Sales Marketing

HETAL SHAH

Cell: 978-***-**** E-mail: **************@*****.***

SUMMARY

• Highly focused and quality driven professional with over nine years of cross-functional experience in merchandise planning, purchasing and operations

• Global leadership experience in retail planning, buying and sourcing strategy, inventory planning and analysis for apparel, e-commerce, wholesale and import/export manufacturing industries

• Demonstrated successful execution of organization goals and objectives, strong communication, presentation and relationship building skills

• MBA at University of Colorado, MS in Apparel Production Merchandising & Marketing at School of Fashion Technology

EXPERIENCE

ROCKMOUNT RANCH WEAR Denver, CO

Senior Manager, Planning & Operations Sept 2016 – March 2018

• Worked closely with the CEO to set up new KPI’s and managed merchandise financial budgets for all the business verticals, based on forecasted revenues, gross margin rate and expenses to meet companies expected 20% yearly growth objective

• Created reports that included sales analysis recap, forecasted inventory levels, replenishment modules and markdown strategies on a weekly basis; Presented results to CEO in monthly forecast meetings to maximize inventory turn of 0.3

(2017)

• Strategized and managed product performance to meet orders and sales numbers on a quarterly basis; Managed in & pre- seasonal product performance analysis, open-to-buy, and EOL control processes and suggested course corrections to ensure appropriate stock-to-sales ratio among various categories

• Created a business case to introduce new portfolio of products by performing competitive and marketing research; Completed due diligence on global vendor selection, finalized designs of product and packaging to ensure timely delivery of the products to the store & warehouse; Successfully executed the business case that led to an increased sale of 10% of the children’s clothing & accessory category at the company

• Input & processed daily orders (online, wholesale & store), established, maintained and built strong relationships with vendors, sales, warehouse team & 3PL to guarantee fulfillment of orders

• Negotiated new prices and shipment lead times on existing and future buying contracts with global suppliers from India, Europe and Japan leading to a savings of $100K

• Attended trade shows at WESA Market @ Denver, Magic @ Las Vegas & Dallas Market that led to an increase in revenues from the wholesale channel by 15%; Developed new wholesale accounts & maintained existing accounts (international & domestic)

• Coordinate with marketing department for updating of new items on the website and inputting the forecast of fast sellers, managing budgets and promotion offers leading to an increase in overall orders by 10%; Managed marketing and website agency to create a new website with customer buying experience leading to an improved cart conversion of 15%; Led the e-commerce marketing strategy to deliver sales targets across various digital tactics V.M. SOLUTIONS Mumbai, India

Co-Founder April 2009 – Feb 2013

Selected Client Projects:

• Advised an early stage e-commerce company (www.fashlimited.com) focusing on clutches, bags and makeup products to expand the firm from a yearly turnover of $10K to $1.2M o Devised a strategy of diversifying and growing new products to the existing portfolio of products; SKU count grew from 25 to 350 since joining the company and sales expanded with new e-commerce partners o Improved the supply chain by working on drop ship model with Amazon (3PL) and using new warehouses to optimize inventory management; Negotiated various supplier contracts with Chinese manufacturers and global shipping companies to lower costs on both pricing and shipping to margin improvements of 15-20% o Developed comprehensive annual sales plan, strategic product portfolio expansion plan and executed the plan to exceed the goals of the firm for four years

o Built financial models and other ad-hoc analysis to recommend new product mix and prices, implement cost reduction, perform inventory and forecasting analysis o Facilitated hiring and growing the team to include merchandise buyers, marketing analysts and business analysts

• Increased gross revenues by 20% and improved COGS margin by 5% for two major retail clients: Status & Maanyavar

o Made buying recommendations for diversified merchandise brands based on historical data analysis, procurement and stock analysis

o Conducted comprehensive sales, stock, seasonal trend and underperformance analysis and recommended actions to capitalize on missed opportunities

o Trained management and staff of the product knowledge & company background o Led marketing and sales teams while developing the portfolio of sales and providing direction for the team to utilize competitive analysis to achieve sales target and other KPI’s GAS JEANS PVT LTD Mumbai, India

Manager, Buying & Planning Jan 2008 - April 2009

• Led cross-functional and product merchandising teams to maintain OTB, perform sales analysis & execute retail and wholesale buying

• Pre-season inventory replenishment strategies, forecasted product needs and reviewed historical data; Diligently managed vendor relations and coordinated with the design teams to ensure on-time delivery of merchandise

• Led the pricing strategy of the merchandise products & executed cost negotiations with suppliers

• Calculated price breakdowns, discounts, freight charges prior to generating and processed purchase orders to resolve invoicing discrepancies

• Supervised regional marketing campaigns for current product launches, contests, commissions & GWP campaigns across pan India stores

• Designed and developed new visual merchandising campaigns while determining appropriate floor space needs for each product category to allocate shelf space

• Researched GAS stores and competitive stores to strategize and enrich the current portfolio mix of merchandise products by fashion trends, quality & price

SHREEJI EXIM, A. P. INDUSTRIES INC, BIRDY FASHION Mumbai, India Assistant Buyer April 2003 - May 2006

• Assisted Senior Buyer in designing and manufacturing apparel & home furnishing products in export houses to supply merchandise to various global clients: Forever21, NEXT, Bed Bath & Beyond, H&M, and Miss Sixty; Performed quality assurance & verified export documentation

EDUCATION

UNIVERSITY OF COLORADO Denver, CO

Master of Business Administration July 2016

SCHOOL OF FASHION TECHNOLOGY Pune, India

Masters in Apparel Production Merchandising and Marketing Jan 2008 UNIVERSITY OF MUMBAI Mumbai, India

Bachelors of Commerce, Economics & Business April 2003

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