Director of Data Governance
Resume:
William Sean Burrow
San Diego CA 92128
********@*****.*** {C} 206-***-****
Objective
To lead a ‘best in class’ data organization (analysts, engineers and architects) solving complex business problems and drive strategy. Recognized for bringing a passion for complex problem solving, paving a path to clarity and an improvement to the ‘bottom line’.
Experience
Petco
May 2018 –Present - SAN DIEGO CA –DIRECTOR MDM & GOVERNANCE
Master Data Management, CRM Database and Data governance – Managed the strategic vision for MDM and CRM data-ecosystem at Petco, a multi-service and data touch point product. In strategic parallel, I architected and cultivated an organization for Data Governance (process, technology, organizational alignment and roadmap).
Key Accomplishments
Defined ‘success’ and drove organizational alignment, and roadmap to solution data quality issues within organization.
Managed team of Analysts to identify metrics and build KPIs (via SQL and Tableau dashboarding).
Identified sources of dirty data and worked cross functionally to improve user experience flows to correct.
Implemented Data Append / Hygiene processes – manage data vendor, articulate ROI and manage strategy.
Pioneered Data Change Control management process ensuring upstream changes are inline with downstream data quality needs.
Intuit
NOVEMBER 2015 – May 2018 - SAN DIEGO CA - SR. MANAGER, ANALYTICS
Account Authentication / New Customer Analytics – Created, developed and lead an analytics discipline for funnel conversion and strategy resulting in increased monetization and decreasing customer friction points for all Intuit’s consumer and small business products.
Key Accomplishments
Developed a team (Data Engineers / Sr. Analysts) charged with developing analytical architecture (all KPIs, logic, data pipelines, visuals and dashboard automation) to monitor and improve top-funnel conversion for Intuit products from multiple sources and platforms (mobile, web, desktop). Manage budget, Agile sprint cycles, and managing prioritization and request assignment to team members.
Strategically anticipate future business intelligence needs, placing the organization in a position to make rapid data-driven decisions when urgency mattered most. Ex championed A/B testing platform design and execution and validated post-execution ROI.
Processed insights and proposed strategy to VP level leadership to maximize funnel conversation to Intuit product owners (TurboTax, Quickbooks & Mint)
Managed data as a product: including data governance, best practice, and consumption for the greater organization with a high degree of reliability.
Championed & managed analytics surfacing optimal authentication channel. This analysis drove multi-year strategy thus improving funnel conversion 10%ppt– $30M in funnel conversion improvements annually.
Amazon.com
April 2012 – November 2015 - Seattle WA - SR. Business Analyst
PrimeNow – Chosen to manage BI needs for Amazon's new PrimeNow (one hour delivery service) specifically local depth and breadth of Selection in each local city, and in-stock performance of inventory. Created Selection/Inventory algorithms to optimize breadth and depth of inventory selection at all PrimeNow local markets.
Key Accomplishments
Developed extensive ‘Deadwood’ logic to identify at day 90 which inventory is no longer valuable to carry and worked with business on how to eliminate by cubic capacity and the selection with which to replace it. Result saw a 5% increase in sales penetration one week after implementation.
Sole analyst developing key In-Stock and Selection KPIs, and dynamic reporting dashboards allowing my internal customer base more flexible tools to support the needs of the business.
Created model identifying healthy inventory levels for every specific item PrimeNow in 15 distinct markets. Surfaced to the business inventory we didn’t carry enough to meet demand or carried too much. Resulted in right-sizing warehouses over capacity not needing to build more warehouses.
EXTERNAL FULFILLMENT – Sole Business Analyst / BIE supporting three key functional roles in Amazon’s Operations organization - (Dropship / Vendor Flex / 3PL).
Key Accomplishments
Independently audited and re-built all pre-existing manually generated reports into fully automated and actionable reports (creating new metrics the organization had desired but was previously unable to create) using Amazon’s internal ETL/XML tools (MEGA).
Created analysis that identified and implemented regional Air-Method shipping standard to which Dropship’s vendors are currently held. Once corrected, the result saved in ‘would be’ air-shipments that went ground method, resulting in $2.5MM savings annually.
Created data models that identify vendors that would be profitable Vendor Flex candidates, potentially saving Amazon the cubic capacity of 0.5 fulfillment center and $13MM in-inbound shipping costs in 2014.
OnStar
September 2006 - April 2012 – Detroit MI – Manager, Analytics
Service Retention – The OnStar service is free for one year on all new GM vehicles. Retaining these customers is the number one driver to OnStar’s profitability (currently 6 million paying subscribers). Brought forth to senior management actionable insights within the data; create awareness; proposed and prioritized actions based on the most impactful opportunities.
Key Accomplishments
Promoted to lead a team of four analysts, demonstrating a deep understanding of the needs and priorities of the business. Measured effectiveness of marketing initiatives designed to improve retention of the service and mitigate defection of paying customers.
Identified opportunity in the subscriber lifecycle to make better use of the Outbound Calling channel resulting in a .3%ppt retention lift (approximately $1.2M in incremental annual revenue)
Provided analytical support to achieve the highest service retention rates ever. During the recession, identified pockets of subscribers to reduce the loss of retention rates to only 5% while other similar service based companies experienced losses closer to 10%.
Education
Oakland University – B.S. Management Information Systems–Cum Laude
Rochester MI –– 1996- 2000
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