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Sales Manager

Canton, Massachusetts, United States
November 17, 2018

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Melba Johnson Dance

** ********** ******

Canton, MA 02021

781-***-**** (home phone)

781-***-**** (mobile phone)


As an outstanding leader in the technology industry, I consistently drive profitable growth, brilliant team achievements and solid business acumen resulting in long-term success.

I have consistently over-achieved sales objectives for 10+ years. This includes exceeding financial targets for a profitable $3.85B global business unit to creating a successful new business development organization for the same Fortune 10 company.

Success in my plans are for excelling into the executive level to drive higher, profitable growth for companies.

I have a proven track record as an exceptional mentor and coach; robust executive-level relationship building talent; very effectively drive P&L objectives; successfully negotiate sophisticated bids/contracts.


Principal August 2016 – Current

MJ Dance Consulting

MJ Dance Consulting offers advisory services to organizations and leverages my proven successful track record to advance the client’s objectives. Working with firms that I have past relationships with to build Business Development Organizations, identifying key initiatives and net new revenue streams. In my current role, I capitalize on best-in-class solutions to protect the investments of my customers/partners. Through the deployment of cloud computing technology. Two key areas of strength include: 1) Partner Matchmaker: Responsible for developing key partner relationships in region with associated sales team and 2) Build Mindshare: Develop a plan to keep my customer top-of-mind. This includes partner communications, designing and executing sales ‘plays’, presenting/leading team calls and engaging in account planning sessions.

Experience leading enterprise technology implementations leveraging agile and understands

agile tools and concepts

Effective leadership, interpersonal, and communication skills

Effectively builds a team collegiality on large scale programs

Proven negotiation skills and a strong ability to navigate executive levels of an organization

Demonstrable knowledge of techniques for planning, monitoring, and controlling programs

Sound business case development and approvals skills

HP – Massachusetts

Sr. Business Development/Alliance Manager August 2012 – January 2016

Overall management and Enablement of Global System Integrator and ISV partnerships within Americas Region for end-to-end strategy

Developed annual business plans, GTM and investment model to drive additional revenue across all sales motions

Aligned Executives, Sales Teams and Supporting functions

Drove channel/sales engagement, revenue and market-readiness with the Retail, Healthcare, Federal/Public Sector, Financial services, Telecommunications and Education verticals

Deep understanding and Subject Matter Expert in all aspects of the workflow – specifically Retail and Healthcare

Strong Market Knowledge of Enterprise Software Solutions, Cloud, BPO, e-Commerce, Big Data, Applications Management, Consulting and infrastructure Services

Demonstrated strong market knowledge of Enterprise Software Solutions, Security, SD- WAN and VNS,

Cloud, BPO, Big Data, Applications Management, IoT, Consulting and infrastructure Services

Evangelized joint solution offering and create new revenue streams by engaging directly with the sales and channel teams

Managed Pipeline, track revenue and Manage QBRs/reporting to management

Married capabilities while tracking progress

Created increasing visibility, traction and engagement for HP

Trained HP salesforce on current SAAS offerings

I played the ‘quarterback’ for a new alliance partner program for HPI. Providing a strong partner structure for global system integrators (PwC, Deloitte and Accenture), ISV’s and boutique consulting firms. Leveraging my success in the Americas, I did extensive work with analysts in developing a new international partner modeling, analytics & program design. With that framework supported by HP’s top executives, I work closely with corporate attorneys, partner executives to gain agreements to provide the best benefits for these global strategic partners. In fact, our achievements come through close collaboration with HP’s Regional Channel Sales, Marketing and Operational VP's empowering their organizations to provide strong incremental growth for HP and our Partners with the ultimate goal of giving our large business customers the best experience.

Key impact areas

• We successfully on-boarded our top Partners into 60 countries

• Pipeline funnel grew from $300M to $1.4B in eight months

• Revenue growth exceeded 36% in under a year

• Extensive contract mapping with legal to reduce complex agreements by 50%

Hewlett Packard -- Massachusetts

Manager Alliances, Vertical Solutions August 2009 - August 2012

Defined and executed a transformational partner program specific to HP Vertical solutions, including Federal/Public Sector, Healthcare, Retail and Education.

Retail and Healthcare being the two primary verticals.

Promoted net new revenue steams, market visibility, market share and preference for HP through partnering

Engaged and updated Executive team and stakeholders

Worked closely with regional Technical, Sales and Marketing Sales teams to: determine sustainable, long-term solution strategies and ensured alignment

Created a scorecard/Heat Map to track progress and adjusted priorities as needed

Strategically lead growth of profitable $3.85B business for HP. Mentored Vertical Alliance Managers to win new global opportunities in Fortune 1000 companies. Guided customer negotiations to achieve successful account set up, often into 100+ countries. Engaged frequently multiple HP Division heads and our global clients for relationship management to ensure long-term customer satisfaction. Leveraged partnerships around the world to improve customer solutions, our client’s experience and strengthen my team’s success. Expand Hewlett-Packard’s business programs and development projects to evolve our business in support of revenue growth and maintain customer satisfaction around the world.

Key Impact Areas

• Consecutive growth of 18.5% YOY resulting in $3.85B of new business through FY12

• Consistently achieved sales targets averaging 120%

• Attributed to 72% win rate in global deals – one of the highest within Hewlett Packard during FY09 – FY11

• Designed and implemented new roles at HP. Focused on global sales and solutions

Global Alliances Manager Dec 2006 – 2009

Identified key partners to engage with by working with the alliance and sales field teams to understand the ISV partner applications required for creating, increasing and supporting HP business; through participation in appropriate projects and initiatives within the vertical, horizontal or geographic teams to identify the applications needed to close the business

Evaluation of partners to understand the scope of the partnership, viable models of engagement, funding model and appropriate resources required to port their applications.

Negotiated a mutually profitable agreement with the partner by working within all levels of the partner organization (including top Executives, Sales, Marketing and Development) and key stakeholders, thus creating the basis to generate profitable net new business for HP and the partner.

Supported the sales cycle through closure to demonstrate the value of partnering with HP by using appropriate HP programs to secure support and resources/executive buy-in for funding to support the deal.

Transitioned the partner to the appropriate group/stakeholders within HP to ensure consistent/continued alliance management is available to the partner.

Provided proactive support to the sales solution stack teams, as with individual account teams to help them understand the ISV environment, competitive landscape and alternatives to solutions.

Brainstormed strategy with sales team to engage ISV appropriately and co-selling model

I created and led a new business development alliance organization within the Americas region. We drove profitable PC & Print revenue through sales development with System Integration & Software firms. I was part of a team of highly experienced Alliance Managers where we won new business by driving PC outsourcing, desktop management, and client virtualization opportunities into Fortune 500 companies. In addition, I engaged frequently with Vice Presidents at HP, “C” level clients and functional LOB managers for relationship management to ensure a high-level of customer satisfaction while obtaining HP objectives. Lastly, I analyzed business statistics to determine sales potential, inventory requirements and monitored the preferences of our commercial customers.

Key impact areas

• Realized 26% profitable growth to $240M revenue

• Created and implemented processes for sales forecasting, escalations and sales programs:

- Pipeline size/deals increased 150% and our deal win rate increased to 62% from 30%.

Global Alliances, Siebel Systems/Oracle Oct. 1995 – 2006

Responsible for creating Oracle relationship from inception – growing revenues to $900M annually

Drove integration of other strategic partnerships to complete solution stack – such as, Accenture, Deloitte, PwC, CapGemini, Cisco and Microsoft

Responsible for Global HP partnering and marketing activities with Oracle through creation, development and execution of global go-to-market initiatives, value proposition and sales strategies.

Increased incremental revenue across all functional business units within HP to position Oracle as the preferred CRM solution across all HP solutions while increasing connection rate around HP servers – including; storage, software and HP services (outsourcing, managed services, C&I, etc.)

Served as the primary liaison to all regional (Americas, Asia Pac, EMEA and Latin America) sales teams to HP/Siebel corporate in creation of global strategic sales initiatives, value proposition business and marketing plans, positioning and Executive alignment plans

Effectively managed annual budget and Executive expectations so that my team is accountable for every dollar spent and provides: 1) predictable ROI for Market Development Funds; 2) provides greatest overall return for HP against our competition; and 3) invest in GTM activities that drove both short and long-term ROI for named initiatives

Created key technical differentiators vs. competition by aggressive technology development & alignment with Oracle’s next generation platform architecture

Sr. Global Alliance Manager:

Identified, targeted and recruited new ISV partners that are identified leaders in key industries to partner with HP

Expanded the HP network for new partnerships (including: negotiation of division deliverables and financial commitments, engaging Executive Sponsorship, managing the allocation of resources, integrating core technologies, designing a technical porting plan, developing linkages to sales force, implementing co-marketing activities and executing a business migration plan) with firms, such as Interwoven, Documentum, Blue Martini and Brooks Automation taking each of them from less than 10% marketshare to over 50%

Designed and executed a strategic ‘go-to-market’ value proposition and operational marketing plan to drive global marketing initiatives and programs to increase HP marketshare and revenue

Developed alliances and executed ‘triangulation’ approach with key SI partners to drive incremental revenue with Accenture, Deloitte, CGEY and PwC

HP/SAP Americas Alliance Manager:

Responsible for all account management activities and growing sales for HP with SAP in the Americas

Met/exceed sales team quotas in excess of $700M through the successful implementation and execution of Strategic Business/Engagement Plans

Developed and refined a sustainable business model that grew HP’s marketshare from 30% to over 50% annually and gained us entrance into a new market segment – SMB through the creation of a reseller program

Responsible for all marketing and business development activities that included significant executive presence and business acumen; specifically, in the coordination of the End-User Sales Rep, SAP Account Executive and Customer expectations

Tactical account leader for HP-SAP related resources – including indirect management of over 50 consulting, support, finance, division employees. Directly managed a team of 5 sales/pre-sales folks.

Coordinated alliance engagement with key HP partners (Ernst & Young, Arthur Andersen, Deloitte, KPMG, CSC, Coopers, etc.) as it related to SAP activities.

Motorola Communications, Inc. – Maryland March 1993 – October 1995

Sales Manager/Major Account Manager:

Responsibilities encompassed providing unique applications of Motorola communications products to identified market segments while fully meeting the high standards of sales growth, teamwork, system knowledge, system account development and total customer satisfaction.

Successfully managed the response to RFPs, RFQs and RFIs in a manner that will meet and grow the customer needs (by proposing the appropriate system design, price plan and service alternatives).

Identified and worked with the appropriate resources (internal and external) to foster a participative winning culture at all levels. Directly managed a team of 5 sales/pre-sales representatives.

Consistently met/exceed assigned sales goals of $3M annually.

GTE – Government Information Services, Inc. – Virginia January 1991 – March 1993

Major Account Manager:

Responsible for identifying and maintaining new, as well as, existing large/major soles opportunities on the East Coast (South and Mid-West) Region of the United States.

Provided integrated system solutions to public safety agencies in the areas of: E9-1-1, Computer-Aided Dispatch, Police and Fire/EMS Records Management, Narcotics Investigation, Booking and Jail Management, Mapping and Mobile Computing.

Served as a liaison to hardware and 3rd party software system providers (such as HP, IBM, Motorola, ESRI) to offer turnkey solutions.

Developed and coordinated the implementation of sales strategies as required, to respond to extensive request for proposals, product demonstrations, and trade shows/conventions.

Demonstrated a detailed knowledge of the market and products in order to exceed sales quotas.

Hewlett Packard -- Maryland April 1988 – January 1991

Sales Representative:

Major responsibilities included achieving sales growth to maintain territory performance of 100% of quota or greater.

Served as quarterback to entire sales team to expand the business while maintaining the highest level of customer satisfaction and interaction.

Prepared sales strategies to “win the business” including HP sponsored seminars, demonstrations of hardware and software, corporate/reference site visits, etc.

Responded to RFQ’s, RFP’s and RFI’s involving the appropriate HP sales support team and outside companies.

Prepared sales forecast, reports, sales plan and customer records.


Bachelor of Science Degree - Radford University/Radford, VA.

MAJOR: Business Management

Computer Science

Hewlett-Packard Sales Training

Motorola Communications Training

Professional Development Program

Leadership School

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