Pradeep Ganpat Khutale.

Room No. ****, Floor No.*0, Bldg No. 5

E-Wing, M. G. S. Vasahat, Jerbai Wadia Rd,

Parel Bhoiwada, Mumbai – 400 012.

Tel: 982*******

Email: ac7vxr@r.postjobfree.com

Professional Summary

I have more than 7 years of experience in the field of Digital Marketing. I have knowledge SEO (Search Engine Optimization) and also having good knowledge of SMO (Social Media Optimization), PPC/SEM (Search Engine Marketing) and Online Reputation Management (ORM). Interested in learning, understanding the various online media marketing activities and willingness to explore and experiment with various online techniques.

PROFESSIONAL EXPERIENCE:

iMz Media Solutions PVT LTD. Oct 2017 – Till date

Designation: Sr. SEO Account Analyst

Responsibilities:

Handling Indian & US clients with various brands.

Handled SEO team and guide them, train them.

Taking interviews, Giving & Checking SEO assignment.

Building SEO Strategies & Execution Plan. Prepare SEO Scope of work for the Websites.

Prepare SEO Website Audit Report using SEO tools for Client Pitch.

Analyzing Clients website and websites Inner pages, Gives SEO friendly recommendations.

Website Keyword Analysis with Google Ad words Keyword Tool.

Prepare Ranking and Traffic Benchmark report.

Prepare 1:1 Keyword Mapping for the Website.

Analyzing Competitors websites research & Prepare Competitor Analysis Reports.

Implement Google Analytics - Goal Settings, Tracking, Filters, Funnels etc.

Implement Google Tag Manager - Button Tracking, event tracing, etc.

Google Webmaster Setup and Verification & find out website issues (Crawl Errors, duplicate pages, Mobile usability errors, Submit XML Sitemap, etc.).

Tracking and analysis of web traffic reports, also Prepare meaningful Weekly/Monthly Reports with the help of Google Analytics.

Consult, Implement and Transition the best practices to the new site to ensure that there are no SEO related red flags.

Explaining SEO Scope of work & Monthly SEO report to the Client.

Worked in different types of SEO Software & Tools like Screaming Frog, Moz Bar, XENU, Google Search Console, Google analytic, Google keyword planner, Google Page Speed Insights, Google Mobile-Friendly Testing Tool, Structured Data Testing Tool, Moz Bar Tool, Status Code Checker, Small SEO Tools, GTMetrix Page Speed, Pingdom, Domain Age checker, 301 redirect checker, Backlinkwatch, Disavow links, W3C Validator, etc.

Worked in Online Website Audit Tool like Woorank, Seoptimer, seositecheckup, tools.neilpatel, etc.

Use SEO Addons SEOquake, Redirect Path, Canonical, Mobile/Responsive Web Design Tester, Woorank, Lighthouse, Check My Links, SEO Analysis with Seoptimer, Quick SEO, Roboform, SEO & Website Analysis, SEOpen, tab mix plus, ScreenGrab etc.

SEO Responsibilities:

On-Page Optimization & Technical: Developing and implementing effective ethical/white-hat SEO strategies to improve their overall visibility on the internet.

Keyword Research, Content Optimization

URL Structure Optimization, Internal Linking Optimization,

Create/Update Meta Tags Optimization (Meta Title, Description, Keywords, etc.)

Create/Update Social Media Tags (Open Graph Tag & Twitter Card Tag)

Image Alt Tags Optimization, Heading Tags Optimization,

prepare/Optimized Sitemap (HTML & XML) & Robots.txt, Code to Text Ratio,

Check Status Code Issue, mobile usability/mobile usability

Improve Page loading Time & Page Size, Customized 404 Error

Canonicalization Issue, 301 Redirect, W3C Validation

Off-Page Optimization: Planning and implementing powerful Link Building Strategies to increase visibility on major search engines.

Search Engine Submission, Directory Submission

Blog Directory Submission, Social Bookmarking

Article Submission, Article Bookmarking, Press Release Submission

Blog Commenting & Posting, Forum Commenting

Image Sharing, Document Sharing (PPT, Word & PDF)

Video Optimization & Submission

RSS Submission, Classified Submission, Profile Creations

Questions & Answers, Local Business Listing, RSS Submission

Project Names:

entertainmentstore.in

www.theleatherboutique.in

www.tailorman.com

www.squarefoot.co.in

www.deshapnayen.org

www.growndiamondcorp.com, etc.

Panoramic Holidays Ltd. Jan 2013 – Sep 2017

Designation: Sr. SEO Analyst (SEO, SMO & ORM)

Responsibilities:

Handling more than 6 websites SEO and SMO Responsibilities

Prepare Delivery Report includes detailed On-Page and Off-Page activity on site.

Check Google Analytics and Prepare CSV Report with SEO Traffic (Direct, Social, Referral Traffic, Unique Visitors, Bounce Rate, etc.).

Prepare Weekly & Monthly basis Keyword ranking report (India, US & UK) & (Google, Yahoo & Bing)

Check Google Analytics and Prepare Traffic & Visitors Summary Reports which includes: Organic Traffic, Top Ten City Traffic, Mobile Device Traffic, etc.

Check Google webmaster Tool and solved Bad link & URL (Crawled) Errors, also checked HTML Improvement and solved duplicate page errors, Resolved Mobile Usability issues.

Creating XML Sitemap and Submitting in Google webmaster tool

Website Keyword Research with Google Ad words Keyword tool.

Prepare Keyword Rich Meta Tags (Meta Title, Description & Keywords)

Worked on different types of Online SEO Tools Google Webmaster tool, Google analytic, w3c validator, Google Adword keyword research tool, Wordtracker, Pingdom, Domain Age checker, 301 redirect checker, Backlinkwatch, Google URL shorten, etc.

Use SEO Addons Roboform, Search Status, tab mix plus, SEOpen, ScreenGrab etc.

Write & Publish SMO post with the help of HootSuite and Buffer

Checked, reply & resolve TripAdvisor reviews and reply to the negative comments.

Checking, reply & resolve online complaints on Complaints website & forum.

SEO Responsibilities:

On-Page Optimization & Technical:

Keyword Research, Content Optimization

Search Engine Friendly URL Structure Optimization

Meta Tags Optimization (Meta Title, Meta Description, Meta Keywords, etc.)

Heading Tags Optimization, Image Alt Tags Optimization

Prepare Sitemap XML sitemap & Robots.txt

Page loading Time & Page Size, Customized 404 Error

Canonicalization Issue, 301 Redirect

Analysis in Google Webmaster Tools & Google Analytics

Off-Page Optimization:

Search Engine Submission, Directory Submission

Blog Directory Submission, Social Bookmarking

Article Submission, Article Bookmarking, PR Submission, Classified Submission

Blog Commenting & Posting, Forum Commenting, RSS Submission

Photo Sharing, Document Sharing, Video Optimization & Submission

SMO Responsibilities:

Write SMO post for Facebook, Twitter, Gplus, etc.

Publish post manually & with the help of online tools HootSuite and Buffer.

Increase Facebook likes, Twitters & Pinterest Followers, Gplus Plus

Prepared Weekly & Monthly SMO Reports.

ORM Responsibilities:

Checked TripAdvisor reviews and report negative reviews to the Hotel Manager.

Reply to negative Reviews on TripAdvisor.

Checking Magic Holidays online complaints on Complaints website & forum. (consumercomplaints.in, complaintlists.com, consumercourt.in, etc.)

Checking Magic Holidays Members complaints on Facebook & Twitter.

Reply & Resolve Complaints with the help of Customer Relation Team.

Project Names:

www.magicholidays.info, www.panoramicuniversal.com, www.panoramicrsm.com, www.acemultiproducts.com, www.smilesbydrlele.com, 3idea.in and more.

Interactive Avenues Pvt. Ltd. Mar 2011 – Dec 2012

Designation: Search Engine Optimizer

Responsibilities:

Analyzing Clients website and websites Inner pages.

Website Keyword Analysis with Google Ad words Keyword Tool.

Prepare SEO Website Audit Report, also gives Recommendations from SEO Point of View.

Prepare SEO Way Forward Plan for the Websites.

Prepare 1:1 Keyword Mapping for the Website.

Analyzing Competitors websites & Prepare Competitor Analysis Reports.

Developing and implementing effective ethical/white-hat SEO strategies to improve their overall visibility on the internet and in turn increasing revenue.

Planning and implementing powerful Link Building Strategies to increase each client's link popularity and gain visibility on major search engines.

Tracking and analysis of web traffic reports on Google Analytics.

Work on Google Webmaster Tool central.

Prepare meaningful Weekly/Monthly Reports

On-Page Optimization & Technical:

Meta Tags Optimization (Meta Title, Meta Description, Meta Keywords, etc.)

Content Optimization, Image Alt Tags Optimization, Heading Tags Optimization

Search Engine Friendly URL Structure Optimization, Internal Linking Optimization,

Sitemap (HTML & XML) & Robots.txt Creation, Code to Text Ratio

Page loading Time & Page Size, Customized 404 Error

Canonicalization Issue, 301 Redirect, W3C Validation

Off-Page Optimization:

Search Engine Submission, Directory Submission

Social Bookmarking, Article Submission, Press Release Submission

Blog Commenting & Posting, Forum Commenting

Photo Sharing, Video Optimization & Submission, Document Sharing

Answers Sites, RSS Submission, Classified Submission, Local Business Listing

Worked in different types of SEO Software like Internet Business Promoter (IBP), Advanced Web Ranking, Inspyder Sitemap Creator, Inspyder Rank Reporter, Leech FTP, Gsitecrawler, XENU, Dreamweaver, etc.

Worked on different types of online tools Google Webmaster tool, Google analytic, w3c validator, Google Adword keyword research tool, Wordtracker, Pingdom, Domain Age checker, 301 redirect checker, Backlinkwatch, Google URL shorten, etc.

Use SEO Addons Roboform, Search Status, tab mix plus, SEOpen, ScreenGrab etc.

Project Names:

interactiveavenues.com, icicibank.com, www.idfcmf.com, www.crisil.com and more.

iMz Media Solution Pvt. Ltd. Mar 2009 – Feb 2011

Designation: Online Marketing Specialist (SEO, SMO & SEM):

Responsibilities:

Prepare SEO Analysis reports for new client’s website to give overview of their website from SEO point of view.

On-Page optimization: Keyword analysis, Meta Tags Optimization, Keyword Rich Quality Content, Domain Age And Expiry Date, Website URL Structure, HTML Validation, Image Alt Tags, XML/HTML Sitemap, Robots.Txt File, Canonicalization Issue, Internal Linking Structure.

Off-Page Optimization: Search Engine Submission, Directory Submission, Article Submission, Press Release Submission, Blog Commenting, Classified Submission, Local Business Listing, Video Sharing, Document Sharing, Social Bookmarking, Answers sites, Forum Commenting.

Analyze website through Google Webmaster Tools & Google analytical.

Conducting keyword research and selecting product-specific keywords for PPC campaigns.

Prepare reports

Social Media Optimization: Creating profile, pages on social networking sites.

Promoting Videos, images and also run contest through Social networking sites.

Project Names:

goodluckpaints.com, www.upccode.net, www.housefull.co.in, milleret.ch and more.

Pinstorm Technology Pvt. Ltd. Jan 2008 – Feb 2009

Executive (Search Engine Optimizer, Social Media Optimizer & Search Engine Marketer)

Responsibilities:

SEM Responsibilities:

Design the campaign strategy, run campaigns on required Search Engines-Ad Networks and ACHIEVE TARGETS.

Creating and handling Google adwords, Yahoo campaigns, do Keyword Research and writing text ads & optimize Campaigns.

Run campaigns in various foreign languages such as Chinese, Korean.

SEO and SMO Responsibilities:

Prepare SEO Audit for the sites and suggest the client to make sites SEO friendly.

On-page Optimization: Optimizing Whole website and find out proper keywords, title, description and Meta tags.

Off-page Optimization: Directory submission, Article Submission, PR Submission and Link Exchange, Social Bookmarking, Forum Posting

Social Media Optimization – Creating profile, pages & groups on Social networking Sites.

Project Names:

www.movietimes.sg, www.osim.com, www.Indiamart.com, www.niit.com and more.

PBCNET Pvt. Ltd (Imtech) Jan 2006 – Jan 2008

Search Engine Optimizer:

Website Promoting: Promoting sites through link exchange program

Directory submission, Site submission in forums, Blog Posting & commenting

Article submission, Press release submission

eBrandz - Web Marketing Solutions Nov 2004 – Jan 2006

Link Manager:

Review the websites and contacting them through email for Link exchange.

Design the directory and their pages using HTML and Dream weaver.

Prepare Weekly Reports for all sites for every week.

Prepare SEO Reports using IBP Software.

EDUCATION QUALIFICATIONS

Passed B.Com in 2003 with Pass Class from Mumbai University.

Passed H.S.C in 2000 with Pass Class from Mumbai Board.

Passed S.S.C in 1997 with Pass Class from Mumbai Board.

EXTRA QUALIFICATIONS

Completed Diploma in Computer Management and Financial Accounting.

Microsoft Office (Word, Excel & Power Point)

Done ADSE (Advance Diploma in Software Engineer) for one year from Aptech Dadar (W)

Passed Typing Exams – 30 W.P.M

Web Designing, Flash, Photoshop, Corel Draw, Illustrator & InDesign

PERSONAL INFORMATION

Date of Birth: 2nd June 1982

Status: Male, Married

Languages known: English, Marathi and Hindi.

I hereby, declare that the above information provided by me is true to my knowledge and belief.

Date:

Place: Mumbai. (Mr. Pradeep G. Khutale.)

Contact this candidate