Tracie Watkins

Matteson, IL *****

ac7ymg@r.postjobfree.com

708-***-****

Professional Digital Strategist with experience in frontend development and digital design Work Experience

Senior Digital Strategist

Sandstorm Design - Chicago, IL

May 2018 to Present

Responsible for managing and proposing digital strategy to agency clients, and partner closely with the agency’s account, creative and technical teams to define and execute the needs of client projects within a fast-paced, Agile based environment.

• Worked with various teams in developing and presenting overall digital solutions to existing and new business clients on technical projects up to $1MM.

• Released various website and digital apps successfully within the first few months

• Conduct strategic studies and provide analytical solutions to support key site development initiatives

(competitive and audience analysis, prioritization exercises, business case support).

• Understanding of web analytics, technical key insights and assess its impact on site performance and client business objectives.

• Provide ongoing updates to project team and junior strategists of industry trends, issues, site features and best practices.

• Responsible for the formation of project budgets, schedules, and risk assessments

• Responsible for task assignments, scheduling, budget reporting both for the clients and internal.

• Daily usage of Trello, Basecamp, Google Drive, Forecast and other tools to manage projects; may assist in frontend development or creative as the needs arise. Front-End Developer

ELCA - Chicago, IL

September 2012 to June 2018

e-Marketing Strategist

• Responsible for email campaigns strategy, creation, scheduling, testing and launching.

• Hand-code emails for 90% of the marketing communication emails reaching up to 500,000+ users.

• Conduct post-campaign data analysis, extract/monitor data and conversion rates.

• Utilizing social networks and other channels to promote and track experiences as related to a campaign.

Frontend Developer and Designer

• Development of responsive websites, email, apps, video and campaigns for social media.

• UX/UI design development; create wireframes and prototypes to sell / implement an idea;

• Implemented changes increased site visitors by 30% within first 6 months.

• Flexible utilization with both open source and enterprise-level content management systems

(Sitecore, Luminate, Blackbaud, WordPress)

• Collaborate with all areas of the organization when assisting with larger organizational projects. Assistant Web Manager, Senior Web Developer

ELCA - Chicago, IL

2007 to 2012

• Assisted the web manager with projects, staff deliverables and scheduling; also, to define project requirements.

• Worked on development team to implementation of several enterprise-level content management systems; designed web apps; ASP.NET environment.

• Developing graphics, user interfaces, websites and Flash animation

• Designed marketing collateral as needed (print, presentations, promotional, brochures). Senior Graphic Designer

A.T. KEARNEY, INC - Chicago, IL

2000 to 2005

Senior Desogner: 2000-2005

• Designed and coordinated marketing and in-house production projects for consultants worldwide.

• Assisted in the management of production team; tracked incoming projects, assigned designers, and ensured on-time delivery.

• Responsible for design both print and web; html email and email surveys in Outlook; Developer for website, intranet and email.

• Worked and consulted with clients on their project needs

• Trained junior level designers and Onboarding of new hires. Production Designer: 1994 - 2000

• Top-ranked production department within the global organization for creativity, speed and efficiency.

• Built online microsites, surveys, presentations and various print marketing collateral.

• Assisted in the inspection of proofs, print specifications, budget maintenance and final print quality. ADDITIONAL ASSIGNMENTS / PROJECT MANAGEMENT

BHI Design Agency, Palos Heights

• Responsible for developing, enhancing print and graphic design projects; Web designer for various clients.

BVK Agency, Milwaukee

• Worked on web projects as assigned within Sitecore. Some html email implementation in Salesforce and Sitecore’s marketing program.

Abelson-Taylor Advertising Agency, Chicago

• Responsible for the production of print designs and layouts for client presentations, annual reports, brochures, etc. Assisted in creating a better in-house flow for the production team from project intake to delivery.

Mutual Trust Financial Group, Oakbrook

• Responsible for design, graphics and interactive applications for print and promotional collateral and publications. Assisted in the redesign of company's public-facing website and intranet. Jones Lang LaSalle, Chicago

• Create designs and layouts for reports, presentations and proposals as presented to customers & clients..

Education

B.A.

University of Iowa - Iowa City, IA

1993

Skills

HTML, FLASH (5 years), WORDPRESS (6 years), CSS (7 years), Adobe Creative Suite (7 years), Digital Marketing, Adobe Creative Cloud, Strategy

Links

http://Www.bdfllc.com

http://Www.blackchicagotoday.com

http://Www.caringcomm.com

http://Www.elca.org

http://Www.slowrollchicago.org

http://www.DesignWithTee.com

Additional Information

WHO AM I

• Self-motivated project manager; process driven with the ability to meet tight deadlines.

• Well-versed in email strategy and development; including design, analytics and scheduling

• A senior-level Designer/developer with expertise in front-end web development, digital design, and creative production.

• Organized, multi-tasker in fast-paced, high-pressure "get-it-done" environments

• Excellent interpersonal, communication skills; liaison between business, creative and technical users. PROFESSIONAL SKILLS

• Project management tools and spreadsheets

• Programming: HTML, CSS3, JavaScript

• Bootstrap, Dreamweaver, Illustrator, Photoshop, InDesign, Flash, Axure, AngularJS, Google UA, Quark Express, Sitecore, Blackbaud, Trello, MS Office products, CRM, CSM, WordPress

• Certified Sitecore developer, WordPress developer, Blackbaud Integrated Systems

• Microsoft Office: PowerPoint, Excel, Word, Outlook, Project

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