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Food Safety Social Media

East Orange, New Jersey, United States
December 07, 2018

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Bloomfield, NJ ***** 917-***-****


Brand Positioning Content Marketing Strategy Corporate Media Relations Crisis Management

Strategic thinker adept at developing communications programs designed to change perceptions and influence behavior. Career built on developing effective, integrated campaigns and thought leadership positioning using a variety of creative approaches including content/social/digital tools. Calm under pressure while being quick to anticipate and respond to crises and issues. Well-versed in internal communications strategies, channels and content. Comfortable working with C-level executives on corporate visibility and extensive success in placing interviews in the NY Times, WSJ, Fortune, Forbes, CNBC and other top tier media. Develop and present seminars on crisis management, media relations and effective writing for PR industry professionals.

Strategic Planning Public Affairs Campaigns Social Media Media Trainer Writing Coach


Contract Communications Consultant/Writer 7/2016 - Present


Develop feature stories and other content for the University website.

Develop and write feature stories on research projects and other key initiatives of the College of Engineering & Applied Sciences.

Develop and write marketing brochures.

Edit key communications.


Develop marketing content, update crisis communications plan, including data security and ransomware response, consult on maximizing the value of data and analytics assets and support other visibility priorities.

Developing key adjustments to crisis anticipation and response.

Develop Strategy and Content for launch of new global initiative.

Developing and writing materials to support the Quest Global Markets Team launch of a new global initiative.

Developing and conducting executive message training for the new initiative.

Consulting on data privacy and security.

MEDIDATA, New York City, NY

Lead communications on sensitive issues, consult on maximizing the value of data and analytics assets and support other visibility priorities.

Led response to critical sensitive legal issue regarding competitive practices.

Consulted on data content marketing and research initiative.

Gave guidance on effective development and promotion of research products.

Led communications on new healthcare partnerships and products.

ADP (Automatic Data Processing), Roseland, NJ 7/2013 – 7/2016

Senior Director – Corporate Communications

Led Corporate Media Relations working with C-level executives (CEO, CTO, CHRO) to reinforce brand positioning and technology innovation. Served as lead crisis communicator working with global security organization, particularly on data security issues. Handled strategic communications and positioning for ADP Research Institute, including Content Strategy. Supported corporate social responsibility programs, internal communications and supervised executive visibility and awards functions.

Worked on several pieces of major research and related marketing content around trends in retirement plans and savings trends.

Worked with the team that oversaw 401(k) and other retirement benefits on effective messaging, content and promotional strategy.

Launched ADP Workforce Vitality Report quarterly report that has become staple of analyzing dynamics of U.S. labor market among economists and media.

Conceived topic and drove visibility campaign for 1st research ever done on wage garnishments in U.S., drawing business opportunities to relatively unknown part of company’s portfolio.

Guided efforts to reposition company from payroll provider to HR technology leader, resulting in stories like 1 in Fortune entitled “Why You Should Stop Calling ADP a Payroll Vendor”.

Developed and implemented a number of corporate processes such as approving/denying 3rd-party endorsement requests and media response protocols.

Key part of team that developed more secure processes to protect market-moving ADP National Employment Report from premature release and potential legal liability.

COHN & WOLFE, New York, NY 11/2012 – 5/2013

Senior Vice President – Corporate Communications

Tasked with strategic planning and execution while managing team of 10+, including content, digital, social, and media relations.

Drove effort on behalf of Asia Pulp & Paper, transitioning away from issues-based communication to thought leadership around business, including securing 7 bylines in 1-week period.

MWW GROUP, East Rutherford, NJ 3/2011 – 11/2012

Senior Vice President – Public Affairs

Charged with public affairs strategy for clients in finance, food safety, healthcare, and shipping industries. Created thought leadership vehicles for C-level executives, drove media relations, and managed crisis response.

Strategized campaign that helped block SEC regulation on money-market funds, building content and key messages for letter-writing campaign, guiding 3rd-party vendor in developing web capability for supporters seamlessly commenting to SEC/legislators, and developing and managing web content.

Conceived media campaign on new technology improving healthcare hygiene, resulting in new business opportunities in U.S. and with National Health System in UK.

Led two successful media campaigns involving new technology to improve food safety and large diagnostic and genetic testing lab with placements including CNBC,TIME Healthland, USA Today Health, Wall Street Journal.

G&S BUSINESS COMMUNICATIONS (formerly Gibbs & Soell PR), New York, NY 8/2001 – 3/2011

Vice President (2005 - 2011)

Managed, actively, all public relations support for key agency clients. Piloted and mentored account teams of up to 12-15 practitioners. Grew client budgets and developed new business. Trained media techniques to client spokespersons, including C-level, and facilitated key messaging and positioning for new brands and products.

Steered public awareness and communications strategy for Association of Pool & Spa Professionals (APSP), leading to passage of national Pool & Spa Safety Act that was effective without negatively impacting pool and spa industry.

Led or was integral part of business development efforts, resulting in several million dollars in new revenue.

Grew existing client budgets average of 5% per year through upselling enhanced communications tactics.

Managing Supervisor (2001 - 2005)

Charged with retaining and managing anchor client in construction practice. Developed new business.

Kept key construction client, Delta Faucet Company, from leaving agency, saving $600K in annual business and eventually growing to $750K.

Conceived and guided media-relations campaign, introducing Delta Faucets to consumers, including “green” positioning, triggering brand achieving number 1 position in media coverage and supporting 6 straight years of record sales.


Bachelor of Arts (BA), History/minor Communications


Magna cum laude, Phi Alpha Theta, and Alpha Chi Honor Societies

Outstanding Graduate in History

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