Search Engine Marketing Analyst
Resume:
EUGENE FORTUNO
*** ********** **, ******* *****, Cavite
ac82g7@r.postjobfree.com
OBJECTIVE
Search Engine Marketing Analyst with expertise in optimizing pay-per-click campaigns for Google and Bing using various optimization techniques to meet our client’s business goal.
EXPERIENCE
Process Executive - SEM Analyst Personiv
NOVEMBER 2015 – PRESENT
• Optimizing underperforming accounts for Google and Bing that doesn’t hit the target conversion.
• Looking deep into the account to find out what is the problem and make a move from there. Making sure that the account is setup properly from the ad groups breakdown, to keywords, ads and landing page relevancy.
• Analyzing keywords search query to determine new negative keywords that should be added.
• Adding necessary ad extension.
• Striving to get the highest quality score possible at all time to spend less and gain more ROI for our clients.
• Building new PPC campaigns for Google and Bing.
HIGHLIGHTS
Search Engine Marketing/PPC
Kenshoo
Web Designing (HTML & CSS)
Proficient in MS Office Applications
Adobe Photoshop
Google Ads Fundamentals Certified
Google Ads Search Certified
EDUCATION
Information Technology Lyceum of the Philippines University – Cavite Campus
2009 – 2013
Governor Ferrer Memorial National High School
2005 - 2009
PERSONAL DATA
Date of Birth: May 29, 1993
Place of Birth: Dasmarinas Cavite
Gender: Male
Status: Single
Height: 5’4”
Citizenship: Filipino
REFERENCE
EUNICE SANTOS
Supervisor Personiv
MARCO PACO
Former Web Developer Personiv
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