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Marketing, Communications & Development, Executive Director

Buffalo, NY
November 20, 2018

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Gary J. Rouleau

West Seneca, NY 716-***-****

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Marketing, Communications & Development

Program Management Promotional Events & Campaigns Financial Management

Highly accomplished enterprising visionary combining outstanding development and marketing talents with high caliber general management qualifications. Results-oriented, decisive leader, with proven success in establishing a lasting presence in new markets, identifying growth opportunities, and initiating strong business alliances. Ability to develop strategic partnerships to drive bottom-line profits. Thrive in dynamically changing environment requiring focused decision making.

Brand Awareness & Strategy

Budget & Expense Control

Marketing & Media Relations

Team Building & Leadership

Public & Government Relations

Partnership & Alliance Formation

Employee Training

New Business Development

Non-Profit Growth

Public Policy

Project Management

Strategic Planning & Analysis

Market Research & Trends

Negotiation & Contracts

Grant Writing & Administration



Co-Executive Director / Director of Marketing & Development, 2014 – 2017

Craft an annual comprehensive development plan with targeted goals, objectives, methods, quantifiable outcomes, and timelines to achieve budgeted goals. Develop and monitor a realistic annual fund budget with realistic revenue and expense projections. Develop all marketing and fundraising strategies to grow the base of support and increase public awareness. Set the strategic fundraising agenda to achieve and exceed its revenue goals through the solicitation of individual, corporate, and foundation support and grants. Direct and manage Riviera Theatre and Organ Preservation Society while monitoring the budget.

Generated over $3M in economic activity in the community by leading 175+ events and increasing visitor traffic from 30K to 100K annually through successfully developed Marketing and Branding campaigns.

Raised over $2M for Capital Campaign Expansion Project in 4 years, funded over $1M for restoration and improvements in 4 years, and increased budget from $900K to nearly $2M/year in 3 years.

Saved the organization tens of thousands of dollars by negotiated existing marketing and vendor contracts.

Designated 2016 “Organization of The Year” by Leadership Niagara.

Director of Marketing & Development, 2013 – 2014

Secured financial resources through grants and appeals to support the organization’s programs and services. Built and managed the organization’s brand and all aspects of marketing communications to raise awareness of the organization. Investigated possibilities of program partnerships and strategic alliances to extend the organization’s brand in the community and increase avenues of support. Developed and executed a comprehensive marketing plan to include events, media relations, press releases, social networking, Annual Report, website, newsletters, and branding. Direct and manage Riviera Theatre and Organ Preservation Society while monitoring the budget.

Spearheaded targeted campaigns for fundraising, including a capital campaign for the Riviera Theatre and Organ Preservation Society, a Living Legacy/Estate and Planned Giving Campaign.

Created a more inclusive donor / membership program by implementing donor recognition and member benefits.

Developed a succinct system for planning and coordinating all special events and fundraisers.


Director of Operations

Collaborated with agencies and departments to identify fundable projects fitting organizational strategies. Consulted with agencies on grant research, determined asset needs, proposed development and project management. Cultivated relationships with foundations. Created and maintained required reporting to funding sources on the status of projects and

Gary J. Rouleau

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the appropriation and use of funds. Recommended policies and procedures to support the grant development program. Advised on new grant development initiative and innovations.

Raised hundreds of millions of dollars in grants for clients and completed similar amounts in project administration.

Increased client contracts each year and raised overall yearly profits for the organization.

Managed the hiring process, office administration, payroll, and oversaw Research Assistants, Marketing Assistants, Administrators and Grant Writers.

Served as the main point of contact the media and negotiated branding and marketing ads.

NEW YORK STATE SENATE, Albany, NY 2001 – 2005

Director of Special Projects, 2005

Managed program specific special projects through the coordination and supervision of activities of personnel involved in the development and implementation of special projects. Determined basic departmental policies and operating procedures and coordinated implementation. Developed the operating budget for program specific special projects and assisted in the formulation of the annual departmental budget.

Worked with constituents and researched various relevant policy topics, including issues, funding, and legislation.

Director of New York State Senate Committee on Tourism, Recreation, and Sports Development, 2003 – 2005

Coordinated the committee to review all legislation that affects all tourism, recreational, and sport activities for New York State. Visited tourism attractions and met with economic development officials to discuss and target major issues related to tourism, recreation, and sports development.

Promoted to the Director of Special Projects upon providing excellent representation across all branches of state government at events and meetings.

Executive Assistant to State Senator, 2001 – 2003

Represented the State Senator, collaborated with local officials and citizens to obtain information regarding issues, and drafted legislation. Scheduled and attended meetings, as well as completed administrative operations. Answered multiple phone calls, processed resolutions, and directed inquiries to appropriate sources. Sorted mail and processed letters.

Promoted to the Director of Senate Committee on Tourism, Recreation and Sports Development.



Regional Director to the Governor


Office Administrator


Bachelor of Applied Science in Business Administration, Hilbert College, Hamburg, NY

Associate of Applied Science in Business Administration, Hilbert College, Hamburg, NY

Notary Public, State of New York

Supervisory Skills Certificate, University at Buffalo, School of Management

Trustee, Hull House Foundation (2015-2018)

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