Communications Professional

Charles J. Hartley, MBA, MA

*******.*********@*****.*** Linkedin.com/in/charleshartleypr/

Davidson, NC 28036 973-***-****

HIGH-TECH MEDIA RELATIONS PROFESSIONAL -- EDITOR AND WRITER

High-tech media relations professional with proven ability to create high-impact, award-winning strategic communications programs that generate mass media coverage in top-tier mass media outlets such as the Wall Street Journal, New York Times, Financial Times, CNBC, CNN, Forbes, Fortune, Business Insider, Bloomberg, Reuters, Washington Post, San Jose Mercury News, and San Francisco Chronicle.

Expertise in creating compelling and easy-to-understand storylines focused on high-tech markets and technologies such as blockchain, artificial intelligence, Internet of Things, digital transformation, data analytics, cybersecurity, semiconductors, aerospace and defense, cloud computing, smartphones, digital voice assistants, wearable devices, video, broadcast, and advertising.

Experienced with amplifying mass media coverage on social media channels that help create business leads, drive revenue generation, and enhance brand positioning.

CORE COMPETENCIES

Strategic Communications Planning and Execution Translating Complex Technical Subjects Into Compelling and Easy-to-Understand Storylines News Releases Byline Articles Executive Media Training and Messaging Social Media Amplification Writer and Editor Pitching Press Tours

SELECTED ACCOMPLISHMENTS

Wrote and edited more than 200 news releases that generated over 3,000 news clips in more than 200 mass media outlets.

Wrote and edited nearly 1,000 published articles.

Led communications programs for more than 40 trade shows.

Led media training sessions for more than 30 corporate executives.

Organized and executed more than a dozen press tours.

PROFESSIONAL EXPERIENCE

Free-Lance Communications Professional September 2018 - present

Charlotte, North Carolina area

Wrote and edited public relations plan for Charlotte-based marketing agency

Wrote and made media relations presentation to International Association of Business Communications – Charlotte Chapter

Wrote and edited article on media relations published in Communications World

Wrote and edited news release, byline article, and blog content for Charlotte advertising agency

Wrote and edited feature article for North Carolina-based university publication

Wrote and edited survey questions for Charlotte-based financial services company

Wrote and edited article on insurance industry for consulting company

Wrote and edited speech for CEO of Charlotte-based company

Conducted extensive research in Charlotte-area business market

Accenture, Florham Park, NJ 2007 – 2018

Communications Manager, Media and Analyst Relations

Led global media and analyst relations communications programs for High-Tech Operating Group. Researched, wrote and pitched news releases, opinion articles, and original story ideas. Led media and industry analyst relations programs at conferences and trade shows.

Wrote and pitched news releases that landed coverage in top-tier media outlets including the Wall Street Journal, New York Times, and Financial Times.

Wrote opinion articles that landed publication in Fortune and Forbes.

Won Accenture awards for quantity and quality of mass media coverage generated.

Created highly successful “Stories to Watch” story ideas that generated top-tier business mass media coverage such as Wal Street Journal, New York Times, Reuters, and Investor’s Business Daily.

Won Accenture’s highest annual performance rating for quantity and quality of mass media coverage generated.

Created highly successful “Stories to Watch” story ideas that generated top-tier business mass media coverage such as Wal Street Journal, New York Times, Reuters, and Investor’s Business Daily.

Won Accenture’s highest annual performance rating for quantity and quality of mass media coverage generated.

Agere Systems, Allentown, PA 2000 – 2007

Senior Manager/Manager, Media and Analyst Relations

Led media and analyst relations communications programs for semiconductor business.

Landed mass media coverage in major outlets including the Wall Street Journal.

Wrote speech delivered by executive at industry conference.

Won Public Relations All-Star Award: senior vice president high-performance award.

Won Sales Excellence Council Award for outstanding mass media relations support.

EDUCATION

Master of Business Administration, Rutgers University

Master of Arts in Journalism, The American University

Bachelor of Arts, English and Communications, Wake Forest University

ASSOCIATIONS

Board Member, Vice President of Communications, International Association of Business Communicators, Charlotte, N.C. Chapter

Member, Public Relations Society of America, Charlotte, N.C. Chapter

ARTICLES PUBLISHED IN (SAMPLE LIST):

Fortune, Forbes, Business Week, The Chronicle of Higher Education, Los Angeles Times, EE Times, Aviation Week, This Week in Consumer Electronics, Broadcasting and Cable, IoTEvolution, Wireless Week, CIO Asia, Multichannel News, Communications World

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