Social Media Marketing

EXPERIENCE

Freelance Marketer ****-**

• Conceptualized and designed brochures, newsletters, Powerpoint slides, ads and other marketing deliverables using Adobe Creative Suite

• Optimized the social media pages of several clients, using the following platforms: Facebook, Twitter, Instagram, Google, Yelp and Linkedin

• Applied marketing best practices to boost organic traffic, including: keyword research SEO, on- page SEO, benchmarking, analytic tracking and conversion funnels Freelance UX & Web Designer 2016-18

• Designed responsive websites using Wordpress, Drupal, Squarespace, and other CMS platforms

• Conducted user research and made low-fidelity wireframes using Balsalmiq Mockups to improve on-page navigation and user flow

• Collaborated with clients to establish a brand-centric graphic style, considering elements such a typography, color, and images

Freelance Content Writer, Copywriter 2014-18

• Crafted, edited and revised search optimized content such as blog posts, articles, fliers, press releases and case studies

• Consistently delivered high ROI deliverables by tailoring content to meet client goals and objectives

• Conducted market research to better assess target audience and establish brand voice EDUCATION

Radford University 2009-13

• B.S., Psychology

• Extensive coursework in Business, Marketing

SKILLS

Public Speaking Analytical Thinking Attention to Detail Technology Savvy BRENDAN BOCKES

703-***-**** *************@*****.***

4872 TOBACCO WAY, WOODBRIDGE VA

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