Search Engine Marketing Analyst

EUGENE FORTUNO

*** ********** **, ******* *****, Cavite

091********

*******.******@*****.***

OBJECTIVE

Search Engine Marketing Analyst with expertise in optimizing pay-per-click campaigns for Google and Bing using various optimization techniques to meet our client’s business goal.

EXPERIENCE

Process Executive - SEM Analyst Personiv

NOVEMBER 2015 – PRESENT

• Optimizing underperforming accounts for Google and Bing that doesn’t hit the target conversion.

• Looking deep into the account to find out what is the problem and make a move from there. Making sure that the account is setup properly from the ad groups breakdown, to keywords, ads and landing page relevancy.

• Analyzing keywords search query to determine new negative keywords that should be added.

• Adding necessary ad extension.

• Striving to get the highest quality score possible at all time to spend less and gain more ROI for our clients.

• Building new PPC campaigns for Google and Bing.

HIGHLIGHTS

Search Engine Marketing/PPC

Kenshoo

Web Designing (HTML & CSS)

Proficient in MS Office Applications

Adobe Photoshop

Google Ads Fundamentals Certified

Google Ads Search Certified

EDUCATION

Information Technology Lyceum of the Philippines University – Cavite Campus

2009 – 2013

Governor Ferrer Memorial National High School

2005 - 2009

PERSONAL DATA

Date of Birth: May 29, 1993

Place of Birth: Dasmarinas Cavite

Gender: Male

Status: Single

Height: 5’4”

Citizenship: Filipino

REFERENCE

EUNICE SANTOS

Supervisor Personiv

+639*********

MARCO PACO

Former Web Developer Personiv

+639*********

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