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Social Media Manager

Location:
Inglewood, California, United States
Posted:
November 19, 2018

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Resume:

BIANCA L. KER

(***) *******

ac7qq0@r.postjobfree.com

• 7+ years enterprise level client management across multiple verticals, with a focus on SaaS and Entertainment technologies

• Excels in management role nurturing talent, and enables interdepartmental collaboration when needed

• Specialized knowledge in MarTech, and brand messaging strategy WORK EXPERIENCE

SNAPS

Director, Customer Success

Los Angles, California (March 2017 – present)

Snaps is a proprietary SaaS product that helps enterprise brands increase sales, and lower customer support costs using conversational marketing

• Oversee and lead Tier 1 enterprise clients, including: Nike, Jordan, Michael Kors, Clairol, Live Nation, Starbucks

• Manage CSMs, and train and onboard new hires, and led initiative of Customer Success team upskilling

• Highly skilled in training chatbots on Dialog Flow, IBM Watson & Microsoft Louis, with a deep understanding of AI, machine learning and Natural Language Processing

• Manage client base worth over $2 million in revenue, and responsible for renewals and upsells

• Build, optimize, upsell and cross-sell new products and media services to new and existing clients o Built and manage FB Messenger chatbots for Nike, Live Nation, Nike Jordan, Clairol, Michael Kors o Live Nation and Clairol featured at Facebook Global Partners Summit

• Conceptualize new chatbot experiences for clients, and run workshops to synthesize brand objectives and KPIs

• Analyze client analytics, provide strategic optimizations, A/B testing, and UX recommendations MUSERK

Director, Business Development

Los Angeles, California (July 2015 – March 2017)

Muserk is an AI driven music rights platform that leverages machine learning technology to identify and collect royalties

• Oversaw all proposals, contracts, client onboarding, and demos for B2B and enterprise clients

• Developed sales and marketing strategy to target digital asset management market

• Implemented strategic partnerships and music integrations with clients such as: Adobe, YouTube, and Google

• Identified high-value foreign markets, specifically targeting burgeoning Korean music market

• YouTube Digital Rights Management Certification

JINGLE PUNKS MUSIC

Music Supervisor & Business Development

Toronto, Canada & Los Angeles, California (February 2012 – June 2015) Jingle Punks Music is a premier music solutions company, serving the film, television and advertising industry

• Managed major TV and Ad accounts, on-boarded new clients, provided demos for enterprise teams, delivered custom music and developed specific sonic branding for each show/ad, specific to its network and target audience

• Client base included Viacom, Relativity, Disney, NBC, Deutsch LA, 72 and Sunny, David & Goliath

• Prepared sales and product decks as well as weekly reports for Managing Director

• Strategized new marketing initiatives, and advised Managing Director on client acquisition, retention and efficiency

• Wrote for the Jingle Punks Blog, managed social media accounts, drafted press releases FISHEYE MARKETING

Social Media Community Manager & Brand Ambassador

Toronto, Canada (June – August 2012)

• Strategized marketing initiatives for major Fisheye accounts that focused on the Food & Travel industry

• Brand ambassador and event coordinator for brand events in the Toronto area FREELANCE WRITER

Toronto, Los Angeles (February 2011 – March 2016)

• Lifestyle, Entertainment and Feminist writer for online publications: Guts Magazine, Bridal Bloggers, BallnRoll, Thought Catalog, Medium, The McGill Daily

EDUCATION

MCGILL UNIVERSITY

Bachelor of Arts Degree

Montreal, Quebec

• Double Major: History and English (Concentration in Film Studies), Minor in Communications o Dean of Arts Internship Award: Alumni awarded grant to fund student internships o McGill University in Florence. Four-week course on Italian Art History and Culture Cambridge University

Business & Finance, Criminology

Cambridge, England

• Summer high-school program at Cambridge University to prepare students for university level courses



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