

- Research

- User Personas

- Wireframes

- Design

- Development

- Deployment

02: RESEARCH

US DEPT GUTTERS

01: PROBLEM & PROCESS

03: PERSONAS

04: WIREFRAMES

05: PROTOTYPE

The research phase established a shared vision

with the stakeholder and revealed additional

concerns and key call to actions early in the

process.

CONCERNS

-Won’t be easy to update

-Unable to add blog posts

-Low Ranking SEO

-Unprofessional Looking Design

CALL TO ACTION

-On-Site Consultation

02: RESEARCH

US DEPT GUTTERS

01: PROBLEM & PROCESS

03: PERSONAS

04: WIREFRAMES

05: PROTOTYPE

INTERACTIVE EXPERIENCES RESPONSIVE DESIGN

Competitor sites are built statically

with HTML and little CSS. Small design

tweaks encourage users to interact

and learn more while doing so.

I determined that the ideal customer is

someone interacting on their cell

phone and wanted to make sure the

mobile design functioned as well as the

desktop version.

Competitor research helped identify key

design improvements that would increase

customer time on page.

02: RESEARCH

US DEPT GUTTERS

01: PROBLEM & PROCESS

03: PERSONAS

04: WIREFRAMES

05: PROTOTYPE I wrote proto-personas to help us stay anchored on the users and avoid scope creep.

Based on research I identified

the 3 main site users.

USER #1 USER #2 USER #3

For each proto-persona I

identified the

information they need to

find easily.

#2 MARK MGMT

He works for a property

management company in Summit

County and is interested in hiring

you as a sub-contractor.

NEEDS TO ACCOMPLISH

- Finding social proof

- Contact Info

NEEDS TO FEEL

Professional demeanor – That if

contracted he can send you to a job site

with no supervision.

CONSIDERATIONS

This is your ideal client and he needs to

be the focus behind every design and

content decision.

02: RESEARCH

US DEPT GUTTERS

01: PROBLEM & PROCESS

03: PERSONAS

04: WIREFRAMES

05: PROTOTYPE

Wireframes helped define key content and

the call to action.

USER 1 – Current User

Scheduling an On Site

Consultation

USER 2 – Ideal User

To find proof of happy

past cystomers.

02: RESEARCH

US DEPT GUTTERS

01: PROBLEM & PROCESS

03: PERSONAS

04: WIREFRAMES

05: PROTOTYPE

High fidelity screens established a realistic experience to encourage useful stakeholder feedback

LESSONS

This was a really easy and quick

project since I was given full creative

control and the copy was provided.

We discussed future projects to

market this business and grow it’s

footprint. Focusing on creating

content to educate the consumer.

Defining goals and users early in the

process allowed us to design with a

plan and complete the project before

the deadline.

US DEPT OF GUTTERS

BRAND GUIDELINES

MOOD

BOARD

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BLACK WHITE GRAY

CONTACT ME

If you think I’d be a good fit for

your next project please email me,

I’d love to chat.

ac8et5@r.postjobfree.com

MY PORTFOLIO:

CrystaldeBoer.com/My-Work

CrystaldeBoer.com/Blog

LinkedIn.com/in/CrystaldeBoer

SOCIAL MEDIA:

Instagram.com/crystaldeboer/

YouTube.com/user/CrystaldeBoer

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