My background consists of over 20 years’ experience in retail management, sales, customer service, operations and visual merchandising. I have the proven ability to provide leadership, ideas, and inspiration for major retailers and for my clients. It is my goal to be a highly effective and creative member of a well-cultured organization by bringing productivity, efficiency, teamwork and passion to the success of that company.
Demonstrate the ability to build customer relationships and provide exceptional follow through
Proven ability to take initiative in completing projects with exceptional quality and detail
Full understanding of specialty retail including business development, visual merchandising and store operations
Ability to drive sales, motivate others as well as focus on developing personal clientele to achieve maximum store results
Experienced in building and managing a team
Strong organizational and budget management skills
Communicator, problem solver and team leader who encourages a collaborative work ethic
Proficient in Word, Excel, Outlook and marketing development, including social media
diptyque Paris, Beverly Hills, California 2014- 2018
Responsible for overseeing all aspects of a Million- dollar flagship store: operations: marketing, payroll, merchandising, inventory, hiring, recruiting, and training employees, weekly, monthly and year end reporting, ordering stock and HR issues.
Exceeded yearly sales goals for 2015 by 6%, 2016 by 14% and 30% compared to LY, 2017 by 18% and 35% compared to LY.
Demonstrated leadership with selling staff by playing an active role on the selling floor.
Evaluated store sales and payroll goals on a daily basis using payroll reports and tools; making scheduling adjustments to meet business needs.
Executed long term store business plans to drives KPI results and maximize business opportunities to include CRM and Loyalty.
Effectively coached and motivate employees to performance excellence and fosters a team environment focused on group success.
Planned and implement successful off site and in store events to generate retail and ensure repeat business.
Consistently exceeded annual goals in key metrics, such as profit, sales, employee retention, and customer service.
Held associates accountable to meeting objectives, compliance and goals through continual awareness of progress and follow up.
Built strong relationships with local businesses, hotels, talent agencies, real estate offices and Beverly Hills chamber of commerce.
Personal Shopping Department Manager
Loehmann’s, Beverly Hills, California 2010- 2014
Personally, generated over $2million dollars in sales the first year of employment in a $25 million flagship store.
Provided a personalized shopping experience for all customers through individual attention along with knowledge of products.
Served as a coach and role model to the store teams by providing constructive feedback and demonstrating leadership.
Responsible for the achievement of all Key Performance Indicators relating to customer experience: Conversion, UPT and ATV
Implemented client book, managed schedules, and updated calendars, phone and e-mailed correspondence with clients to ensure repeat business, encouraging feedback to enhance further customized service.
Executed and produced private events by utilizing my personal client base of over 600 that promoted sales.
Managed customer service issues to ensure satisfied customers and repeat business.
New York, NY & Los Angeles, California 2008-2010
Provided all styling needs: pulled looks, adjusting clothing for proper fit of models and celebrities for up and coming designer iijin: spring/ fall 2012 and 2013 catalogs and key shows for LA Fashion week.
Partnered with the Designer, Creative Director & Photographer to create looks for iijin catalog shoots.
Visual installations, styling and merchandising execution for high-end companies such as Brooks Brothers Beverly Hills and Sue Devitt Beauty unique to the Limelight Marketplace.
Shopped and styled for various clients, home décor, wardrobes and beauty needs.
Organized and help plan off sight events for Sue Devitt Beauty partnering with retailers such as Tracy Reese, Ellie Tahari and St John.
Bloomingdales, San Francisco California 2007-2008
Managed all Cosmetics, Accessory and RTW visual merchandising standards in a $120 million fashion flagship store.
Partner with merchandise managers, plan and execute floor moves, merchandise placement and sales promotion set-up.
Executed core visual standards and techniques that ensured an exciting store environment and merchandise presentations which generated sales.
Collaborated with vendors and designers on the creation and presentation of their shops within store.
Conceived, designed, and directed special in-store charitable events, including a public appearance by Elizabeth Hurley for Estee Lauder to generate sales and awareness for Breast Cancer research.
Partnered with corporate visual on Prototyping new seasonal trims including fixture packages, fashion trends, shop concepts that attracted customers and helped drive sales.
Visual Merchandising Manager
Robinsons-May/Macys, Southern California 1991-2007
Held Visual Merchandising Manager positions in multiple flagship stores throughout Southern California.
Directed and assisted in merchandise shops set up, holiday installation and all floor moves in every area of business.
Accomplished staff results by communicating job expectations; planning, monitoring, and appraising job results, while coaching and counseling employees.
Created, styled and photographed looks for the interior and window mannequins for all company directives that reinforce the fashion trends.
Partnered with Regional VP, Visual VP and Store Manager to make effective visual merchandising decisions based on business.
Hand-picked by corporate office as lead fashion stylist to manage and mentor all new internal visual merchandisers companywide.
Managed and trained a staff of six in the execution of store presentation, fashion styling, marketing events, and customer service. Promoted three associates into visual management positions.
Traveled companywide to install and direct all visual presentations/fixture layouts within all RTW departments.
Built partnership with corporate visual office and outside vendors on the placement of fixture packages and shop concepts.
References upon Request