MANASA VEERABALLI

Irving, TX ***** ac87ap@r.postjobfree.com 832-***-****

PROFESSIONAL SUMMARY

* **** ***** ** ***** IT experience in design, development and implementation of Data Analysis, visualizations and web applications in various verticals such as Financial, Health Care, Retail, and Banking

EDUCATION

MS – Quantitative Methods and Management Sciences (Business Analysis) May ‘19

-Texas A&M University GPA:3.8/4.0

Relevant Courses

•Applied Business Research

•Applied Decision Modeling

•Statistical Methods

•Advanced Analytics

•Database Management

•Data Warehousing

Bachelor of Technology in Information Technology Apr ’12

- Jawaharlal Technological University Hyderabad, India GAP: 3.7/4.0

TOOLS & SKILLS

-BI TOOLS: Tableau, Google Analytics

-Expert in database: SQL Server, DB2.

-Languages: C, C++, Java, PHP, HTML, Java Script, R, Python.

-Others: Business Objects, Adobe Suite (Illustrator, InDesign, Photoshop, Flash, Dreamweaver), Microsoft office.

WORK & PROJECT EXPERIENCE

Cyient Tableau developer/Data Analyst Jan ’15 – Oct ’16

As infotech changed brand name to Cyient: Created Defined Tableau style guide document including font size, typefaces, dashboard layout size, layout templates, standard color palettes, graph types etc. Transferred CYIENT Brand color palette to tableau through preference.tps file to be used across organization as part of COE standards.

Analyzed the influence of SMO and SMM traffic and visualized the analysis with tableau and info graphics.

Developed KPI to monitor SMM and SMO budget and decreased spending cost by 17%.

Imazzle Advertising Pvt.Ltd Tableau/Web Developer May ’12 – Dec ’14

Lead UI/UX website designer for a fast-paced design firm, Created an average of four minor websites or one major website per month

Handled all composition, color, illustration, typography, graphics, and branding for client projects. Turned inn projects an average of 5% faster than targets.

Analyzing website's traffic trends like Daily visits, Daily Unique visits, Daily Downloads, Page Views per Visitor, Time on Page per Visitor

Developed strategies to target new business opportunities that resulted in a 29% growth in revenue.

Developed account specific reporting packages for clients to track their SEO & SMO Trends

Development of Key Performance Indicators (KPI) dashboards that provides employee productivity, organizational growth etc.

Research Project – Texas A&M University Sep ‘17 - Dec ‘17

Work with Professor Lirong Liu on - Deaths due to open bore wells

Bores which yielded water and afterwards got depleted are left uncovered. A suitably strong cap of bright color to cover the mouth of the bore will avoid such accidents.

Analyzed root causes of the accidents and came up with certain measures to avoid them. The second research on rescue systems and found failure rate of rescue operations are high compared to the success rate. Then tried to find out the reasons of the failures in rescue operations and also suggested with some enhancements to present systems.

After presenting it in the university sent this project to India to local leaders and government officers, they can use it for their improvements.

Research Project - Texas A&M University Jan ‘18 – May’18

Work with Professor Son Bui with the research ‘Factors Affecting Consumer’s Intention to Use a Mobile Coupon’.

Conducted survey to get data for research analyze.

Lead a team to design the research and propose hypothesis.

Applied regression and excel data visualization.

Research Project - Texas A&M University Jan ‘19 - Present

Work with Professor Son Bui with the research ‘Drivers of Bitcoin Price’

Web scraping with ‘R’ to get live data for research analyze.

To analyze selected variables Time series methodology is used to determine the causal relationship between the variables and bitcoin price.

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