Analyst Marketing

ROBERT HE

469-***-**** • ******.**.***@*****.***

EDUCATION

Dartmouth College, Hanover, NH June 2018

Bachelor of Arts, Major in Economics: Minor in Chinese GPA 3.74/4.00 – cum laude

Relevant Coursework: Financial Intermediaries and Markets, Theory of Finance, Principles of Marketing, Discrete Probability and Statistical Inference, Econometrics, Multivariable Calculus, Introduction to Programming and Computing St. Mark’s School of Texas, Dallas, TX May 2014

SAT: 2380: Critical Reading - 780, Math - 800, Writing – 800 WORK EXPERIENCE

Steer Partners, Boston, Massachusetts September 2018-December 2018 Research Analyst

• Conducted primary research at consulting firm in areas of transaction support and growth strategy

• Designed surveys and performed phone-based industry research on companies for potential acquisition

• Summarized findings and data into understandable tables, graphs, and reports Legendary Applied Analytics, Boston, Massachusetts March 2017-June 2017 Services Intern

• Set-up and monitored marketing campaign performances across social platforms on Facebook, Twitter, and Google Adwords for Legendary Entertainment movies as well as other groups

• Created digital campaigns for over 10 movies by building specific ad groups based on audience segmentation using Legendary’s data analytics platform

• Prepared follow-up calls, decks, and other communications with clients that summarized results of campaigns using metrics such as Impressions, Click-through-rate (CTR), Cost-per-action (CPA) USUM Investment, Beijing, China June 2015-August 2015 Summer Investment Analyst

• Conducted market research and created company briefs on mid-tier mining companies in Africa

• Built, modified, and utilized financial models for discounted cash flow valuations Dartmouth Green Corps, Hanover, NH March 2015-November 2017 Caller Associate

• Reached out to Dartmouth alumni for donations to the Dartmouth College Fund and updated them with current news about Dartmouth

• Raised over $1000 of alumni donations

ADDITIONAL ACTIVITIES

Dartmouth International Business Council April 2015-June 2018 Head of Asian Markets Group

• Gave presentations to campus about international business and global trade, such as the impact of the ivory trade in Africa and Asia

• Helped organize lectures and panels with professors and guest speakers SKILLS & INTERESTS

Technical: PowerPoint, Excel, Python, R, Stata, MATLAB Interests and Activities: Sigma Phi Epsilon Fraternity (Secretary), Ultimate Frisbee, Dartmouth Endurance Running Team, Fantasy Football and Basketball, Pond Hockey

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